Text-heavy and static websites are not enough for your website anymore. Today, users crave attractive and unique content; visually pleasing video content is the best way to give it to them.
While there are many ways to make your website engaging, embedding video content from social media platforms like TikTok leads the race. Why? TikTok has grown solely from a source of social media entertainment to a place where people can discover new products and ultimately complete purchases. So, in this blog, we will discuss the benefits of embedding TikTok on your website and how it can help you. So, without much await, let’s begin:
What Does Embedding TikTok on a Website Mean?
Embedding TikTok on a website is the process of incorporating TikTok video content on your website rather than linking to it. It helps keep your website engaged and allows users to view your TikTok content without leaving it. Embed TikTok on website involves placing an embed code into the backend of your website.
Benefits of Embedding TikTok on Website?
Here are some of the key benefits of Embedding TikTok on the website:
Increased User Engagement
Embed TikTok on website will significantly improve user engagement and interaction. TikTok videos are often short and engaging, making them perfect for embedding and enhancing on-site interaction. This increased user engagement will keep your visitors active on your website for a long time, thus increasing your site’s dwell time and lowering the bounce rate.
More Reach and Visibility
When you embed TikTok on website, you use two platforms to promote your brand. This two-fold approach will significantly improve your brand’s reach and visibility. More audiences will be attracted to your website who may not have visited it before, and vice versa. Hence, your brand will get more exposure, ultimately leading to your brand growth.
Diverse Content
Embed TikTok on your website will turn your static website into a dynamic one. When you gather content from multiple TikTok creators and embed it on your website, you showcase a diverse range of content to your site visitors, keeping them up to date and coming back for more engaging content.
Improved SEO
Beyond engagement, reach, and visibility, embed TikTok on website can indirectly improve your SEO rankings. Engaging content attracts more visitors and engagement, which can indicate to search engines like Google that your page is content, thus improving SEO.
Source of User-Generated Content
TikTok is the hub for user-generated content created by users or creators in various ways. When you embed TikTok on website, you showcase a variety of user-generated content. This will not only build trust but will also tell visitors how others like your brand.
More Conversions
Embedding TikTok videos, such as product demonstrations, customer testimonials, product use, etc., will build trust among visitors and improve conversions. Some tools, like Tagbox, can help make your feed shoppable, leading to an enhanced customer purchase experience. All these will help create a smooth customer experience, boosting your sales and conversions.
