10+ Best Social Media Analytics Tools

Remember that scene in Moneyball when Brad Pitt realizes baseball scouts don’t get work done, and the real game is hidden in the numbers? Social media now is precisely the same, and social media analytics tools are helping everyone. Everyone’s chasing likes like they’re home runs, while the brands quietly stacking cash are obsessed with the boring stuff: cost per engagement, revenue per Reel, dark-social shares, and which hashtag actually moved product at 9:42 p.m. on a Tuesday.

A proper social media analytics platform is your Moneyball spreadsheet. It tells you what’s actually working instead of what feels good. No more “this post did numbers” cope. Just cold, hard proof of what prints money. These are the exact tools the seven- and eight-figure accounts live inside every single day.

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Top 10 Social Media Analytics Tools for 2025

Choosing the right social media analytics tools is essential to running a successful campaign, as tools that don’t provide accurate statistics are not useful. For your convenience, we have filtered the best-rated tools for you to choose from. 

1. Taggbox

Taggbox is the only tool that refuses to choose between analytics and actual sales. It tracks every mention, hashtag, and tagged photo across 15+ platforms in real time. It then lets you turn the best user posts into shoppable social media feeds on the website with a few clicks. Strong, detailed analytics from the tool enable you to assess post-performance. Based on the analysis, you can even build your next marketing strategies.

Key Analytics Features

• Real-time hashtag & mention tracking across 15+ platforms.
• Sentiment analysis, reach, impressions, engagement rate.
• Shoppable social media widget embeds with click tracking.
• Competitor hashtag spying and UGC performance reports.

Best For

• E-commerce brands that want UGC to pay rent.
• Event teams running live walls.
• Anyone already using a social media aggregator.
• Agencies are building client dashboards with real-time data.

Pricing

• Free plan: 1 feed, basic analytics.
• Pro: $99/mo – unlimited feeds, full dashboard.
• Enterprise: Custom white-label + API.
• Add-ons: $10/mo for extra sources.

2. Sprout Social 

If the social budget has more than one comma, Sprout is the dashboard executives actually read. This social media analytics tool ties every like, comment, and click back to revenue, spits out boardroom-ready PDFs, and tells which intern’s Reel paid for everyone’s bonus this quarter. No vanity metrics, just cold, hard ROI. 

Key Analytics Features

• Full-funnel revenue attribution across platforms.
• Paid vs organic breakdowns with cost-per-outcome.
• Team response-time SLAs and inbox performance.
• Competitor benchmarking and share-of-voice.

Best For

• Agencies with multiple clients.
• Enterprise brands tracking ROI.
• Teams that need custom reports.
• Anyone justifying social spend to the C-suite.

Pricing

• Standard: $249/month per seat.
• Professional: $399/month – multi-users.
• Advanced: $499/month – premium support.
• Enterprise: Custom with API.

3. Hootsuite 

The grandpa of social still has abs in 2025. Hootsuite glued enterprise-grade analytics on top of the scheduling interface everyone already knows, so you can finally see ROI without switching tabs fifty times a day. Same login, way smarter insights.

Key Analytics Features

• Revenue tracking via UTM and pixel.
• Best-time-to-post heatmaps per audience segment.
• Unlimited historical data and trend lines.
• Dark-post performance and owned vs earned.

Best For

• Mid-size teams with mixed platforms.
• Brands scheduling + analyzing in one spot.
• Agencies handling 10+ accounts.
• Teams that hate new UIs.

Pricing

• Pro: $99/month.
• Team: $249/month.
• Business: $749/month.
• Enterprise: Custom.

4. Brandwatch 

Brandwatch is a social media analytics tool that listens to the entire internet, not just social media. It scans forums, blogs, reviews, news sites, and even untagged photos using image recognition to catch your brand name the second it appears. Marketers use it to spot sentiment shifts before they blow up, predict trends 48 hours early, and jump on UGC gold that nobody tagged. It’s like having a team of analysts monitoring every conversation about your company 24/7. Brands in competitive spaces rely on this for reputation management and to identify untapped opportunities.

Key Analytics Features

• Image recognition for untagged logo photos.
• Real-time crisis alerts and sentiment shifts.
• 48-hour trend prediction engine.
• Historical data back to 2010.

Best For

• Major consumer brands are protecting their reputations.
• PR teams tracking crises.
• Agencies monitoring clients.
• Teams need global listening.

Pricing

• Standard: $1,000/month.
• Pro: $2,500/month.
• Enterprise: Custom.
• Add-ons: $500/mo for extras.

5. Iconosquare 

Iconosquare is the social media analytics tool that treats Instagram and TikTok like a science lab. It digs way past the native stats and hands you the exact numbers that matter: which Reel made people hit save, which Story made them swipe up, which hashtag actually moved the needle, and what time your followers are glued to their phones. You can legally stalk competitors’ top posts, see their best-performing carousels, and copy the winners without guessing. If your brand lives on these two platforms, Iconosquare basically hands you the cheat codes.

