Social Media Marketing Tools (Top 14 You Should Know in 2024)

In the rapidly evolving landscape of digital marketing, staying ahead requires leveraging the best social media marketing tools available. These tools not only streamline tasks but also enhance efficiency, enabling marketers to connect with their audience effectively. 

In this article, we delve into the 11 best social media marketing tools in 2024 that are reshaping the way businesses engage with their audience online. From analytics and scheduling to content creation and influencer management, these tools offer a comprehensive suite of features to optimize social media strategies and drive meaningful results. 

Let’s explore the cutting-edge tools empowering marketers to navigate the dynamic world of social media marketing with confidence and creativity.

What is Social Media Marketing?

Social media marketing refers to the strategic use of social media platforms to connect with the target audience. It is used to build brand awareness, drive website traffic, and, ultimately, increase sales and revenue. 

It involves creating and sharing content across various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. This helps brands in engaging with users and promote products or services.

Social media marketing encompasses a wide range of activities, including creating compelling content and running targeted advertising campaigns. These activities help brands analyze data to measure performance and optimize strategies. 

With the rise of social media usage worldwide, businesses of all sizes are increasingly recognizing the importance of incorporating social media marketing. 

1. Tagbox

Tagbox revolutionizes User-Generated Content (UGC) campaigns, empowering brands to amplify their presence across diverse marketing channels. Seamlessly integrating marketing fronts like websites and emails, it transforms digital screens into dynamic hubs of user engagement. By aggregating content from multiple social and review platforms, Tagbox ensures the curation of authentic and impactful UGC. 

Its advanced auto-moderation and customization features streamline content management, while comprehensive analytics enable data-driven optimization. Integrating social media moderation ensures that user-generated content (UGC) aligns with brand guidelines, helping maintain a positive and safe online environment. From websites to email campaigns, Tagbox facilitates the widespread dissemination of UGC, fostering brand awareness, user engagement, and conversion. 

Embrace Tagbox to unleash the full potential of user-generated content and elevate your brand’s digital footprint.

Stop, feature drop! Here’s what Tagbox can do for you:-

Don’t take our word for it, listen to the raving fans (we call them customers):-

Pricing that won’t make you cry (unlike those chopped onions at your last event):-

2. SocialPilot

SocialPilot is a comprehensive social media management suite trusted by over 13,500 marketers to streamline their presence across all major platforms. Its robust scheduling, publishing, and planning features allow users to effortlessly manage their social channels with AI-powered tools that optimize content creation and posting schedules.

By automating posts and providing detailed analytics, SocialPilot ensures that users can maximize engagement and reach. Customizable content fields, bulk scheduling, and seamless integrations, including Canva and UTM parameters, enable precise and efficient content management tailored to individual brand needs.

SocialPilot’s collaboration tools enhance team productivity, while advanced approval workflows ensure quality and consistency. With capabilities like content libraries, smart scheduling, and hashtag suggestions, SocialPilot simplifies social media management, driving brand growth and strategic success.

With user-centric design and round-the-clock support, SocialPilot empowers marketers to elevate their social media strategy and achieve tangible results.

3. HootSuite

Hootsuite is a social media management marketing platform, that empowers brands to cultivate and expand their online presence across multiple networks. Tailored solutions enable precise targeting and scheduling, maximizing engagement and reach. With regional autonomy and centralized control, teams execute localized campaigns while preserving brand integrity. 

Enhanced advertising capabilities drive campaign optimization and performance. Efficient post-routing and approval workflows streamline communication, ensuring consistency and compliance. Robust security measures safeguard against threats, while insightful monitoring and reporting provide actionable insights for strategy refinement. 

Hootsuite accelerates team onboarding and fosters skill development through professional services, delivering tangible business ROI and expedited results in the dynamic realm of social media.

4. Buffer

This social media marketing tool fosters brand growth through its user-centric ethos and intuitive marketing solutions. Simplifying the task of content curation across diverse channels, Buffer empowers users to craft compelling posts tailored for each platform. 

By automating publishing and providing insightful reports, Buffer optimizes efficiency and highlights the fruits of labor. Flexible permissions and approval workflows liberate teams from micromanagement constraints, fostering creativity and collaboration. 

With round-the-clock customer support and a robust help center, Buffer ensures users receive assistance tailored to their needs and preferences. Embrace Buffer to unlock the full potential of your content strategy and propel your brand towards success.

5. Agorapulse

Agorapulse redefines social media management for the agriculture industry, offering comprehensive solutions to navigate the complexities of online presence. Seamlessly managing content across major platforms, empowers brands to grow and thrive in the digital landscape. By facilitating team collaboration and providing actionable insights, Agorapulse enhances productivity and drives meaningful engagement. 

