LinkedIn has become a hotspot for advertising with over 80% of B2B marketers using it to promote themselves. A majority of marketers have also agreed that they see the best organic results on LinkedIn. This proves LinkedIn’s high worth from a marketing standpoint which is why brands wish to make the most out of it. Embedding LinkedIn Feed on website is a way to do so as it allows brands to engage more users.

This is where a LinkedIn widget comes into play. This handy marketing tool is created for brands looking to leverage the power of LinkedIn and the content posted on it. It allows them to showcase their LinkedIn content on their website to keep it fresh and visually pleasing along with information.     

Apart from adding aesthetics to your website, a LinkedIn widget offers ample benefits for your brand. This includes lower bounce rate, skyrocketing conversions, increased traffic, etc. 

What is a LinkedIn Feed Widget?

A LinkedIn widget is a tool that is used for displaying LinkedIn content on a website.  These widgets are designed to enhance the user experience by providing easy access to LinkedIn content directly from a website.

A LinkedIn widget includes a myriad of features making it a valuable tool for marketers. These features include displaying a company’s latest LinkedIn posts, allowing visitors to follow a company’s LinkedIn page, and showcasing LinkedIn profiles of key personnel. 

For example, brands can display recent job postings using these widgets, allowing visitors to apply for positions directly from the website. Another common use of LinkedIn widgets is to display a company’s LinkedIn feed, showing recent updates, articles, and other content.

Benefits of Having a LinkedIn Feed Widget on Website

Now that we’ve gone through what a LinkedIn Widget is, it is important to understand what it brings to the table. Here are some of the major benefits offered by LinkedIn Widget in terms of marketing.

1. Enhanced Professionalism

Incorporating a LinkedIn widget adds a professional touch to a website, as it showcases the brand’s active professional presence. This can instill confidence in visitors and convey that the company is reputable and engaged within its industry.

2. Increased Visibility

By displaying LinkedIn content such as company updates or job postings, a LinkedIn widget can increase the visibility of the business. This exposure can attract more LinkedIn followers and website visitors, expanding the company’s reach.

3. Improved Networking

LinkedIn widgets make it easy for website visitors to connect with the business and its employees on LinkedIn. This fosters networking opportunities and facilitates relationship-building with potential clients, partners, and industry professionals.

4. Content Sharing

Visitors can share website content directly to their LinkedIn profiles using the widget, amplifying the reach of the business’s content. This can drive more traffic back to the website and generate leads from LinkedIn users who engage with shared posts.

5. Recruitment Efforts

For companies looking to hire talent, a LinkedIn widget can display current job openings and link directly to the brand’s LinkedIn page. This helps attract job seekers who visit the website and encourages them to explore available opportunities.

6. Social Proof

Showcasing LinkedIn recommendations, endorsements, or customer testimonials through the widget can provide social proof of the company’s expertise and credibility. This can influence visitor trust and decision-making, potentially leading to conversions.

Embed LinkedIn Feed Widget on Website (With Auto-Update Feature)

Here are the steps that one must follow to embed a LinkedIn feed on a website using a LinkedIn Widget. 

  1. Create an account and sign in to Tagbox Widget.
  2. Select LinkedIn as your source network to get content from there
  3. Choose whether you want to showcase a single post or bulk posts from LinkedIn to your website.
  4. You can personalize the content aggregated from LinkedIn by choosing different themes.
  5. You can also moderate to add the most relevant posts to your website to make the most out of this feature
  6. Once you click on publish, copy the embed code and open the website builder to add the widget.
  7. Tagbox LinkedIn Widget is compatible with website builders like WordPress, HTML, Wix, Squarespace