12+ Breakthrough Strategies To Promote YouTube Channel

Mastering effective strategies to promote a YouTube channel is paramount for brands in today’s digital landscape. YouTube provides a vast audience ready to engage with diverse content, with more than 2.49 billion users globally. 

Understanding how to grow a YouTube channel strategically is essential to successfully navigating this competitive platform. Each step is pivotal in boosting brand visibility and subscriber engagement, from optimizing YouTube channels with relevant keywords to leveraging social media channels for cross-promotion. 

We’ll go into detail on each of these strategies in this blog on how to promote your YouTube channel and maximize your channel’s viewership. Let’s get started!

12+ Effective Strategies To Promote YouTube Channel 

After creating a YouTube channel for your brand and uploading your videos, you’ll need to learn some strategies to make that magic happen. Skills, dedicated effort, and a little luck are required to promote your YouTube channel. Here are some tried-and-tested strategies listed below that will set the tone of your channel for success. 

1. Optimizing The Brand’s YouTube Channel Profile 

When your YouTube channel is highly optimized, it will be much easier for your potential subscribers to find it. When it comes to channel optimization, there are three things you need to consider: 

• Cover art of channel- Design your channel cover art in a fascinating way that your subscribers watch your videos. The art size of the channel should be 2560×1440 pixels. 
• Icon of the channel- Don’t forget to add your business logo here and if you’re a personal brand, insert your clear picture. The size of the channel icon should be 800×800 pixels. 
• Description of the channel- Add relevant keywords inside your channel description that you want your YouTube channel to be associated with.

For example, in Tagembed’s YouTube channel description, they added searchable keywords such as “social media aggregator” or “website engagement”. So, it will help their videos appear when viewers search for these topics. 

2. Write Engaging Titles 

If you want to grow a YouTube channel, presentation is everything. To rise to the top of search engine result pages (SERP), writing strong YouTube titles can help you. Because when it comes to your video performances, titles are make-or-break. 

Without resorting to clickbait headlines, you need to craft engaging titles that can grab your audience’s attention. Audiences crave content that is engaging and entertaining and they want to know more about your video from the catchy title itself. 

Many have observed that the ideal YouTube video title length should be around 70 characters. For an engaging headline, tools like CoSchedule’s headline analyzer recommend 55 characters. 

3. Design Custom YouTube Thumbnails

One of the effective strategies to promote a YouTube channel is designing custom thumbnails. According to YouTube, over 90% of good-performing YouTube videos have custom thumbnails. When users on YouTube find your video, thumbnails are the first thing they notice. 

Design a unique, eye-grabbing thumbnail with YouTube business logo to catch the viewer’s attention that will compel them to click on your content. Apart from being eye-catching, your thumbnail also needs to deliver your content’s promise. Otherwise, your videos aren’t being watched by your viewers. 

The outstanding YouTube thumbnails generally involve a combination of the following things: 

• Bright colors
• High-quality pictures
• Photos (generally a human face)
• Bold text within 6 words

4. Promote YouTube Video On Different Social Media Platforms 

You’re losing out on a potentially large audience if you don’t post your YouTube videos on social media platforms. You need to post videos on other social media platforms such as Facebook, X, Instagram, LinkedIn, etc. These platforms may draw your followers to find you. 

If you have a strong Facebook following, your followers are waiting to become your loyal YouTube audience if you introduce it in the right way. Set your videos to public view on Facebook to let others share them on their websites. 

You can also tease your established audience on other social media platforms with hints that something is coming up on your YouTube channel. This will excite them and make them steer to your YouTube channel. 

5. Create YouTube Shorts 

YouTube Shorts has massively grown to become a popular platform with billions of users despite its recent inception. Seeing YouTube Shorts’ popularity, it has over 2 billion monthly logged-in users which only launched in 2020 which is no small feat. 

People are much more likely to watch shorts in full since they are bite-sized. To convert more people into subscribers, you can make engaging short videos. YouTube Shorts format option is available for less than or up to 60-second videos. 

There is a great way to quickly get tons of views if you’re just getting started with YouTube Shorts. You can embed YouTube shorts on your website and convert your site visitors into subscribers with the help of Tagbox’s YouTube widget. 

6. Run Viral YouTube Giveaway 

To attract new subscribers and to promote the YouTube channel, running a YouTube giveaway is an effective strategy. Host a giveaway or YouTube contest to encourage people to subscribe to your channel and engage. Every YouTube user loves winning things for free. 

When you run a YouTube giveaway, apart from increasing subscribers it skyrockets your user engagement and helps you collect user-generated content. This collected UGC can be used to serve as social proof for your brand. 

Have people subscribe to your YouTube channel, like your video, and leave a comment to enter into your contest. Provide them with gifts that are related to your brand or connected to your topic. 

