Your LinkedIn Updates Digest: Platform Changes & Marketing Trends
LinkedIn has undergone steady evolution in 2024-25. Rolling out new metrics, its commitment to video content, refining its algorithm, and much more. Unlike your ex, LinkedIn is actually making changes for the better, so creators and businesses can sleep a little better.
In this blog, we have compiled LinkedIn updates for the 2024-25. Let us take a look at all the LinkedIn updates all at once.
Latest LinkedIn 2025 Updates
Here are some of the latest LinkedIn updates for 2025.
LinkedIn Updates (September 2025)
LinkedIn adds two new Metrics.
LinkedIn has improved its analytics dashboard with the introduction of two essential engagement metrics: saves and sends. These new metrics allow you to monitor the impact of your content on your audience, that is, how it “resonates”, beyond the usual likes and comments.
The saves metric indicates how people save your content to be able to come back to it at a later time, whereas the sends metric shows when your posts are directly shared with other users through LinkedIn’s messaging system.
This change provides content creators and enterprises with a more detailed footprint of their content’s engagement and distribution.
How does this help your business? These new metrics enable users to pinpoint which content generates the most meaningful engagement. A higher number of saves suggests high-quality and reference-worthy content.
Read more if you want to get a better hold on LinkedIn content strategy.
Source: LinkedIn
Capcut Integrates With LinkedIn
CapCut has partnered with CapCut to introduce seamless video export functionality directly to the platform. This integration eliminates the need for multiple apps and complicated file transfers when creating video content for LinkedIn.
How does this help your business? This integration dramatically reduces the time and effort required to create professional video content.
Source: LinkedIn
LinkedIn Updates August 2025
LinkedIn Newsletter Feature Now Available for All Users
LinkedIn has now made the Newsletter feature available to all users. This expansion allows any professional to create and distribute newsletters directly through the platform. This helps them to reach their network and beyond through the LinkedIn recommendation algorithm. The feature also includes customizable templates, subscriber management tools, and detailed analytics to track newsletter performance.
How does this help your business? A newsletter can provide a direct channel to communicate with the professional network. You can share industry insights, company updates, and valuable content that position your business as an industry authority.
Source: LinkedIn
Want to know more about LinkedIn algorithm? Read this blog.
LinkedIn released 16 new celebration animations.
LinkedIn has released 16 new celebration animations for users to help them express a professional milestone more interactively. These can be utilized while sharing a job update, a recently completed project, a work anniversary, or a significant achievement. The animations vary in detail, ranging from inconspicuous confetti effects to more elaborate celebratory graphics, allowing users to select the one that best fits their professional branding. With this feature, not only acknowledging the success at work, but also giving the means to make these proclamations more eye-catching and engaging for the entire LinkedIn community is possible.
Source: LinkedIn
How does this help your business? These animated stickers can help users celebrate their achievements on the platform and get noticed on the LinkedIn feed.
LinkedIn Sudoku Game Debuts
LinkedIn has taken a new step with the introduction of a mini Sudoku game that can be played directly within the platform. The success of other professional platforms in integrating light entertainment to keep users engaged and increase their time on the platform might have been an inspiration for this move.
How does this help your business? The games are just for fun; however, they can also be beneficial for networking.
Enhanced Thought Leaders Ad Capabilities
LinkedIn has expanded its Thought Leader Ads program to allow companies to sponsor any member’s posts that mention LinkedIn events. This broader sponsorship capability enables businesses to engage in relevant conversations and gain valuable insights beyond their own employee content.
How does this help your business? This expansion allows you to associate your brand with high-quality content from industry experts, even if they don’t work for your company.
New Profile Engagement Notifications
LinkedIn users now receive notifications when their posts drive profile views or attract new followers. The real-time feedback system helps users understand which content format drives the most engagement.
Source: LinkedIn
LinkedIn expands its BrandLink Ad Offering.
LinkedIn is expanding BrandLink with new Shows by LinkedIn, featuring AT&T, IBM, SAP, and ServiceNow. These shows deliver exclusive creator-led content on business, AI, and leadership to 1.2 billion members. With partners like BBC, TED, and The Economist, BrandLink helps brands reach audiences through trusted voices worldwide.
Source: LinkedIn
How does this help your business? Your business will gain access to highly engaged audiences.
LinkedIn Updates (July 2025)
Platform Maintenance Period
LinkedIn maintained a relatively quiet update schedule from July 2025. During this time, they did backend development.
June 2025
Video Covers For Articles and Newsletter
LinkedIn has introduced video cover options for articles and newsletters. This allows creators to add dynamic visual elements to their written content. Users can upload short video clips to serve as cover images for their articles and newsletter posts. This setup makes the content look way more engaging right off the bat. The videos play automatically, but without sound in the feeds. They can also add captions if needed. All of this helps boost click-through rates and gets people reading or watching more. Still, it keeps everything looking pretty professional.
