LinkedIn Marketing Tools That Inspire Potential Buyers To Take Action 

LinkedIn is the number one B2B marketing platform, so businesses should use it to source leads. 89% of B2B marketers use LI for lead generation, and 62% say it produces leads for them.

But, you know, these numbers do not happen on their own. As a LinkedIn marketer, you would require LinkedIn marketing tools to automate your LinkedIn to-do lists and take much off your plate. 

If you are looking for the best LinkedIn marketing software, you have landed in the right place. This blog will discuss the best and most free LinkedIn marketing tools for your LinkedIn marketing strategy. So, without any further ado, let us get into it. 

Importance of LinkedIn Marketing Tools

Over the years, LinkedIn has emerged as a critical platform for professional networking and business growth, making the importance of the best LinkedIn marketing tools increasingly evident. These tools enable businesses and individuals to connect with a vast audience, including professionals, decision-makers, and potential customers. 

a.) Targeted Marketing Campaign:

One of the most significant advantages of LinkedIn marketing tools is their ability to target a specific audience. Unlike other social media platforms, LinkedIn offers advanced filtering options that allow marketers to reach individuals based on their industry, job title, company size, and even location. This precision helps users craft targeted messaging for their marketing campaigns. 

b.) Branding Your Products And Services:

LinkedIn advertising options, such as Sponsored Content, inMail, and Text Ads, provide practical ways to promote products and services. Sponsored Content appears directly in users’ feeds, making it more likely to catch their attention. Such tools facilitate communication and ensure that the brand message is evenly distributed. 

c.) Establish Your Authority:

Businesses can establish themselves as an authority in their respective fields by publishing articles, sharing insights, and participating in industry discussions. This not only garners trust but also attracts potential clients looking for expertise. 

Top 8 LinkedIn Marketing Tools With Price And Features Bifurcation

Let us take a look at the top LinkedIn marketing tools.  

1. LinkedIn Sales Navigator – Best For Lead Generation 

LinkedIn Sales Navigator is a premium subscription feature that helps sales professionals find and connect with potential customers on LinkedIn. Here are some of the key features of LinkedIn Sales Navigator that users must be aware of- 

Advanced Search Filters: This feature lets the users find leads based on specific criteria, such as job titles, industries, and company size. 

Lead Recommendations: Get recommendations on leads based on their activity and relevance to the business. 

Real-Time Insights: get notifications when your lead interacts with your content or changes their job role. 

InMail Messaging: This helps the users to connect directly through your LinkedIn messaging 

Pricing 

LinkedIn sales navigator offers a month-long free trial. The Core plan costs  $99.99/ month, while the Advanced plan with additional features costs $179.99/month.

2. Zopto – Most Reliable For Automating LinkedIn Outreach 

Zopto is a cloud-based automation tool for LinkedIn outreach. Users can save time and maximize efficiency by automating personalized messaging, follow-ups, and lead-generation strategies. Its user-friendly interface allows users to create targeted campaigns, track key metrics, and build stronger relationships with prospects. Zopto users can streamline their LinkedIn efforts and achieve significant results. 

Advanced analytics: Track key metrics like open rates, response rates, and connection requests. 

Lead Generation: Identify and target potential leads based on specific areas. 

Pricing 

Zopto offers a range of pricing plans, starting at $197/ month. This entry-level plan provides access to core features like automated outreach and detailed performance tracking. It is for businesses with more extensive outreach and detailed performance needs. For businesses with more significant outreach needs, Zopto offers higher-tier plans that leverage advanced AI technologies to automate more extensive campaigns. 

3. Tagbox – Best To Showcase LinkedIn Content On Website 

Tagbox is a user-friendly social media aggregator tool that helps users collect and showcase LinkedIn content on their websites. The tool embed LinkedIn feed on the website using the simple principle of copy-paste. Key features of Tagbox include: 

Customization: The customization feature of Tagbox is well admired in its respective industry because of its versatility. This includes changing the themes and layouts of the widget. Besides, users can also apply appealing backgrounds, fonts, and colors to your LinkedIn widget to create a more enjoyable experience. 

Moderation: This feature helps Tagbox users moderate the content on their LinkedIn widget with AI-powered autopilot. It also helps users control LinkedIn’s visibility with pre-set rules for content selection. 

Detailed Analytics: Tagbox also helps users monitor how their LinkedIn widget is performing on the platform. For example, users can examine accurate insights like the number of total clicks, impressions, and users’ sentiments towards the content on the website. 

