Adding an Instagram feed to a Shopify website is becoming a popular e-commerce trend. This constantly increasing popularity can be attributed to the spike in social media usage by brands, especially e-commerce.
Instagram is a powerful platform, and integrating Instagram content into your Shopify store can help you connect with your customers effectively. Adding an Instagram feed to Shopify makes it easy to increase social proof and skyrocket revenue by catching the attention of your viewers through authentic content.
What is Shopify Instagram Feed?
A Shopify Instagram feed is the integration of aggregated content from Instagram on a brand’s Shopify website. This integration is generally done with the help of an Embed Instagram or Shoppable Instagram tool like Tagshop.
Users can collect content like photos, reels, and stories from social media channels like Instagram and display this content directly on their e-commerce website’s landing pages. With tools like Tagshop, users can also turn this content shoppable, allowing customers to purchase products directly from the embedded gallery.
Let us understand how can you add an Instagram feed on Shopify!
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Hashtags
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Reels
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Mentions
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Handle
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Stories
Methods to Add Instagram Feed On Shopify
There are three ways in which you can add Instagram feed on Shopify, let’s get into details:
Method 1: Using Shopify Instagram Feed App by Tagshop
Shopify is one of the most popular e-commerce platforms that has been helping e-commerce businesses of all industries and sizes sell products seamlessly. With Shopify, businesses can manage their business more efficiently and explore some of the leading tools that can become total game-changers for businesses in their day-to-day work.
Tagshop is one such tool on Shopify that can build authentic businesses and seemingly improve their revenue.
1. Install Tagshop on Shopify
The first step is to Install the Tagshop app on your Shopify store. To find the app, search for ‘Tagshop’ or ‘Shoppable Instagram Feed’ on Shopify.
2. Select your Plan
After installing Tagshop, you will be redirected to the pricing page. Here, choose your preferred plan to continue. Tagshop provides a 14-day free trial for all plans. So don’t worry, and select a plan without any credit card.
Now, you can start collecting content to create an Instagram feed and add it to your Shopify website.
Why Content Collection?
Tagshop is a shoppable Instagram embedding tool that allows users to effortlessly aggregate posts from various social media platforms using hashtags, user handles, and reels. With Tagshop, you can curate a personalized feed of selected content, enhancing engagement and driving conversions on your e-commerce platform.
3. Collect Content
- Now, choose Instagram as your source network, and choose your preferred feed type to create a feed.
- For example, we have chosen Hashtag to pull content from Instagram to create a feed. Enter your brand’s hashtag (or any hashtag of your choice) in the field provided, and click on ‘Create Feed.’
Here’s the catch! After creating your feed, you can take your Instagram feed to a new level by turning it shoppable! So, in a way, embed Instagram feed on Shopify but make it Shoppable!
This strategy has helped international brands like IKEA to boost their conversion rate by 3X and grow their sales seamlessly.
4. Make your feed Shoppable
- Now, you will see a prompt to connect your Shopify store and import your product list. Upload your CSV File or Product Catalog.
- Now, you can add product tags to your collected content. Voila! Your Instagram feed is now shoppable.
5. Customize Your Feed
Your feed is now ready. Now, from ‘Apps & More’ can moderate your feed by enabling features like ‘Auto-Moderation’ to filter out unnecessary content or ‘Custom Post’ to upload a post manually into your Instagram feed.
6. Publish Your Gallery
- From the dashboard, go to ‘Website’ to personalize your feed by choosing a gallery theme and customizing it by adding CTA buttons, backgrounds, etc.
- Once done, don’t forget to click on ‘Save Changes’ and click on ‘Generate Code.’
- You will see two options: Manual Publishing and Auto Publishing. Choose the option that suits you and follow the steps provided.
 Your shoppable Instagram feed is now successfully published on your Shopify website. Now, let’s understand how to add Instagram feed on Shopify website without Shopify app. Utilizing Shopify’s flexible customization tools, you can effortlessly showcase your dynamic content and drive engagement directly from your website.
Method 2: Without Shopify App
1. Login To Your Account
The first step is to log in to your existing Tagshop account or create a new account by selecting your preferred plan. Tagshop offers a free trial of 14 days.
