Twitter continues to evolve with innovative features and improvements throughout 2024-25. Want to know what’s been going on the platform? You have landed on the right page. In this blog, we are going to cover the Twitter updates from the last two years. Take a look.
Latest Twitter 2025 Updates
Twitter Updates (August 2025)
August 2025 concluded without any notable Twitter updates. The developmental team seems to have focused more on the internal infrastructure and backend development during this period. Users did not face any major changes or new functionality rollouts. We anticipate more substantial updates returning in September 2025.
Twitter Updates (July 2025)
In July 2025, Twitter launched its AI Notes Writer, designed to streamline the creation of Community Notes for users worldwide. Additionally, the platform began testing “Imagine” text-to-video generation projects, which are currently available exclusively to Premium subscribers. The feature represents Twitter’s ambitious expansion into AI-powered content creation. However, the broader availability of this feature remains uncertain.
How does this help your brand? The AI Notes Writer can help your brand create more accurate and helpful community contributions. This helps the users to build trust and authority.
Source : Twitter
Twitter Updates (June 2025)
June passed quietly without any feature launches or significant platform modifications.
Users experienced stable platform performance without disruptions from new feature implementations.
How does this help your brand?
Twitter Updates (May 2025)
Source: Social Media Today
Twitter’s Thumbs Up Feature
In May 2025, Twitter rolled out a thumbs-up feature with a downvote for posts, options, and replies. This is reportedly another engagement shake-up that creators and users must examine closely. Key changes in the feature:
- Heart is replaced by a thumbs up.
- The downvote button was tested to improve the ranking of the content on the platform.
- Engagement buttons resituated along the post’s lower edge.
Twitter’s Community Notes Reaches a Big Milestone
Twitter’s Community Notes reaches 1 million contributors around the world. The system also received an algorithm improvement to prevent manipulation, which treats multiple votes from different users more effectively.
How does this help your brand? With improved Community Notes, your brand can build greater trust by ensuring accurate information sharing.
Source : Twitter
Twitter Updates (April 2025)
No major updates were seen in April 2025.
Twitter Updates (March 2025)
Twitter added Video responses to the platform
Twitter introduces video response capabilities. Twitter now allows iOS users to “react with video” to a post (text, image, or video).
How does this help your brand? Video responses open up new opportunities for engagement.
Source : Twitter
Twitter is leaning more into Community.
In March 2025, the Community feature received substantial improvements. In this latest update, the community’s timeline tabs are now available on iOS. Users can now see and sort content by :
-Trending
-New
-Popularity and more.
How does this help your brand? Enhanced community features allow your brand to build more targeted and engaged audiences around specific topics and interests.
Source : Twitter
Twitter Updates (February 2025)
February proved relatively uneventful for major platform developments and new feature introductions across Twitter. The month focused primarily on maintaining platform stability, addressing minor bugs, and optimizing existing systems.
Twitter Updates (January 2025)
Twitter launched the Video Tab
January 2025 marked a landmark in Twitter updates. The platform rolled out its highly anticipated video tab feature in the U.S. The Video Tab provides a seamless way for users to watch videos on the platform. This can be an excellent update for Twitter marketing.
How does this help your brand? The dedicated video tab significantly increases discoverability for video content. Brands investing in video marketing can now reach a wider audience.
Source : Twitter
We have completed the major Twitter Updates for 2025. Let us look back at what significant changes Twitter offered in 2024.
Overall :
The year 2025 marked Twitter’s ambitious leap into AI-powered content creation with the introduction of features like AI Notes Writer and Imagine Text to video generation. The platform focused heavily on community building, engagement improvements, and more.
Latest Twitter 2024 Updates
Twitter Updates (December 2024)
Twitter Launched Labels For Parody and Fan Accounts
Twitter introduced identification labels to distinguish parody or fan accounts from the original ones. This verification system immediately helps users determine whether they are interacting with official content or a satirical interpretation. These labels prominently appear on the account profiles and aim to make Twitter a valid source of information.
How does this help your brand? Clear labeling protects your brand identity from confusion with parody accounts. Users can easily identify your official presence, which reduces the risk of customers interacting with a false account.
Twitter Adds New Engagement Data
The Twitter analytics tab now displays the number of followers and non-followers who are engaging with the content. The creators can now see detailed breakdowns of who interacts with their tweets, providing valuable insights for audience development strategies. This data helps users understand their reach beyond their immediate follower base and identify content that resonates with broader audiences. The feature helps refine content strategies for maximum engagement.