💡 LinkedIn widget is a functional block on your website that showcases all the LinkedIn content. It helps users increase their website’s engagement. 

Pricing 

Tagbox paid plans start at $17 per month, the Basic and Pro plans are priced at $27 per month and $41 per month, respectively, for advanced features. 

4. 6Sense –  AI-powered Account-based Orchestration Platform

6sense is an excellent solution for business owners looking for LinkedIn marketing software. This tool uses the potential buyers’ digital breadcrumb trails to discover buying signals, which helps the users understand the audience better and create a target LinkedIn campaign. This helps the users on so many levels. For example, it helps them to directly speak to their customer’s pain points and help them to reach the purchase cycle. 

6sense complies with the LinkedIn user agreement policies, so users don’t have to worry about running a foul campaign. 

💡 A digital breadcrumb trail is a navigation tool that helps users understand their location within the website or application. 

Pricing 

6sense offers a free plan to get started with their tool. However, connect with their team for paid plans to get a quote. 

5. B2Linked – Best LinkedIn Marketing Partner

B2Linked is a LinkedIn marketing partner focused on helping businesses with LinkedIn ad campaigns. They have platform-specific expertise, so the tool only works for LinkedIn. 

The tool utilizes micro-segmentation, A/B testing, and advanced bidding to maximize ROI. 

LinkedIn Campaign Strategy: This tool deeply understands the LinkedIn advertising ecosystem and offers additional services, such as ad creation. 

Consulting and Training: Guides account audients personnel training and consultations for LinkedIn Ads. 

Pricing 

B2Linked’s pricing is costly; however, it can be a good investment for those who want to focus on LinkedIn marketing. Their package starts at $3000 per month. 

6. Shield – Detailed Analytics for Personal LinkedIn Profile 

Shield is a detailed analytics tool for personal LinkedIn Profiles. It provides in-depth insights into past performance and engagement rates and tracks audience growth to help individuals optimize their profiles. 

Profile Performance: This tool helps users track their LinkedIn profiles’ reach impressions and engagement rate. 

Audience Insights: Shield provides users with hands-on, detailed information about who is engaging with their content. 

Tracking Engagement: This tool also helps users monitor their likes, comments, and shares across their LinkedIn profiles. 

Pricing 

Shield offers a 14-day free trial, after which it offers a plan starting at $25 per month per profile. 

7. Dux-Soup –  Perfect for LinkedIn Automation Prospecting

Dux-Soup is an excellent LinkedIn Automation tool that helps users with prospecting and engagement. This tool helps the sales team identify and engage with potential leads by automating their profile visits, messages, and follow-ups. 

CRM integration: this tool syncs leads and conversations with your CRM 

💡 CRM stands for Customer Relationship Management, which helps businesses manage customer relationships. 

Connection with potential customers: Dux-Soup allows users to send automated connection requests to their target buyers based on their prospecting criteria. 

Automated Follow-ups: Users can create a drip campaign to follow up with the leads automatically. 

Pricing 

Dux-Soup offers the basic plan at $14.99 monthly, which provides features like sending LinkedIn connection invitations and messages. Other plans, like Turbo Dux and Cloud Dux, are priced at $55 per month and $99 per month, respectively, for advanced features. 

8. Lumen5 – Best For Turning Text Into LinkedIn Videos 

Lumen5 is a fantastic video creation platform that helps convert long texts into remarkable videos. LinkedIn marketers can diversify their content strategy and capture a larger audience by turning LinkedIn blog posts into professional-looking videos. 

Text-to-video conversion: The prime application of this tool is to turn long blog posts into videos. 

Customizable format: Users can pick from various templates, especially tailored LinkedIn preferences. 

Media Library: The tool provides thousands of royalty-free images, music tracks, and videos for use in videos. 

Pricing 

Their basic plan starts at $19 per month. For advanced features, users can opt for starter and professional plans priced at $59 per month and $149 per month, respectively. 

Conclusion

Using the right LinkedIn marketing tool for your business can optimize your business and LinkedIn presence in many ways. Tools like Tagbox allow you to manage and showcase LinkedIn content on the website, helping to increase engagement. Other tools, such as LinkedIn sales navigator, help expand lead generation capabilities using advanced search filters. 

These tools allow marketers to streamline their LinkedIn marketing efforts and prioritize the LinkedIn marketing strategy. As we enter 2025, staying updated with the best LinkedIn marketing tools is essential. We have mentioned all the LinkedIn marketing tools you might need in 2025. So go ahead and try them out and see your LinkedIn grow.