instagram Influencer marekting

The Beginner’s Guide To Instagram Influencer Marketing In 2024

15 minute read

Unsurprisingly, Instagram is a constellation for influencers, offering diverse options to create captivating content. This content comes in various forms, including attention-grabbing short-form videos or interactive stories.

It is noted that 50% of millennials trust the words of influencers; it is clear that Instagram is not just another social media channel but a powerful influencer marketing tool that can help you build relationships with your followers and achieve goals.

Instagram Influencer Marketing

When it comes to influencer marketing, Instagram is the place to be. With its immense potential, let’s dive into strategies to help you skyrocket your success on this platform. Don’t waste a second. Let’s kickstart our learning journey and uncover the content creator tools and techniques that will take your Instagram influencer marketing to new heights.

What is Instagram Influencer Marketing?

Instagram influencer marketing refers to leveraging influential individuals on Instagram, known as influencers, to promote products, services, or brands to their followers.

  • According to research, 72% of marketers used Instagram for effective influencer marketing in 2022, and the number is yet to go higher in 2024. 
  • 67% of marketers plan to increase their influencer marketing budget in 2024, thus acknowledging the fact that influencer marketing here to stay in the long run.

Do you still need convincing that Instagram is one of the top platforms to begin your influencer marketing campaigns

Read our next section with some statistics and see for yourselves. 

From Hype to Strategy: The Evolution of Influencer Marketing on Instagram

With so many social media platforms available in the market, the big question is why you should go with Instagram.

Instagram is the leading network that can help you bring more eyes to your brand and its products and services. It acts as a stage where brands can promote their products by building relationships with influencers. 

  • Statistics can prove that 72% of Instagram users make their purchase decisions after watching content by creators on the app. Instagram influencers share a strong connection and the power to influence their local community.
  • 59% of the audience agree that Instagram is a productive platform for interacting with the audience as compared to other social media networks. 

6 Benefits of Using Instagram Influencer Marketing

1. Boost your engagement 

The main activity on Instagram is posting or sharing posts by 69.7% of users, making it the most engaging platform. 

The foremost benefit is that brands don’t require collaborating with the mega-influencers to expand their reach, as even the UGC creators have excellent engagement rates. 

Instagram is the hub for influencers with an audience, giving brands great opportunities to create and share their content through carousel posts with images or videos for better understanding.

The foremost benefit is that brands don’t require collaborating with the mega-influencers to expand their reach, as even the micro-creators have excellent engagement rates. 

Instagram is the hub for influencers with an audience, giving brands great opportunities to create and share their content through carousel posts with images or videos for better understanding. 

2. Long-term relationships

Investing in influencer marketing can be unparalleled, as working with Instagram influencers can help your brand effectively market your products in the long run as they become your brand face.

Also, when you partner with creators, you bond with their followers and get a chance to attract them to your business with authentic story-telling content and create a loyal customer base.

So focus that you provide only relevant and updated content; this can help you increase your brand visibility and promote better to a broader audience.

3. Higher sales

Instagram has transformed the way people use this app. Studies show that 83% discover new products on this platform, 81% of people use the app to research products and services, and 81% engage with the content to make their purchase decision.

Indulge in influencer marketing for your next campaign, reach a new customer base, increase your visibility, and help them make purchase decisions with innovative content.

4. Organic reach

Instagram acts as an organic traffic driver. It allows users to create and post real-time content and high-quality pictures and videos, enabling the viewers to engage better and learn more about the product. 

Instagram influencers can help your audience immerse in your brand’s products and services with the help of their creative and eye-catching content with relevant information. Not only this, but they can integrate your product and showcase it as the best fit for your users. 

It has become a dominant traffic channel with carousel pictures, videos, reels, and much more options. 

5. Attract Your Niche

Instagram provides various ways for its users to captivate their audience. An approach to do so is by recognizing hashtags in your Instagram influencer marketing campaigns.

Collaborating with your niche influencer can attract their community toward your brand and expand your reach. Not only do the influencers have a creative way of showcasing their content, but they also have the power to influence their followers in decision making process

So, all in all, Instagram is a great way to find and discover your niche audience.

6. Personal Approach

The key to bonding with your audience and maximizing benefits is bonding with them more personally. 

It’s the influencers that respond to the doubts and questions of your customers on social media. 

Instagram influencer marketing allows you to leverage genuine and authentic content and build viewer relationships. Using this platform and the presence of your brand face, the influencer, you can make your targeted customers trust your brand.

Also Read – How To Create An Influencer Media Kit

Best Instagram Influencer Marketing Examples

#1 Pepsi 

#SayItWithPepsi campaign

Pepsi brand aimed to boost its sales with the help of influencer marketing on Instagram. They started a limited edition packaging along with the #SayItWithPepsi which can help aggregate all the generated content in the future. 