How does this help your brand? Enhanced analytics provide deeper insights into content performance and audience behaviour.
Source : Twitter
Twitter Updates (November 2024)
Twitter launched its first official merchandise store, which offers branded apparel, including t-shirts and hats, for platform enthusiasts. This represents the company’s expansion into physical and brand merchandise beyond digital services.
How does this help your brand: Twitter’s move into merchandise demonstrates the platform’s commitment to building its brand and fostering community engagement.
Source : Twitter
Twitter Updates (October 2024)
Twitter Gave Access To the Analytics Tool “Radar” for Premium users.
More users gain access to Radar. This feature allows users to monitor conversation volume over time and identify emerging topics within their niches. The tool helps businesses and content creators understand market discussions and adjust their strategies accordingly. Radar represents X’s push toward becoming a more comprehensive social media intelligence platform.
How does this help your brand? Radar provides competitive intelligence and trend forecasting capabilities. Monitor industry conversations, identify emerging topics before competitors, and create timely, relevant content that positions your brand as a thought leader in trending discussions.
Source : Twitter
Twitter Updates (September 2024)
Direct Message Feature Decoupling Plans
The platform explored the separation of its direct messaging functionality from the main social media experience. Users could access Twitter’s messaging features without maintaining active social media profiles. This strategy mirrors the approaches of other tech companies in unbundling services to increase user retention. Implementation timeline and specific functionality details remain undisclosed by the platform.
How does this help your brand? Standalone messaging could open a new channel for customer service. Your brand might reach customers who prefer private messaging over public social media engagement, expanding your customer communication options.
Source : Twitter
iOS Direct Message Editing Capability
In September 2024, Twitter allowed iOS users to edit direct messages after sending, which will help to avoid common typing errors and miscommunications. Android users still lack this functionality.
How does this help your brand? Messaging editing reduces customer service friction and miscommunications, enhancing overall customer experience.
Twitter Updates (August 2024)
August passed out without any significant changes in the platform. The quiet period likely involved backend infrastructure improvements and preparation for future feature launches.
Twitter Updates (July 2024)
Community Note Request System
Twitter developed a community notes request feature that allows users to flag potentially misleading posts for fact-checking review. This crowdsourced approach to content moderation helps users to initiate verification for questionable claims. The system relies on community participation and may improve overall information quality on the platform. Effectiveness depends on user engagement and the expertise levels of the reviewers.
How does this help your brand? The community notes system promotes the sharing of factual and accurate content.
Source: Twitter Community Notes
Link Restrictions in Replies Testing
The platform began testing restrictions on link sharing within post replies to combat the distribution of spam and malicious content. This experimental feature aims to improve conversation quality by reducing promotional interference in discussions.
Users expressed mixed reactions, with some appreciating cleaner conversations while others criticized reduced sharing capabilities. Implementation scope and permanence remain under evaluation.
How does this help your brand? Reduced spam in replies creates cleaner conversation environments around your content.
Source : Twitter
Reply Sorting Feature Enhancements
Twitter continues developing its reply sorting functionality to highlight relevant responses within post threads. The tool aims to surface valuable contributions while reducing visibility of spam or low-quality replies. Enhanced sorting algorithms take into account engagement metrics, user reputation, and content quality factors.
How does this help your brand? Better reply sorting makes sure that quality responses to your posts gain more visibility.
Source: Mashable
Auto Advanced Mode for Videos
The platform tested Auto Advanced Mode to prevent automatic video playback progression. This gives the users more control over viewing experiences. This feature addresses complaints about the unwanted video advertisements during content consumption. Users can now pause between videos without automatic transitions to unrelated content. The change reflects growing preference for intentional rather than passive content consumption.
How does this help your brand? Users having more control over video consumption means your video content competes on its quality rather than automatic play.
Source : Twitter
Premium Free Trial Availability
Twitter is offering a free Premium trial to attract more paying users and demonstrate its growing subscriber base. The trial period allows users to experience enhanced functionality before committing to a monthly subscription. This Twitter marketing strategy is aimed at changing the free users into paid subscribers.
How does this help your brand? More Premium subscribers mean access to enhanced features for content creation and analytics.
Twitter Updates (June 2024)
Ads Academy Training Program
Twitter launched comprehensive advertising training through its new Ads Academy platform, designed for marketers seeking practical campaign management skills. The educational resource covers targeting strategies, creative best practices, and performance optimization techniques. This initiative supports advertiser success while potentially increasing platform advertising revenue through improved campaign effectiveness. Training quality and user adoption rates determine program expansion.
