Almost every webpage you visit today has a website widget added to it and Why not? From increasing the usability of the website to increasing visual appeal, these widgets have a lot of benefits to offer. Find more about website widgets in detail below.
What is Website Widget?
A Website Widget is a stand-alone component that can be embedded in a website. This easy-to-embed component enhances the user interface and makes the page more usable.
There are many Web Widgets that are used on a website that are often not noticed. Be it a countdown timer or a calendar, if used correctly, web widgets give an additional attraction to your website.
A Website Widget is a stand-alone component that can be embedded in a website. This easy-to-embed component enhances the user interface and makes the page more usable.
There are many Web Widgets that are used on a website that are often not noticed. Be it a countdown timer or a calendar, if used correctly, web widgets give an additional attraction to your website.
Need for a Website Widget
A Website Widget is mostly used when a business needs additional features on their websites such as interaction with customers or adding a reviews widget, without the owner having extensive technical skills.
You can add a search bar or photo gallery to your website to make it more convenient for the user to understand your business.
Useful Web Widgets Examples
Although there are thousands of different examples of Widgets, here are some of the most common and useful ones.
1. Social Media Widgets
These Widgets are used for displaying social media posts from different platforms on the brand website. These widgets make the website visually appealing and dynamic. The auto-update feature for updating every new social media post keeps the website fresh with new content. Adding a social media widget also increases cross-platform interaction resulting in increased traffic on social media accounts.
2. Review Widget
A review widget is a widget that can be added to a website or application to display user reviews or ratings. It’s designed to manage user reviews, and testimonials, from platforms like Google, LinkedIn, Yelp, etc.
3. Countdown Widgets
Have you ever seen a countdown happening on a website to show the time left before a sale starts or ends? Those are the countdown widgets that are used as a marketing strategy by many companies.
Watching a countdown motivates the users to buy a product before it gets out of stock. It also makes the user excited about what is about to happen once the countdown ends.
4. Customer Support Widget
This is one of the most commonly used Widget as it allows the user to interact with the company and ask their questions without any human interaction. This Widget displays possible queries that a customer may have for the user to select and answer accordingly.
Additionally, it also provides contact information for any further queries.
Benefits of Using a Web Widget
Following are some of the most important benefits of using a Web Widget.
Easy to Implement
The ease of adding a widget to a website is one of its greatest advantages as it can be embedded into the website by pasting a small widget code. Hence, someone who is not an expert coder can also add a widget on a website. Being so easy to implement and yet adding useful functionality to a website makes web widgets a great choice.
Interactivity and Functionality
Widgets not only improve the UI of the website but also add extra useful functionality that makes it attractive and usable. Features like social media updates, chatbots, and embedded videos, help the users to understand the business in a better way, making it a better user experience for them.
Customizability
You can customize the web widget you choose as per your company’s theme and services. You can change various components of the Widget including color, text size, font, responses, etc. You can use the widget as per your website theme to blend it in your UI.
Time-Saving
Being added to the website by pasting just a simple widget code, web widget development takes way less time as compared to adding functionalities without using them. Most of the functionalities are already added to the widget and all you have to do is the customization to make it ready for your business.
Increased Traffic and Engagement
Adding interactive widgets increases engagement on your website which ultimately impacts the sales positively. Be it a countdown widget or a small game of spinning wheel, widgets like these grab the attention of the user and make them stay on the website longer.
Providing so many options through widgets also increases the traffic on your website. With an appropriate widget placed properly on the website, a user has a better experience and is more likely to come back.
