TikTok Marketing: Strategies to Grow Your Brand Reach in 2024

Welcome back to yet another blog in the world of social media. This time, we will talk about the leader that got us hooked on the concept of quirky short videos; yes, you guessed it right, TikTok.

Not only did 2 billion people downloaded the app since its launch in 2016, but they also spend 52 minutes a day on TikTok. Well, if this wasn’t enough, around 67% of marketers increased their TikTok Marketing budget in 2021. Wait; there’s more:

1. 56% of TikTokers feel closer to a brand.
2. As opposed to 2.4% on Instagram, the average engagement rate for a sponsored TikTok post is 4.5%.
3. Engagement rates for TikTok influencer marketing efforts are typically 17.96%.

With so many users using TikTok globally, it was inevitable that savvy marketers found their way into this social network and sucked out its marketing potential. 

To avoid any FOMO, let’s learn about TikTok Marketing and how this mind-blowing platform changed marketers’ perspectives.

What is TikTok Marketing; Fundamentals You Must Know!

TikTok marketing refers to using the TikTok social media platform to promote a brand, product, or service. TikTok is a video-sharing app that allows users to create and share short, engaging videos that are usually 15 to 60 seconds long. TikTok has become a popular platform for marketing due to its large and engaged user base, particularly among younger demographics.

TikTok Marketing is the practice of using this platform to advertise your brand, products, and services. It can include many strategies like influencer marketing, reposting on TikTok, and creating organic content. Brands benefit from TikTok marketing by raising brand awareness and the fact that content goes viral faster. 

TikTok has become a booming hub for businesses to reach their audience through creative and engaging marketing strategies. TikTok marketing uses the app’s unique features, like short-form videos and audio tracks, to showcase your brand, product, or service to its massive audience. 

With the app’s sophisticated algorithm, brands can: 

• Tap into the robust analytics 
• Take advantage of its targeting capabilities to connect with the right audience 
• Maximize ROI with endless possibilities for growth and engagement 
• Create viral content that helps build a large and loyal following
• Increase conversions and drive brand success. 
• Embed TikTok videos on the website to increase the reach of their TikTok account.

TikTok Marketing Strategy: The Pathway To Brand Success

A well-crafted TikTok marketing strategy can help you achieve your goals and capture the attention of millions of active users with organic content creation that goes viral with a click. 

So, to begin with, there is no surefire way to guarantee success, but there are some legitimate questions you need to focus on to create a fire TikTok Marketing Strategy. Here they are! 

1. Do you know the platform well?

If you approach TikTok similarly to what you do on other social networks, it might create a problem. This is why understanding TikTok properly should be your way, as it has different trends, features, and user conduct.

• Examine the TikTok app’s tools and note the hottest filters, effects, and music. 
• Branded Hashtag campaigns & challenges; TikTok’s take on user-generated content, look out for them
• They typically involve a song, dancing motion, or task users are pushed to imitate. 
• Study the TikTok algorithm as well. Knowing how TikTok ranks and presents videos in the For You tab might influence your content, hashtag, and interaction strategy.

2. Do you know your audience?

Find out who might be interested in your brand by researching the TikTok demographics before you start producing content.

• Since TikTok is banned in India, people use it through proxy websites, so you might want to think twice before targeting your Indian audience. 
• Look out for what overlaps on TikTok by researching your audience and how they behave on other networks. There might be some similarities, overlaps, and differences. 
• Find out what content your potential audience is interested in once you’ve identified them.
• Come up with a catchy and unique username for your TikTok profile is good practice and you can use a TikTok username generator tool such as GetLikes that creates usernames that are a big hit with your audience.

3. Do you have a clear understanding of your TikTok Marketing goals?

Although you can make TikToks just for enjoyment, it’s preferable to have objectives in mind that can be connected to your entire business goals.