Its centralized inbox streamlines interaction tracking and response, ensuring efficient communication and customer satisfaction. With robust content planning tools and listening capabilities, brands can craft compelling narratives and stay attuned to industry conversations. 

Agorapulse simplifies reporting and ROI measurement, enabling businesses to make informed decisions and quantify the impact of their social media efforts. Embrace Agorapulse to cultivate a flourishing digital presence and reap the rewards of social media marketing in agriculture.

6. Statusbrew

Statusbrew is the perfect choice if you’re seeking a value-for-money social media management tool. It offers the same features as industry leaders but at a fair price. 

You can easily categorize conversations based on topics, sentiments, and UTMs. Running ad campaigns? You can automate moderation replies, block spam and more so you can focus on meaningful interactions.

Managing a large team or working with clients? Statusbrew simplifies collaboration. Within the platform, you can share content calendars, manage approvals, collect feedback, and route conversations to the right teams. It’s designed to streamline your workflow and keep everyone on the same page. 

7. SproutSocial

Sprout Social emerges as the catalyst for accelerated value realization, offering swift onboarding and intuitive usability for instant insights. Leveraging advanced AI and ML, it empowers businesses to make informed decisions and stay ahead of the competition with precision. 

Seamlessly integrating with existing tech stacks through global partnerships and network integrations, Sprout streamlines operations and enhances efficiency. With comprehensive analytics spanning major social platforms, customizable reports, and easy data sharing, teams can drive impactful strategies across the organization. 

Trusted partnerships and enterprise solutions ensure scalability and satisfaction, positioning Sprout as the indispensable tool for holistic social media management and business growth.

8. Coupler

Coupler.io streamlines analytics and reporting by consolidating data from various social media apps into user-friendly reports. Whether you’re working with YouTube, Facebook, LinkedIn, TikTok, or others, it allows you to gather and organize data effortlessly. You can automatically load the data into reporting tools like Looker Studio, Tableau, Power BI, or Google Sheets, giving you valuable insights through live dashboards and customized reports.

With a wide range of integrations, Coupler.io makes it easy to manage and transform your social media data. You can rename and reorder columns, filter metrics, and use formulas to highlight the most relevant information. Additionally, it enables you to blend data from different sources or combine multiple accounts from a single platform, streamlining your reporting process. Automatic updates keep your dashboards current without any manual effort.

Whether you’re analyzing Twitter ads data, Instagram insights, Facebook data, or other social media metrics, Coupler.io takes the hassle out of manual reporting. It saves time by eliminating the need for switching tabs or exporting data manually, allowing you to focus on what matters. With no coding required, you can easily build insightful, up-to-date reports and share them with your clients or team, helping you make better, data-driven decisions.

9. Tintup

Tintup is an ultimate ally in customer engagement and brand advocacy, leveraging AI to cultivate authentic user-generated content (UGC) and reviews. By fostering brand communities and harnessing zero-party data, it empowers brands to forge direct, emotional connections with consumers while securing valuable insights for hyper-personalization. 

With Tintup, brands effortlessly curate and repurpose UGC at scale, fueling engagement and driving conversions through tailored experiences. From dynamic segmentation to social commerce and influencer partnerships, Tintup offers a comprehensive suite of tools to mobilize meaningful activation and maintain a steady stream of social proof. 

With Tintup, brands can unlock the full potential of their audience, driving loyalty and growth through authentic engagement and community-building initiatives.

10. TweetDeck

TweetDeck stands as a robust social media dashboard, providing users with a comprehensive platform for managing and monitoring Twitter activity. With its intuitive interface and customizable columns, TweetDeck enables users to streamline their Twitter experience, organizing tweets, and more in a single view. 

From scheduling tweets to monitoring multiple accounts and hashtags simultaneously, TweetDeck empowers users to stay informed on Twitter without the hassle of switching between tabs. 

TweetDeck offers convenient accessibility, making it a valuable asset for brands looking to maximize their presence and impact on Twitter.

11. UpContent

UpContent is more than just a tool for businesses to manage their social media and marketing. It’s a curator that sifts through social media posts and articles, ensuring that you share high-quality content. 

With UpContent, you can effortlessly gather content from various social media channels in one convenient location. It seamlessly integrates with your existing marketing tools and can even automate the sharing of the content you discover.

This social media marketing tool also has a library of pictures you can use to make your posts eye-catching. 

12. Easypromos

EasyPromos emerges as the ultimate solution for lead generation, engagement, and customer loyalty enhancement. With a suite of versatile tools for giveaways, contests, games, and digital experiences, EasyPromos captivates and excites online communities while ensuring maximum security for client databases. 

