Instead of creating that perfect LinkedIn post just hours before the posting day, how about using LinkedIn scheduling tools and having a week’s worth of content, hit peak engagement, and go for coffee.
LinkedIn isn’t just “nice to have” anymore; it’s the platform for B2B growth. In fact, 44% of B2B professionals globally say it’s the most important social channel.
So, giving utmost importance to LinkedIn for your brand’s marketing is a no-brainer. With LinkedIn scheduling tools, brands can automate, optimize, and scale without losing their edge.
In this blog, we’ll be discussing the 8 best LinkedIn scheduling tools that you should be using in 2025. So, without further ado, let’s get started!
Benefits of automating LinkedIn posts
LinkedIn scheduling tools are designed to automate your LinkedIn posting strategy. Let’s understand what automation actually brings to the table:
- Consistency: Create a content calendar in advance and let scheduling tools handle your posting consistently without you having to manually log in every day
- Peak time posting: Automating your LinkedIn posts helps you post your content at the peak time when your audience is most active.
- Better strategizing: When you spend less time scheduling your posts, you get more time to craft better content, engage with followers, and network with LinkedIn peeps.
- Streamlined teamwork: With your content planned in advance, it becomes seamless to streamline teamwork. Draft, review, approve, and done!
- Posting across global time zones: Scheduling your LinkedIn posts helps you reach global audiences as you can share your content across different regions while you sleep.
- Zero missed opportunities: Got a campaign or launch? Schedule it in advance. No last-minute scrambles, no missed windows.
Top LinkedIn Scheduling Tools in 2025
Here is a detailed discussion of top LinkedIn scheduling tools in 2025 —
1. Buffer
Buffer keeps things simple yet powerful. If you’re a brand that values clean UI, straightforward scheduling, and actionable analytics, Buffer delivers exactly that. It’s an ideal tool for solo marketers or lean teams who want to stay consistent without the clutter. Just like top-tier app development companies, Buffer focuses on user-friendly design and efficiency, making it a smart choice for streamlined digital strategies.
Key Features:
- Schedule posts across LinkedIn and other platforms from a single dashboard
- Visual calendar to plan and preview upcoming content
- In-depth post analytics for clicks, reach, engagement, and more
- Collaboration tools to manage approval workflows and draft reviews
Pricing: Starts from $5/month
2. Hootsuite
Hootsuite is a popular name in LinkedIn scheduling tools. If you have to juggle multiple brand accounts and have a packed content calendar, Hootsuite is a good choice for you. It’s built for brands that are scaling fast and seek complete control over their posts.
Key Features:
- Schedule and auto-publish LinkedIn posts, including videos and carousels
- This tool offers a unified inbox so that you can manage and respond to DMs and comments across different platforms
- Get advanced analytical features to track performance, engagement, and ROI
- Team permissions and approval workflows for smooth collaboration
Pricing: Starts from ₹1,915 per user/month
3. Sprout Social
Not just a scheduler, Sprout Social can be your brand’s LinkedIn strategy hub. It’s a great tool for those who want to publish smarter content with deeper analytics. Moreover, it allows smoother collaboration with a sleek dashboard.
Key Features:
- Plan, preview, and auto-schedule LinkedIn posts with a visual calendar
- AI-powered insights to refine post timing and boost reach
- CRM-style inbox for managing LinkedIn messages and interactions
- Detailed reporting to track engagement, follower growth, and post performance
Pricing: Starts with $199 per seat/month
4. SocialBee
SocialBee is built for brands that want more than just scheduling; they want growth with purpose. It’s your post scheduler for LinkedIn that keeps content flowing, audiences growing, and engagement real.
Key Features:
- Category-based scheduling to keep your content mix fresh and intentional
- AI-powered post creation that feels anything but robotic
- Recycle evergreen posts so your best ideas keep working
- Advanced audience targeting to reach the right eyes at the right time
5. Later
Later brings visual storytelling to LinkedIn scheduling—ideal for brands that lean into visual content and want to plan their posts as if laying out a story. It turns LinkedIn into a visual canvas, helping marketers craft cohesive and emotionally engaging collections of posts.