Source : Threads
How does this help your business? Video covers really boost how much people engage with your stuff and click on it too. They add this lively visual kick to plain written posts. So go ahead and use them to whip up eye-catching previews for your articles or newsletters. That way, they stand out in those packed feeds full of everything else.
LinkedIn Updates (May 2025)
LinkedIn Video Requirement
May 2025 LinkedIn news caught my eye with these updates. They now provide detailed technical specifications for videos. Creators receive all the information on resolution, file sizes, video length, aspect ratios, and encoding details. The thing is, this helps videos work better with LinkedIn’s system. Playback stays smooth on different devices, even with varying internet speeds. Keeps everything looking pro too.
Source: LinkedIn
How does this help your business? Sticking to these specifications means your videos run great, with no glitches that turn people off. They load quickly, look sharp, and get pushed more by the algorithm. Set up your video-making process around this. You’ll end up with better viewer vibes, more likes, and shares. The brand looks stronger, reaches further.
Read this blog to know more about LinkedIn SEO to hack the algorithm.
LinkedIn Creator Monetization
LinkedIn is now promoting creator money-making opportunities with BrandLink, formerly known as Wire. Creators can stick ads next to top publisher videos. This opens up cash for makers and more spots for business ads. Comes with tracking, targeting, and splitting the revenue. Suitable for everyone in the pro content world.
Source: LinkedIn
How does this help your business? This opens up ways to monetize with the LinkedIn creators, who already have their crowd tuned in. Reach pros who care through real partnerships. For creators, extra income means they make more stuff, higher-quality pro content. Biz gets into niche groups, builds thought leader vibes.
LinkedIn Updates (April 2025)
LinkedIn Updates Premium Company Pages With New Elements
Premium Company pages have more features to boost visibility and facilitate chats with customers. New tools target followers from similar companies and invite them over. Analytics improved, scheduling is easier, and there are more ways to customize. Makes pages more engaging for customers and partners.
Source : LinkedIn
How does this help your business? These premium tools build audiences that matter in your field or area. Invites attract prospects who already like similar spots. Better analytics and timing lead to smarter content, higher engagement, and greater awareness. Leads are qualified through effective page handling and growing the audience.
LinkedIn will let your verified identity show up on other platforms
Identity verification spreads to outside sites now, like Adobe. Verified individuals display their LinkedIn verification on professional platforms. This helps to build trust across various digital platforms.
How does this help your business? Verifications amp up credibility in the digital space.
News Banner Added To LinkedIn Feed
They’re testing a news banner in feeds, top spot, rotating stuff. In places like the US, Canada, India, the UK, and Australia. Shows industry news, updates, hot topics tied to your interests and contacts. Switches headlines, quick links to pro news without leaving the feed.
How does this help your business? Banner keeps you on top of the trends and changes that hit your business marketing. Watch hot topics for content ideas, jump into talks, and more.
LinkedIn Updates (March 2025)
Go live to your scheduled LinkedIn Live Event using Zoom
LinkedIn News from March 2025 includes a guide to live events with Zoom. Ties Zoom right into LinkedIn hosting. Broadcast meetings straight to audiences, pro-quality. Guide covers setup, ways to engage, and the best tools for streaming that fit LinkedIn’s style.
Source: LinkedIn
How does this help your business? Lives let you lead thoughts, demo products, and connect directly.
LinkedIn Adds Calendly Integration
Premium users get Calendly baked in now. Links right on profiles for booking meets. A schedule without jumping apps cuts the hassle in networking. Customize types, times, auto books, looks pro, easier for clients and partners.
Source : LinkedIn
How does this help your business? Cuts walls to talk and qualify leads. Prospects can call and consult easily from your profile. Ups conversion to meet, smooths scheduling, and improves the experience. For services and consultants, hit revenue by grabbing clients simply, and growing ties.
LinkedIn Updates (February 2025)
Comment Impression On LinkedIn
LinkedIn news from February 2025 showed comment impressions. See views on your comments now. Insights past likes, replies. Data for your posts and others, spot what comments get eyes and action in talks.
Source : LinkedIn
How does this help your business? Data tunes your commenting, sees what gets the most views. Refine styles that win big. Comment smartly on industry topics, increase visibility, demonstrate expertise, and build connections. Winners drive profile looks; businesses ask for advice from pros.
LinkedIn Added Two Newsletter Metrics
Newsletter metrics grew, email sends and opens tracked, and Full data for creators on performance. It helps to spot patterns and tweak strategy. Covers platform and email statistics and a full picture of what works for your newsletter.
Source: LinkedIn
How does this help your business? Metrics drive content tweaks and audience growth. See topics with top opens.