The main motive of the brand was to show how incorporating the newly packaged Pepsi emoji bottles can make everything fun and exciting. 

With the help of influencers, they created original and organic content to share with their targeted audience, millennial followers. Their great Instagram influencer marketing strategy helped them to achieve their goal with high-performing content creation. 

#2 Dior

dior foundation shades

The brand hosted a campaign to bring global attention to their newly launched product, Dior Forever foundation, which ranges from 67 unique foundation shades. 

Additionally, they wanted to showcase and celebrate their product’s diversity with the help of a brand face representing each shade. 

Keeping in mind the multiple requirements of the brand from their targeted niche influencers, such as 

  • Higher engagement, 
  • Regular sharing of beauty-inspired content, and 
  • Creation of content worth Dior’s reposting, 

They created 67 influencers for their marketing campaign, each representing each unique foundation shade and posting content for 67 days. The results helped Dior fulfill its goals with broader reach and engagement. 

#3 Sony

Sony developed an influencer marketing campaign for their PlayStation virtual reality headset, which aimed at demonstrating the fantastic gaming experience the games can have with Sony’s product. 

The brand worked with tech and gaming mid-tier, nano, and micro-influencers on social media platforms, namely Instagram. They shared content ranging from images to short-form videos showcasing themselves having fun while using the Sony PlayStation VR headset. 

Not only this, but they also included hashtags for their influencer marketing campaign and helped the brand achieve its goal of increased engagement. 

#4 Häagen-Dazs

This was another campaign held by the brand, Häagen-Dazs, along with Instagram influencers to promote their product with BOGO (buy one get one) promotions and sampling events. They aimed to remind people that this ice cream is essential for their summers.

They partnered with local influencers near the stores to target the millennials by disseminating the posts and giving them the New York feel. Later they widened their radius of influencer campaigns to other social platforms.

With this campaign, they generated 14.3 million impressions and thousands of social media engagements and had a huge success. 

Strategies for your next Instagram Influencer Marketing Campaign

Instagram is a fantastic platform to create an influenced environment for your targeted customer base with the help of an influencer marketing campaign. However, to do it correctly and reap the fruitful advantages later requires you to have strategies. 

Here’s how to do it efficiently. 

1. Set benchmarks 

Having goals helps you set the path and choose the way to achieve them; hence you need to set benchmarks for your Instagram influencer marketing campaign. 

Clearly stating goals can significantly help if you want to increase your sales or engagement. Or your objective is to expand your reach and attract more people to your brand. Or simply to drive more traffic toward the new product launch. 

So always be clear and straightforward while setting your goals which are achievable and measurable, as clarity leads to something. Your aim helps you set the budget and structure of the content and its material. 

Your goals help you track your growth and check the progress of your marketing campaign. You can better plan and execute your future campaigns based on the results you gain. 

2. Unearth your niche influencers

After setting the destination of your Instagram influencer marketing campaign, the next step is to unearth your niche influencer who will help you achieve those goals. 

Finding the right fit for your Instagram influencer campaign requires someone with genuine and similar values that resonate with your brand messaging. With so much competition, 61% of marketers need help identifying the correct influencers for their marketing. 

Hence, to execute your influencer marketing campaign flawlessly, you must thoroughly scan the following prospects to nail your marketing.

  • Demographics of the influencer’s following.
  • Their past collaboration content. 
  • The public image and status will affect yours.
  • Engagement rate with their audience.

While researching the content creators, you must cut short your list and finalize the type of creator you need for your campaign, as there are multiple types ranging from their community reach to their campaign charges. 

3. Content structure

The subsequent step is to be on the same page and design your campaign. For this, you need to keep your influencer in the loop and plan together, as this helps take into count their creative ideas and expertise. 

Keeping the creator in the content structuring can help you gain visible results. Another essential thing to remember is strategizing what serves your brand’s interests and helps you mark your target.

Be trendy, update your audience with your content, and maintain authenticity while creating content, which helps improve communication.

4. Happy Community, Happy Bonds

Be active and interact with your community on the platform of Instagram to reap the fruitful benefits of an influential Instagram influencer marketing campaign. 

To connect better with your followers, remember a few things. 

  • Respond to their doubts. 
  • Increase your engagement by replying to comments.
  • Reply to their brand mentions and hashtag campaign content.

This can help you in multiple ways, such as building a solid relationship with your audience and spreading your reach and visibility through your marketing campaign. 

Remember, to bond with your viewers; you must establish rapport and adequately convey your brand messaging and values through your Instagram influencer marketing campaign. 

5. Track your progress

As a brand, you must concentrate on putting analyzing your progress as the last step of your Instagram influencer marketing campaign. 

The expansion of online networking platforms such as Instagram has made transformed the way brands communicate and host marketing campaigns, but bear in mind to 

  • Establish key performance indicators (KPIs)- likes, comments, shares,
  • Take into consideration the valuable insights of your customers, and
  • Check your influencer-specific metrics- request for their periodic repost.