Key Analytics Features

• Reel save-rate vs industry benchmarks.
• Hashtag performance ranking and suggestions.
• Audience timezone heatmaps.
• Competitor Reel and Story spying.

Best For

• Instagram-first brands.
• Creators optimizing Reels.
• Agencies tracking TikTok growth.
• Teams chasing viral moments.

Pricing

• Starter: $59/month.
• Pro: $99/month.
• Advanced: $179/month.
• Enterprise: Custom.

6. Buffer

Buffer Analyze is the tool for people who hate bloated dashboards and just want the truth, fast. It strips away every useless chart and shows only the numbers that actually pay the bills: which post format is making money, how many real people clicked your link, which content gets saved vs scrolled, and whether your audience is growing with buyers or bots. No fluff, no confusing menus, no 47-step setup. You log in, see exactly what to double down on today, and get back to work. This free social media analytics tool is the closest thing to a daily profit-and-loss sheet for social media.

Key Analytics Features

• Content format ROI breakdown.
• Dark social and link-click tracking.
• One-page monthly reports.
• Audience quality and overlap scoring.

Best For

• Solopreneurs and creators.
• Small teams that hate bloat.
• Brands need quick wins.
• Agencies are doing monthly client check-ins.

Pricing

• Free: Basic analytics.
• Pro: $35/channel/month.
• Premium: $65/month.
• Agency: $100/month.

7. Socialinsider

Socialinsider is the tool you open when you want to know exactly what your competitors are doing right and wrong, without breaking any rules. It pulls every post, Story, Reel, and ad from any public profile on Facebook and Instagram, lines them up next to your own numbers, and shows who’s winning engagement, growth, and spend. You see their top-performing carousels, best posting times, hashtag mixes, and even estimate their ad budget. Walk into any strategy meeting armed with cold proof of what actually works in your niche and leave everyone else guessing.

Key Analytics Features

• Side-by-side competitor reports.
• Facebook/Instagram ad library integration.
• Industry benchmark database.
• Historical growth trend lines.

Best For

• Competitive agencies.
• Paranoid brand managers.
• Teams benchmarking rivals.
• Startups are punching above their weight.

Pricing

• Starter: $99/month.
• Pro: $199/month.
• Business: $299/month.
• Enterprise: Custom.

8. Keyhole

Keyhole is built for speed when every minute counts: product launches, live events, hashtag challenges, or flash sales. Drop any hashtag, keyword, or brand mention and watch reach, top influencers, sentiment, and share of voice update live on a big screen or on a phone. It’s the social media scheduling and analytics tool brands keep open during Super Bowl ads, Black Friday drops, or viral moments so they can react instantly when one post suddenly explodes. No waiting for monthly reports; just raw, real-time data that lets you pivot mid-campaign and ride the wave while it’s still cresting.

Key Analytics Features

• Live hashtag and keyword tracking.
• Real-time influencer leaderboards.
• Historical data dates back years.
• Sentiment and reach timelines.

Best For

• Product launches.
• Live events and conferences.
• Seasonal campaigns.
• Hashtag challenges.

Pricing

• Starter: $89/month.
• Pro: $179/month.
• Enterprise: Custom.
• Add-ons: $50/mo.

9. Rival IQ 

Rival IQ turns social into a league table. See who’s winning the week, who just dropped the viral post, and exactly how fast their audience is growing compared to yours. Feels like checking ESPN for brand beef every morning. 

Key Analytics Features

• Weekly industry leaderboards.
• Real-time spike alerts.
• Content gap analysis.
• Historical performance archives.

Best For

• Brands treating competitors like rivals.
• Agencies benchmarking clients.
• Teams chasing market share.
• Startups studying giants.

Pricing

• Starter: $199/month.
• Pro: $399/month.
• Business: $599/month.
• Enterprise: Custom.

10. Mentionlytics

 Mentionlytics is a social media analytics tool that catches the brand name even when people spell it wrong, use emojis, or post in Greek. Great for finding UGC nobody tagged and shutting down complaints before they hit Reddit or the evening news. 

Key Analytics Features

• Smart spelling and emoji correction.
• Non-social web monitoring.
• Real-time sentiment timeline.
• Historical mention archives.

Best For

• Customer-obsessed brands.
• Reputation-guarding teams.
• Agencies monitoring clients.
• Global brands tracking languages.

Pricing

• Starter: $99/month.
• Pro: $199/month.
• Business: $299/month.
• Enterprise: Custom.

Conclusion

Social media isn’t a popularity contest anymore; it’s a revenue engine, and the brands treating it like one are the ones quietly taking all the money. A real social media analytics tool is no longer a “nice-to-have”; it’s the difference between throwing content into the void and knowing exactly which post, format, time, and hashtag is printing cash. Whether you’re a one-person store or a 500-person brand, pick one tool from this list, plug it in this week, and watch every post finally work for you instead of just working for the algorithm. The data is there. Go get it.