How does this help your brand? Free access to professional advertising training helps your marketing team improve campaign performance.
Source : Twitter
Twitter Updates (May 2024)
Private Like Implementation
The platform made all users’ likes private, which removes the public visibility of liked content from user profiles. This privacy enhancement addresses concerns about judgment and professional implications of public like history. Users can now engage with content more freely without worrying about the publication of their interests. The changes represent Twitter’s response to growing privacy demands from its user base.
How does this help your brand? Private liking may increase engagement on the platform as users feel more comfortable liking content without public judgment.
Twitter Updates (April 2024)
AI-enhanced Explore Page Design
Twitter updates its Explore page with AI-generated topic summaries created by the platform’s chatbot technology. This redesign aims to provide users with improved content discovery and a deeper understanding of trending topics through automated analysis. The AI summarization helps users quickly grasp complex discussions and emerging trends without having to read through multiple posts. The accuracy and bias of content in AI summaries remain areas for ongoing evaluation.
How does this help your brand?
Source: Twitter Daily News
Twitter Increases Its Group Chat Limit
The platform increased the group chat limit from 250 to 256 participants, which accommodates more community discussion. This enhancement supports business marketing users, community managers, and large interest groups requiring extensive group messaging.
How does this help your brand? Larger group chat limits enable bigger community-building efforts.
Source : Twitter
Twitter Updates (March 2024)
Premium Article Creation Feature
Premium Twitter subscribers can now avail access to native article creation tools directly within their profiles. This helps to expand content format options beyond traditional posts. This feature positions Twitter to compete with blogging platforms and newsletter services while keeping the users on the platform. Long-form content creation capabilities may attract writers and thought leaders seeking integrated publishing solutions.
How does this help your brand? Native article creation allows for deeper content marketing directly on Twitter.
Twitter Updates (February 2024)
Video Quality Control Options
Twitter introduced manual video playback quality selection, which allows users to choose resolution based on their internet connection and data preferences. This feature improves the user experience across different network conditions while providing more control over data consumption.
How does this help your brand? Better video quality control ensures your video content reaches an audience regardless of their conventional quality standards.
Twitter Is Testing In Feed Bookmarks
The polatform began testing feed bookmark alerts to remind users about saved content they have not visited. This feature addresses the common issue of saving content but forgetting to return to it later.
How does this help your brand? Bookmark reminders can drive return traffic to your saved content.
Source : Twitter
Creator Video Sponsorship Opportunities
Twitter introduced advertising capabilities to sponsor creator video content through curated content partnerships. This monetization option provides new revenue streams for content creators while also offering advertisers access to an engaged audience through trusted creator relationships.
How does this help your brand? Sponsored creator partnerships offer authentic marketing opportunities.
Community Topic Tags Introduction
Users gained the ability to sort post replies by trending recent and liked categories for improved conversation navigation. This organizational tool helps users find relevant responses more effectively while reducing the time spent on irrelevant comments.
How does this help your brand? Organized reply sorting makes it easier for customers to find relevant information in discussions about your brand.
Source : Twitter
Twitter Updates (January 2024)
Link Preview Headlines Return
Twitter restored headline on link previews after a period of text-only link sharing, which improved content context and user experience. This reversal addressed user complaints about reduced information availability when deciding whether to click shared links.
How does this help your brand? Restored headlines make your shared content more attractive and informative.
Source: 9to5 Google
Premium User Job Posting Feature
Premium subscribers gained access to job posting capabilities directly from their personal profiles. This expands Twitter’s presence in the professional networking and recruitment market. This feature will now help Twitter compete with established professional platforms.
How does this help your brand? Direct job posting capabilities can enhance recruitment marketing and employer branding efforts.
Source : Twitter
Android Audio/Video Calling Rollout
Twitter expanded its audio and video calling feature to Android devices. This matched functionality was previously available on other platforms. This communication enhancement positions X as a more comprehensive social platform competing with dedicated messaging applications.
How does this help your brand? Voice and video calling features enable more personalized customer service and relationship-building.
Source: Twitter
The Final Word
Twitter is evolving every day. The platform’s expansion into multiple domains, like a job-searching portal and an e-commerce launch, shows its flexibility to adapt. Therefore, staying ahead of the marketing curve requires you to be aware of all the changes the platform has made.