LinkedIn Updates (January 2025)
LinkedIn Rolled Out New Video Update
Video updates rolled out after 36 percent more views. Video tab and for your feed, hit desktop now. Consistent across devices. Profile snaps in full-screen player, easily connects while watching, maintains the flow, and networks more.
Source: LinkedIn
How does this help your business? A video update means a greater chance for brands to achieve better engagement.
LinkedIn releases updated Top Voice badge requirements
LinkedIn news from January 2025 tweaked Top Voice badges. New rules, a six-month standard, extensions for ongoing shares, and contributions. Keeps badges fresh, pushes steady quality. Reflects active leading, holds value.
Source: Threads
How does this help your business? Program rewards consistent value over one-time offers. Fits biz strategies for ongoing content. Chase it with steady insights, talks, and expertise. Maintaining shows engagement, cred, and authority in your field.
Latest LinkedIn 2024 Updates
LinkedIn Updates (December 2024)
LinkedIn adds a revolving slideshow option
People keep mentioning the latest LinkedIn updates from 2024. The thing is, they keep changing things up on the platform. Take December, for example. LinkedIn added this revolving slideshow option. Users can now make rotating visual presentations right in their posts. It lets you show multiple images or graphics in one engaging carousel setup.
Source: LinkedIn
How does this help your business? This helps your business in a big way. You get better visual storytelling. Showcase product features, process steps, or even brand messages, all in a single post. Slideshows usually pull in higher engagement. They give more info without cluttering the feed too much.
LinkedIn Updates from November 2024
Dedicated live audio events are leaving LinkedIn.
Now, back to November updates. LinkedIn is ditching those dedicated live audio events. They are shifting to video formats instead. Videos seem to get way more engagement there.
Source: LinkedIn
How does this help my business? For your business, this means you can invest in video content that actually works better. Turn your audio ideas into videos. Or mix audio into video posts for broader reach and more interaction.
Celebration post templates are also leaving LinkedIn
They also got rid of celebration post templates. Now everyone has to make their own personalized milestone announcements. It pushes for more authentic stuff.
Source : LinkedIn
How does this help your business? Your business benefits from this push toward real brand expression. Create unique celebrations that fit your company culture and voice. You stand out more than those generic templates ever did.
Embed LinkedIn posts to showcase LinkedIn content on website.
LinkedIn offers some tips for your short-form videos
LinkedIn started giving tips for short-form videos, too. They have guidance and best practices. It shows how much they now focus on video.
Source: Instagram
How does this help your business? The platform tips help you optimize videos for top performance. Short-form ones get higher organic reach. Perfect for building awareness and engagement.
LinkedIn Updates from October 2024
LinkedIn tests an updated navigation bar.
October had some navigation bar tests. LinkedIn tried updating the structure. This is also aimed at improving the user experience and making content easier to find.
Source : Threads
How does this help your business? This helps your business because smoother navigation means more time on the platform. Users might discover your stuff more. It could boost organic reach.
LinkedIn’s ID confirmation is getting more and more popular
ID confirmation is getting popular. More folks are verifying their identities. Builds trust in the network.
Source: LinkedIn
How does this help your business? For you, early verification adds credibility. Clients trust verified profiles more. They appear more prominently in searches and networking. Gives you an edge.
Another puzzle joins LinkedIn’s game catalog.
LinkedIn also added another puzzle game to the catalog. They aimed to expand casual gaming to keep users engaged for longer.
Source : LinkedIn
How does this help your business? Games can spark networking. They can be Conversation starters, you know. Employees playing boosts visibility. This leads to casual chats that turn into business links.
LinkedIn’s Top Voice badges are going away.
Top Voice badges are going away. Phasing them out for a fairer content setup. Success based on quality, not badges.
Source : Social Media Today
How does this help your business? This evens things out for business. Everyone gets a shot based on good content. Minor operations and pros can build thought leadership more easily.
LinkedIn Updates from September 2024
Top Voice badges are leaving LinkedIn.
September continued the Top Voice removal. Stressing content quality over badges for authority.
How does this help your business? This creates openings to lead thoughts without barriers. Build through steady, valuable posts and authentic engagement.
LinkedIn allows you to opt out of AI training.
You can opt out of AI training now. Keep your content from being trained on their systems and maintain control over your privacy.
Source: LinkedIn
How does this help your business? Protects your business data and strategies. Great if you share sensitive insights or competitive information.
LinkedIn Updates from August 2024
In-feed carousels are coming to LinkedIn.
August brought in-feed carousels. Multi-slide stories right in the feed.
Source: Social Media Today
How does this help your business? For business, carousels tell complete stories. Higher engagement usually. Make guides, product showcases, or case studies. Swipeable and fun.