Key Features:
- Drag-and-drop calendar to craft and preview LinkedIn content at a glance
- Later’s media library helps you streamline uploading, tagging, and reusing visuals
- It offers smart scheduling tools to help you analyze the best time to post
- Users can also track engagement and optimize their future strategy
Pricing: Starts from $ 16.67/month
6. Zoho Social
Zoho Social is built for data-driven marketers who want precision without the clutter. Its powerful backend and real-time collaboration make it a great pick for teams juggling multiple clients or brand profiles. It’s not flashy, it’s focused.
Key Features:
- Smart scheduling with predictions for optimal post times
- Live stream of audience interactions for real-time engagement
- Unified content calendar to plan, approve, and publish across teams
- Custom reports with deep LinkedIn analytics for smarter decisions
Pricing: Starts from ₹900 per month
7. Metricool
Metricool is for marketers who want it all: LinkedIn scheduling, analytics, ad tracking, and even design tools, all under one roof. It’s intuitive, powerful, and built to scale with your brand’s social strategy.
Key Features:
- Schedule LinkedIn posts individually or in bulk with a visual planner
- Real-time insights on best posting times to maximize reach
- Unified inbox to manage DMs, comments, and mentions in one place
- Built-in analytics, SmartLinks, and competitor tracking to sharpen your strategy
Pricing: Starts from $18/month
8. Sendible
For a brand wanting efficiency and personalized engagement, Sendible is a good scheduling tool for LinkedIn. Its intelligent automation capabilities, mixed with powerful scheduling features, make content planning effortless and connection-focused.
Key Features:
- Plan and schedule LinkedIn posts with visual calendar and queue options
- Content type suggestions and auto-generated hashtags to inspire creativity
- Engage with audience messages and comments through a unified inbox
- Robust analytics and white-label reporting to showcase performance and ROI
Pricing: Starts from $29/month
What to Look for in a LinkedIn Scheduling Tool
Let’s understand what to look for in a LinkedIn scheduling tool —
- Easy-to-use visual calendar – Your tool should be easy to use, allowing you to plan weeks of content with minimal complexity.
- Smart auto-scheduling – A smart tool always analyzes the insights and auto-schedules posts at the best time for maximum reach.
- Detailed analytics – Your LinkedIn scheduling tool should also give you proper insights on what’s working and what’s not, not just simple likes and views details.
- Team collaboration – Make sure your LinkedIn post scheduling tool allows you and your team to work in collaboration seamlessly, leading to faster approval and workflows.
While these are some key features that you should be looking for in your LinkedIn scheduling tool, it entirely depends on your brand needs and workflow. Make sure the tool you choose aligns with your working methods.
Comparison Table: LinkedIn Scheduling Tools
Here’s a quick comparison of the above-discussed LinkedIn scheduling tools —
| Tool | Best For | Pricing (Starting From) |
| Buffer | Solo marketers, lean teams | $5/month |
| Hootsuite | Scaling brands, multiple accounts | ₹1,915/user/month |
| Sprout Social | Brands needing strategy + analytics | $199/seat/month |
| SocialBee | Purpose-driven growth, evergreen content | $24/month |
| Later | Visual-first brands, storytelling | $16.67/month |
| Zoho Social | Data-driven teams & agencies | ₹900/month |
| Metricool | All-in-one marketers | $18/month |
| Sendible | Teams wanting automation + personalization | $29/month |
Conclusion
LinkedIn is no longer just a networking platform; it’s your brand’s power tool for B2B growth. But showing up consistently, posting at the right time, and keeping your content engine running? That takes more than good intentions. That takes the right LinkedIn scheduling tool.
Whether you’re a solo marketer, a growing team, or a brand managing multiple accounts, there’s a LinkedIn scheduler built for you.