• Whether you want to engage more customers, expand your audience, boost brand recognition, or push product awareness, it’s crucial to justify your efforts with a rationale. 
• Set goals as per your requirements, and frame them accordingly. Your goals must follow the SMART (Specific, Measurable, Attainable, Relevant, and Timely) approach.
• Use the TikTok Analytics feature to measure your goals. 

4. Have you given thought to your competition?

If your competitors are on TikTok, you might miss out on some action. And if not, you might have some competitive advantage with TikTok Marketing. 

• Find at least three to five similar companies or organizations and check out what they do on the app. 
• Use the SWOT framework to determine each rival’s advantages, opportunities, and dangers.
• Also, watch out for TikTok stars, industry experts, and influencers because it is a creator-led platform. 

5. How much is too much while posting? 

It is essential to ensure that you post consistently and at specific timing to not only embark upon greater reach but also engage users when they are more likely to convert. 

• Best TikTok Campaigns use a calendar to post content on particular days. Creating a consistent posting schedule is crucial for building a loyal following.
• Consider where your target audience is and post according to their timing; check when they are most active and post at that time. 
• Ensure consistency; you want to be enough but don’t bombard or overwhelm your audience with too many daily posts. Quality over quantity should be your motto. 

6. Have you analyzed the progress of your TikTok Marketing Campaign?

Now it’s time to determine which metrics to measure for maximum benefit. You can also use analytics to understand how to alter your next TikTok Marketing campaign. 

• If you wish to see how your audience reacts to your content, watch out for likes, comments, and views. 
• If you need to go for better reach, you might want to see the accounts your posts are reaching. 
• You can get a full-blown TikTok report to analyze each and every aspect of your content. 

Benefits Of TikTok Marketing You Should Know About 

What began as a straightforward lip-syncing app has evolved into one of the most well-liked marketing tools for brand owners. It serves as a highly sought-after application for marketing, making it challenging to ignore.

Here are a few unexpected benefits of TikTok that you should be aware of if you want to use the platform to sell your business.

1. 37% of users find new content, increasing your awareness.  

It’s no doubt that TikTok offers massive exposure for brands looking to get in the front row because of its vast number of users worldwide.

With such massive exposure, TikTok marketing can give your brand the awareness it deserves. 

2. Posts have a 17.6% engagement rate, making your content more “seen.”

This means users are likelier to like, comment, or share content on TikTok than on other social media platforms. 

They spend so much time scrolling through that one or two are likely to get shared among their peers, giving your content more opportunities to be seen by potential customers. 

3. 66% of marketers go for TikTok influencer marketing.

TikTok is home to a growing community of influencers who can help you reach a wider audience and promote your brand to their followers. 

Influencers know their audience and create content that relates to them on a deeper level, TikTok influencer marketing is the best way to achieve your goals. 

4. GenZ & millennials dig users’ content over branded content. 

TikTok’s unique features, such as the ability to add music and filters, encourage users to get creative with their content. 

This focus on authenticity and creativity has made TikTok a favorite platform for Gen Z and millennial audiences, as they love user-generated or influencer-generated content rather than sponsored promotional content. 

Are you confused between UGC & IGC? See the difference here! 

5. 50% of TikTok users find new products, giving you more discoverability.

TikTok’s For You page algorithm has been praised for its ability to surface content users are likely to enjoy, regardless of how many followers an account has. This means that even small businesses have the potential to reach a large audience on TikTok.

Users look for new and upcoming products on TikTok, so if you have something of value to offer, you are more likely to convert users directly from TikTok. 

6. 86% TikTokers share content, making your content go viral faster. 

TikTok’s unique format encourages short, visually-engaging videos, making it a breeding ground for viral content. Due to TikTok’s algorithm, the company places a greater emphasis on content discovery than on showing you something created by your friends. 

The For You page tries to assist users in finding new information, but there is a separate feed where you may see updates from people you follow.

This indicates that TikTok offers brands a special chance to reach a larger audience than on other platforms. Gain more TikTok followers, boost your chances of generating a transaction, and get found by individuals looking for your content.