Live support from professional specialists ensures seamless customer assistance, while over 40 dynamic apps cater to diverse marketing objectives across communication channels. Its intuitive design editor facilitates full customization, empowering users to align promotions with their corporate image effortlessly. 

EasyPromos integrates seamlessly with leading commercial and marketing tools, while comprehensive statistics enable in-depth analysis and insights. A self-service platform accessible to marketing professionals of all skill levels, EasyPromos is fully responsive and equipped with fraud control systems, ensuring optimal performance and security across platforms and networks.

13. Oktopost

Oktopost revolutionizes B2B social media management, enabling users to drive engagement, measure success, and directly tie social media efforts to revenue growth. By empowering employees with industry-relevant content, Oktopost positions them as thought leaders, amplifying brand reach and credibility. 

Its employee advocacy solution streamlines content sharing, fosters teamwork, and quantifies impact on business outcomes. Seamless integration with CRM, marketing automation, and business intelligence tools enhances the customer experience and unlocks the full potential of social media data.

Oktopost equips sales teams with the tools to forge meaningful connections on social media, ultimately driving business growth and success.

14. Zoho Social

Zoho Social empowers users with comprehensive social media management capabilities, offering unlimited post-scheduling, performance monitoring, and customizable reporting. By leveraging best-time predictions or creating personalized publishing schedules, users ensure maximum visibility and engagement with their audience. 

The intuitive publishing calendar provides a visual overview of the content pipeline, enabling strategic planning and seamless organization. With multiple listening columns, users can stay attuned to relevant conversations and respond in real time, fostering meaningful engagement. 

Robust analytics tools enable users to gain insights into audience demographics and behavior, facilitating data-driven decision-making. Moreover, Zoho Social’s Instagram features facilitate seamless content publishing and audience engagement on the platform. 

15. Circleboom

Circleboom Publish is a comprehensive social media management tool designed to streamline and enhance your social media presence. It allows users to create, schedule, and publish content across multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and Pinterest, all from a single, easy-to-use dashboard.

With Circleboom Publish, you can plan and schedule posts, ensuring consistent and timely engagement with your audience. The platform also offers content curation features, helping you discover and share trending articles, images, and videos that resonate with your followers.

The user-friendly interface makes it accessible for users of all experience levels. Circleboom Publish simplifies the complexities of social media management, enabling you to focus on creating engaging content and growing your online presence.

Whether you’re a small business owner, a marketer, or a social media manager, Circleboom Publish provides the tools you need to succeed. By consolidating multiple social media tasks into one platform, it saves you time and effort, allowing you to effectively manage your social media strategy.

16. Birdeye Social AI

Birdeye Social AI is a GenAI social media marketing tool for multi-location businesses to build, scale, and manage their social media presence across platforms. You can create platform-specific posts, optimize them with hashtags and images, and add shortened links – from a centralized editor. 

With comprehensive solutions for end-to-end social media marketing, Birdeye ensures businesses can build a custom presence for each location to boost visibility, attract leads, and engage local audiences. 

Birdeye Social AI allows you to grow individual accounts seamlessly with GenAI insights on trending topics, competitive intelligence, ideal posting times, and critical growth metrics. 

Managing multiple accounts has never been easier with bulk posting, location-wise views, custom engagement feeds, and a visualized social media content calendar. Simplify multi-account posting with personalized tokens, bulk upload from Excel sheets, and an extensive post library to reshare content across platforms easily. 

You can manage all social media conversations from a central inbox, never missing a message, improving customer experience. 

Birdeye Social AI streamlines collaboration across locations with automated approval workflows, role-based user controls, and a central command center. 

With powerful GenAI capabilities, Birdeye Social AI streamlines social media marketing and gives businesses a significant competitive advantage.

Parting Words!

Harnessing the power of the best social media marketing tools is paramount. These tools streamline tasks and enhance efficiency, enabling marketers to engage with their audience effectively. We explored some of the best social media marketing tools in 2024, each reshaping how businesses connect with their audience online.

From analytics to scheduling, content creation to influencer management, these tools offer a comprehensive suite of features to optimize social media strategies and achieve meaningful results. Brands can leverage these tools to amplify their presence, drive engagement, and boost conversions.

Among these tools, Tagbox emerges as a standout choice, revolutionizing user-generated content campaigns and maximizing brand visibility. With its seamless integration across marketing channels and robust analytics, Tagbox empowers brands to curate compelling content.

By embracing these cutting-edge social media marketing tools, businesses can navigate the dynamic digital landscape, driving success in their online endeavors.