If you’re anything like me, you must always be looking for ways to grow, build connections, and stay on top of trends, especially on LinkedIn. You might binge on LinkedIn for the latest articles, updates, or, as a marketer, you might want to level up your LinkedIn marketing game. To be honest, getting that perfect strategy for LinkedIn is not a one-time game, and you constantly need to look out for something fresh. With the platform evolving rapidly, staying updated on the latest LinkedIn features and benefits is no longer optional. If you are still using LinkedIn as you did in 2020, then my friend, you need to read this blog, as the world of LinkedIn has evolved like never before.
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Let us see how the top LinkedIn features in 2025 have changed from how the platform used to be:
Best LinkedIn Features & Benefits To know:
Here are some best features and benefits shown below.
1. AI-Powered Content Suggestions
LinkedIn content has been changing with the introduction of AI. These AI-powered features of LinkedIn prioritize personalized content and give content suggestions based on your LinkedIn profile. You need to optimize your LinkedIn profile well to get relevant content suggestions. The AI assistant will provide real-time, personalized recommendations, helping users improve their profile sections, posts, and even outreach messages. Here are certain things you need to do to favour this LinkedIn feature:
- Optimize your profile
- Engage more with your LinkedIn networks
- Share content that is relevant to your industry
- Leverage AI-powered tools
- Analyze the powerful LinkedIn metrics
2. Enhanced LinkedIn Newsletters
Rather than only connecting with your audience via posts, leverage the LinkedIn Newsletter feature in your LinkedIn content strategy. This powerful LinkedIn feature allows you to create and share a newsletter providing thoughtful industry insights, company updates, and showcase your thought leadership in it. In 2025, LinkedIn Newsletter is updated with new formatting tools, better analytics, and interactive features more powerful than ever. You can easily repurpose your blog posts, feature the latest updates, and other relevant content in your newsletter to build engagement and live interaction.
3. LinkedIn Collaborative Articles & Knowledge Sharing
LinkedIn collaborative articles allow multiple users to contribute to your content and insights, elevating your business image. With the help of AI, these collaborative articles produce more professional and high-quality results. In fact, this collaborative article creation process starts with AI that generates thought-provoking prompts, questions, or conversations that are current and trending. This LinkedIn feature is great for B2B marketers, recruiters, industry experts, and LinkedIn users to position their personal branding and business as a whole.
4. Improved Event Management & Promotion Tools
– New event visibility options
– Integration with third-party tools
– Embedding LinkedIn event updates on your website
5. Video Posts & Native Podcasting
Video content, such as podcasts, is exploding on LinkedIn, giving brands a major boost. In fact, the LinkedIn algorithm prefers video and audio content, making it a great way to boost brand interaction and draw viewers’ attention. Try to engage with your audience via live video content, making short videos using interactive polls, leveraging user-generated content, and optimizing your video content.
To enhance your brand promotion on LinkedIn, you can also embed LinkedIn video content on your website and other marketing touchpoints via the LinkedIn widget. Tools like Tagembed help in simplifying your embedding process using no-code solutions. This helps in cross-promoting your content, increasing the overall reach and engagement.
6. Profile-Level Call-To-Actions (CTAs)
Feature custom and trackable call to action (CTAs) via LinkedIn on your personal and company profiles to get maximum conversions. These customer call-to-actions can be tailored as per your audience and can give you real-time analytics. This LinkedIn feature update has made it easier for many marketers and brands to streamline the user journey, ensuring maximum conversions.
7. LinkedIn Feed Embedding for Real-Time Updates
Every other B2B brand, tech companies, and events now embed their LinkedIn content on their websites, emails, and other campaigns to create a greater impact. Using this LinkedIn feature not only gives users a great experience but also highlights your thought leadership across various online channels. Tools like Tagembed allow simple integration with most of the CMS platforms, have the LinkedIn API, and give in-depth insights into it.
Additionally, embedding a LinkedIn feed on your website offers LinkedIn SEO benefits by increasing the amount of time users spend on the website and providing real-time updates.
8. Advanced Analytics & Audience Insights
LinkedIn native analytics now offer deeper insights into the industry, giving metrics on content, audience, and company size, etc. This LinkedIn feature helps you better understand what content exactly matches the vibe of your audience and which format converts the best. Use the LinkedIn analytics dashboard to extract all this comprehensive data. Track your campaigns, best-performing posts, and gain relevant insights that help you create a greater impact.
Conclusion
You now understand the impactful LinkedIn features and how you can use them for your brand growth. It’s time you leverage these features to increase engagement on your brand page or establish your expertise in your niche. Understanding these features is also important to stay active in LinkedIn’s algorithm and hence expand your reach. Try tools like Tagbox today to maximize the benefits of these features by embedding LinkedIn posts on your website.