7. With a $10 impression rate (CPM), sponsored content is fairly cheaper.

TikTok offers a range of advertising options, including in-feed ads, sponsored hashtag challenges, and brand takeovers. These options are generally more cost-effective than other social media platforms and yield more returns after less investment. 

And if you have users’ content, as mentioned before, you can add UGC to your social ads. With UGC Ads, you get a better engagement rate with little to no investment. 

6 TikTok Marketing Ideas As An Extended Help!

TikTok marketing ideas, you can create engaging content that resonates with TikTok’s young and active audience and build brand awareness and loyalty among a demographic that is increasingly challenging to reach through traditional advertising methods.

1. Existing Trends To The Rescue

TikTok algorithm prioritizes content based on viewership and popularity. 

Marketing teams should therefore use popular hashtags and memes to provide relevant content that appeals to their target audience.

TikTok requires your team to be active in order to stay up with the most recent trends, in contrast to advertising setup on other social media platforms.

Users on this site look for material under popular hashtags that help spread the word about your brand to new customers.

Your creativity can be expanded by making use of current trends, and you can use content that you already know is popular with viewers.

Using the TikTok Duet challenge and the hashtag #KraftMacMeSkip, Kraft could interact with their audience and draw in over 6 million users.

2. Strike a Balance Between Promotion And Entertainment

TikTok allows you to educate and amuse your target audience, but you also need to market your business. Viewers will skip a video if it looks to be primarily commercial.

When you start making videos, it’s crucial to enlighten and entertain viewers to interest them.

Add promotional content if you’ve gained a following, such as product tutorials, product interactions, or special deals. You may strengthen a relationship with potential customers by balancing entertainment and advertising.

3. Boost brand awareness by leveraging collaborations.

Conquering the TikTok world has a learning curve, just like any new marketing endeavor.

Don’t hesitate to tap into others’ knowledge to maximize your advertising approach’s effectiveness. Businesses may identify pros who produce relevant content online via TikTok’s Creator Marketplace.

A brand can locate someone with the skills necessary to assist in producing pertinent videos, entertain viewers, and provide a distinctive point of view by utilizing people from various backgrounds.

Leveraging skilled content producers can assist your team in elevating your brand.

4. Achieve Full-Screen Focus for TikTokers

Users of TikTok like viewing material in portrait orientation.

Your marketing team should consider using a 9:16 video format to create the most engaging video for your audience. Using this style, you can ensure that your message fills the entire screen and follow the platform’s best practices for showcasing your business.

When creating material that best promotes your product, it’s crucial to consider this desired style.

5. Connect Through Call To Action Ideas

By including a Call to Action (CTA) in the advertisement, you may engage the viewer and provide them with a straightforward course of action after watching your video.

The Ad Manager on TikTok has options for clickable CTAs. Depending on your brand’s objectives, customers can click to shop for bargains, view offers, learn more, and find a location. Clickable buttons can increase website traffic and link your goods to the audience.

Additionally, the viewer will have a more engaging experience as a result of being able to explore your brand’s offerings beyond the scope of a brief video. A call to action is a requirement of effective marketing and can boost conversions.

For instance, the Starbucks New Year’s marketing for #GoodVibeMessenger made it obvious what the viewer should do next.

The brand will be able to deliver future promotional content to the customer who interacts with this offer by connecting through this marketing technique.

6. Be a witty person

Having fun and connecting via humor is the best method to interact with TikTok members. On this site, users are seeking entertainment. Finding your specialty and learning how to produce content that promotes your brand takes time.

Your goods will stand out if you develop animated videos that are enjoyable. Have pleasure in developing content instead of concentrating on views, and the audience will follow. 

Examine how other marketing campaigns stand out as part of your investigation. People want to view humorous and upbeat stuff.

Until Next Time,

Maintain your immersion in TikTok culture and learn to incorporate your brand into spaces that will generate more impressions.

Use the metrics TikTok provides to assess how your material is received and be adaptable to new trends.

Your business can become more visible and grow through innovative marketing and responsive techniques.