2. Collect Content
- For the next step, choose your preferred source network. Select Instagram and connect your account to Tagshop to start collecting content.
- Once you’ve done this, choose the source from which you want to collect content. Let’s choose ‘hashtag’ here.
You have collected content successfully. Now, let’s turn your gallery shoppable.
3. Sync Your Product Catalog
- Now, you will see a prompt to connect your Shopify store and import your product list. Upload your CSV File or Product Catalog.
- Your product catalog is now successfully added. You can now start adding product tags to your content.
4. Add Product Tags
- To add product tags, select the ‘Tag products’ button provided over the content. Search the product and click on ‘Save.’
- With Tagshop’s Hotspot feature, you can also add multiple product tags. Select ‘Tag Products’ button.Â
- From the pop-up, turn on ‘Enable Hotspot’ option and start tagging products. It’s that simple!
5. Customize Your Feed
- In the ‘Apps & More’ section on the sidebar, moderate your content gallery further with features like ‘Profanity Filter’ and ‘Auto-Moderation’ to filter out unnecessary content.
Voila! You have successfully collected content from your preferred platform and created a shoppable gallery! Wasn’t that easy? Now, let’s publish it on your Shopify store.
6. Publish Your Feed
- Go to ‘Website’ from the side dashboard. Personalize your gallery by choosing a theme style from ‘Themes,’ and add a banner and CTA buttons.
- Once you have made the changes, don’t forget to ‘Save Changes’ and click on ‘Generate Code’
- For the final step, select the gallery type.
Tagshop offers:
- Homepage & Landing Page
- Product Page Galleries
- Tag-Based Shoppable Gallery
- After selecting, choose ‘Shopify’ as your e-commerce platform. Follow the steps provided on the screen and your shoppable Instagram feed is published on your Shopify store.
Method 3: How To Embed An Instagram Feed Through Instagram
- To embed your Instagram feed through Instagram, log in to your Instagram Profile on a desktop or mobile browser.
- Now, open the post from the profile you want to embed into your website.Â
- From the top right corner, select the three dots or the ‘More Options’ dropdown.Â
- Click on ‘Embed’ from the list. A new pop-up will open.
- For the final step, copy the embed code and paste it into your website’s backend.
- Repeat this process to embed multiple posts into your website.
Why Add Instagram Feed On the Shopify Website?
- Attract Attention & build trust with authentic content:
Engaging your audience and instilling trust in your customers can be believed to be two of the major pain points of e-commerce businesses. By adding an Instagram feed on your Shopify website, businesses can showcase their social content like user-generated content, visual reviews, and elaborate product videos to attract customers’ attention and support businesses in building trust.Â
- Increase Site Engagement
By adding an Instagram feed on the Shopify website, businesses can seamlessly showcase social content and create a dynamic website interface for visitors. Improving the website’s visuals with engaging content can help brands increase customers’ dwell time and significantly reduce the bounce rate.Â
- Boost Conversion & Revenue
If you’re still wondering if you should add an Instagram feed on Shopify, know that it is also an incredible strategy to boost your brand’s revenue. By showcasing engaging social content on your website, businesses can help customers see your products in an authentic light. Â
- Improve Product Discovery
By embedding an Instagram feed on Shopify, brands can improve their product discovery by 3X. Providing users with quality content on important e-commerce landing pages can help them better understand their expectations and speed up the process of landing on products that are actually useful for customers, leading to successful purchases.Â
- Boost Confident Purchases
Instagram content, such as product demonstration videos, visual reviews, and engaging posts, can help brands convey their offerings effectively and instill trust and confidence in purchasing products. By embedding Instagram on Shopify, businesses can build trust with their audience and drive sales.
Install Tagshop For Free To Add Instagram Feed To Your Shopify Store
Conclusion
Your website is an essential element of your business, and it needs to be engaging, informational, and attractive so it enhances their visitors’ experiences and helps your brand to grow digitally.
Instagram posts on the Shopify website can unlock many benefits for your business and will help you improve your performance. So it would be best if you got started now and leveraged the best of Shopify’s Instagram feed.