LinkedIn Updates from July 2024
Sponsored Newsletters launch on LinkedIn.
July saw the launch of sponsored newsletters. Sponsor for reach beyond organic. Uses targeting.
Source: LinkedIn
How does this help your business? This amplifies your thought leadership to pros outside your circle. This also helps you to reach leads and authority via content.
LinkedIn Updates from June 2024
New Newsletter tools are available on LinkedIn.
In June, they updated and redesigned the newsletter’s user interface and added new tools. Better formatting, subscriber management, and analytics.
Source: LinkedIn
How does this help your business? All these features will help distribute content efficiently, track engagement more effectively, and grow their subscriber base.
LinkedIn posts will appear smaller (if they have links)
Posts with links show smaller now. Compact format. Pushes native content over external links.
Encourages staying on LinkedIn with value. Use comments or follow-ups for extra resources.
Source: LinkedIn
Here are some of the LinkedIn posts examples.
LinkedIn Updates from May 2024
LinkedIn sees record-level engagement (again)
Microsoft’s latest financial reports confirm an additional 11% growth in sessions, with “record engagement.”
How does this help your business? This means increased visibility for your content and genuine interactions. Worth investing more in marketing there.
LinkedIn launches three games.
They launched three games. Casual ones to boost time spent, like other platforms.
Although this does not directly benefit your business, it can help you network through games and serve as an icebreaker for professionals.
Source: LinkedIn
LinkedIn adds labels to AI-generated content.
LinkedIn will now give labels for AI-generated content. This will help keep things transparent with the audience.
Source : Twitter
How does this help your business? For business, the label must remain honest. Set policies on AI. Keep authentic voice and expertise.
LinkedIn Updates from April 2024
LinkedIn is testing a Premium Company Page subscription.
April tested premium company page subscriptions, which cost $99/month. This premium company page will come with advanced analytics and custom promotional features.
How does this help your business? This could provide branding advantages, better insights, and increased search visibility.
New shortcut to get to LinkedIn collaborative articles
LinkedIn added Contribution Services, a Shortcut to collaborative articles. This offers Easier access and joining. However, initially, only a few accounts will be able to view this.
How does this help your business? It helps boost thought leadership chances. Recognition in industry. Apart from that, it also helps to connect you to others.
Source: Threads
LinkedIn is testing a dedicated video tab.
LinkedIn is testing a dedicated video tab, which means that LinkedIn app users will see a separate spot for videos.
How does this help your business? This new video tab will give extra exposure for your videos. Push video in the strategy for max visibility
LinkedIn introduces dynamic UTMs
Dynamic UTMs are added, which means marketers can automatically add UTM options to their campaigns, as opposed to building them manually.
Source: LinkedIn
How does this help your business? Better tracking for campaigns across journeys. Insights into performance and ROI. Data-driven ad decisions. This will further help optimize spending on campaigns.
LinkedIn’s company page messaging launches for all brands
Company page messaging for all brands. Direct chats enabled.
Opens channels to prospects. Support, qualify leads, and build relations privately.
LinkedIn Updates from March 2024
Gaming . . . on LinkedIn? Yep, it may happen.
March talked about gaming, possibly. Exploring ads for engagement, like elsewhere.
Creates starters for talks. Team building. Boosts employee and brand presence.
Thought-leader ads are expanding on LinkedIn.
Thought-leader ads are expanding. More options to promote expert content to targets.
Establishes authority. Reaches decision-makers with insights. Trusted expert status. Qualified leads.
LinkedIn Updates from February 2024
New LinkedIn sales resource for B2B
February had new sales resources for B2B. Tools for prospecting, CRM ties.
How does this help your business? This helps to improve lead generation efficiency and streamlines sales. Additionally, it will also help track opportunities more effectively.
Source: LinkedIn
No more Creator Mode option on LinkedIn
While Creator mode is being phased out, users will still be able to access most of its associated features if they explore their profile options.
How does this help your business? This helps to level the field for content and makes the thought leadership easier.
Did someone say, “New LinkedIn algorithm changes?”
A new suggested posts feature is now available in the row of LinkedIn updates. This will distribute content to targeted users for months.
How does it help your business? If you have written a LinkedIn post two months ago, it could go viral.
LinkedIn Updates from January 2024
The new sponsored post option is on its way to LinkedIn
January brought new sponsored post options, which means more formats and targeting.
How does this help your business? This helps users have flexibility in creating campaigns tailored to their goals. Better performance and ROI.
Bye-bye, lookalike audiences
The lookalike audience will be removed from LinkedIn on February 29. This will require businesses to adjust their strategies and utilize demographics effectively.
The Final Call
LinkedIn has always been generous when it comes to LinkedIn updates. We have mentioned all the needed LinkedIn updates.