This is one way to learn and attain your goals. Not only that, but you can also improvise the steps of your campaign to reach your target smoothly. Sometimes influencer content takes time to show results, so keep in mind to create and share only authentic content and leverage your values while maintaining customer transparency. 

After indulging in Instagram influencer marketing for your next campaign, strategize wisely to take it toward success. 

Choose the right influencer depending on your goal and targeted clientele. Find ways to achieve them cost-effectively by leveraging the mentioned tools. 

Top Instagram Influencer Marketing Tools in 2024

  1. Taggbox
  2. Grin
  3. HypeAuditor
  4. Captiv8
  5. Upfluence 

Taggbox

Taggbox is one efficient user-generated content tool that can help you productively market your products and services. 

With this tool, you can easily collect, repurpose and publish your Instagram feed content on various marketing touchpoints, such as your brand website, digital signage at live events or conferences, and multiple social media platforms.

Let’s learn about its specific features-

  • Repurpose content- You can repurpose your influencer-generated content and display it on your website, e-commerce, social ads, and event digital screens. 
  • Multiple platform integration- Upload your valuable content on multiple popular social media channels in different ways with just a few steps. 
  • Analytics- With Taggbox, you can track your influencer content performance and check your campaign progress based on valuable insights. 
  • Discover- Discover the relevant organic influencers for your brand, and collect and organize content on the unified dashboard.

With Taggbox, you can also acquire the rights from the content creator for publishing their content on the brand’s socials and website.  

2. Grin

To establish a happy rapport Grin is here for you.

Key features-

  • Customize- Grin allows you to tailor your marketing campaign content in accordance with your brand needs. 
  • Flexible pricing- They provide pricing depending on your brand’s size and the goals you want to achieve. 
  • Integration- This tool offers features such as integrating social media content from platforms like Instagram for better convenience from its vast network of influencers. 
  • Measure- This gives your brand too many options to scan from and later enables you to report and analyze to monitor KPIs.

Other features of this platform include management of your content, customer advocacy, and affiliate marketing, making it an all-in-one platform. 

3. HypeAuditor

HypeAuditor

Want a quick approach to a robust influencer database, including both- big and small? Then it would be best to consider HypeAuditor as this tool can help you achieve your marketing goals. 

Learn more-

  • Connect- HypeAuditor offers its massive network of over 50 million registered influencers from various social media channels such as YouTube and TikTok.  
  • Collaborate- It offers an excellent opportunity for companies to search for their mega influencers with target audience demographics and mentions. 

Not only this, but HypeAuditor also opens a gateway to in-depth reports such as your Instagram influencer analytics.

4. Captiv8

Captiv8

Captiv8 is the leading influencer marketing platform with features such as-

  • A suite of solutions- Offers businesses a variety of solutions to brands for influencer discovery, making it easier for them to enhance their influencer marketing campaigns. 
  • Measure- you can create reporting and dashboard analytics, audience analytics, and much more, helping brands to achieve their influencer marketing goals effectively.
  • Recruit and create- This tool enables brands to find and further engage with the right creator for their brand. 

5. Upfluence 

Influencer Marketing Platform

Find the best for you with Upfluence.

With the help of Upfluence, the experience of locating the perfect fit can be eased down- 

  • Uncover- Upfluence helps brands discover influencers from all leading social media platforms, including Instagram, for marketing campaigns. 
  • Edge-cutting search engine- Find the right fit for you using keywords.
  • Pricing- All at a lower cost than its competitors, making it accessible by all business sizes- big or small.
  • Easy track-down- Upfluence also empowers them to create a list of preferred influencers and hunt down their contact details, making it easier to get in touch with them at scale. 

6. SARAL

SARAL is a modern influencer marketing platform that brings a fresh new way of doing things in a space with clunky old-school tools. With their automations and guided software, this is a good fit for brands who are short on time but want the best results.

  • Discovery: Find untapped influencers across social media such as TikTok, Instagram, or Youtube. Use their special recommended hashtags to short-cut your finding procedure.
  • Automate Outreach: Reaching out to a large number of creators is just one click away as SARAL automated spam-proof outreach directly from your inbox.
  • Pricing: They are the only tool with monthly pricing that’s public. You need to get the free trial and only pay $299/mo if you like using it!
  • All-in-one: Despite being so affordable, SARAL brings all the workflow items in one place. You can do everything from finding, outreach, email management, commission tracking, shipping products, payments under one roof. This makes management very easy!

Parting words

Begin with your Instagram influencer marketing campaign and up your game with the valuable strategies provided in this blog that can help you in the successful execution of your journey.  

Instagram will continue to be a powerful social media platform, and so will influencer marketing in the future. 

So start with your voyage, embrace authentic content, and build unique relationships with your audience.