7. Collaborate With The Right Creators And Brands

One of the best strategies to promote your YouTube channel is by collaborating with the right creators. To get more exposure, YouTube content creators are eager to cross-promote each other’s channels. Every collaboration with creators will provide your channel exposure to a new audience. Those new viewers will more likely subscribe to your channel since they trust the creator you are collaborating with. 

You need to find a YouTube creator whose audience shares a similar passion with your brand for a successful collaboration. You can create videos together or link to each other’s videos. By promoting each other’s videos across your social media platforms, you can take this collaboration beyond YouTube. 

8. Cross-promote Your Videos On YouTube 

Make a point to cross-promote your videos to squeeze more out of your older content on YouTube. There are chances that you are covering the same topics on YouTube that overlap with each other. 

Take advantage of the cards feature of YouTube. The card feature enables you to promote videos across different videos on your channel on YouTube. This feature posts a small icon at the top right corner of your video that links it to another video on your channel. How long you want the card to appear, you can set the duration for it. 

Including end-screen is another way to cross-promote your videos. The end screen is like clickable ads for other videos to appear in the final 10 seconds of your YouTube videos. The end screen encourages your viewers to explore more videos and subscribe to your channel. By using these features effectively, you can maximize your channel’s viewership and keep your audience engaged with your content longer.

9. Utilize YouTube Analytics 

For user engagement, YouTube analytics lets you monitor your videos. The number of views, watch time, and number of subscribers are some metrics that are included in the analytics tool. 

YouTube analytics also gives you detailed information about location, audience demography, and engagement. Utilize YouTube analytics to monitor the days and times your audience interacts with your brand content the most. 

YouTube analytics also tracks the amount of money you’re generating from ads if you’re a part of the YouTube partner program. YouTube Analytics uses a similar technology that is used by Google Analytics. 

10. Perfect Your YouTube Video SEO 

When it comes to optimization, remember that YouTube is owned by Google. Around 70% of YouTube videos appear in the top 100 search results of Google. YouTube is a search engine of its own and it means search engine optimization (SEO) is key. If you perfect your video SEO, your brand’s video will appear in Google search results giving you more exposure and potential subscribers. 

You need to incorporate your target keywords into video titles, descriptions, and in your channel description too. To determine where a video ranks in its search results, YouTube uses engagement metrics such as likes, comments, and views. To provide YouTube with more context about your content, you can also add tags to your brand videos. 

11. Create Mini-video Teasers And Share On TikTok & Instagram 

You want to tease your audience when promoting your YouTube videos. To achieve this, creating mini-video teasers is an amazing way. By using just the audio from your episode and pairing it with a still image, you can create them. With a call-to-action to head to your YouTube channel, you can post these on your social media platforms. 

To give your viewers easier access, you can also link your YouTube account to TikTok seeing the growing popularity of this platform. Some brands put 15-second videos and add a call-to-action to see the full video on YouTube. This strategy can also help in getting views on TikTok by sparking curiosity and driving users to engage with your content on multiple platforms.

If you already have a strong fan base on Instagram then it is the perfect platform for you. To get those followers excited to watch your YouTube videos, try sharing a “behind-the-scenes” clip of your brand on Instagram. Add a CTA to view to full video on your YouTube channel. 

12. Translate Your YouTube Videos 

From more than 100 countries, billions of people across the globe watch YouTube. It’s essential to make it accessible to a global audience to grow your audience. To do this, translating your brand’s YouTube video content is one of the most effective ways. 

To add subtitles to your video, YouTube provides a range of methods. This will include using YouTube’s machine-generated auto translations, your own from an external tool, and community contributions. To make your content more accessible to non-native speakers, and hard-of-hearing, adding subtitles is another great way. This will increase the chances of your YouTube channel getting more global subscribers. 

Bonus Tip- Embed YouTube Videos On the Website Or Blog 

One of the best places to promote your YouTube channel is beyond YouTube itself. Video content lowers the bounce rate and increases conversion rates on the website. 

If you have a brand website or blog, embed YouTube channel videos in your product page or the blog’s content. By doing this, you can direct your readers to watch full videos on your brand’s YouTube channel. 

This is an excellent way to amplify the reach of your content and gain subscribers to your channel. If your video is embedded in a blog or an article, it will rank higher in search engine results. 

Final Verdict! 

By following the above mentioned simple yet effective strategies, you’ll learn to promote your YouTube channel like a pro. Growing your YouTube channel doesn’t have to be a financial liability. There are many methods to extend your audience reach, find a niche, and promote content without spending a large budget. Remember, getting the word out about your YouTube channel is almost equally important as the quality of the video content itself. Get more views and more subscribers, and enjoy the result of your hard work!