With 326 million people using Twitter every month, it has been an important and very essential part of the marketing strategies of brands these days.
The marketing world is a really dynamic one where marketers constantly fight to ace out each other and get the “bigger piece of the pie”. Twitter marketing is a huge piece of that pie we are talking about.
With constantly updating features and algorithms, Twitter marketing has become more dynamic than ever. Marketers are trying their own innovative ways to get the most out of it but not everyone succeeds. It’s very important to have a correct and strategic viewpoint about how you wish to direct your Twitter marketing efforts.
So, let’s get to it.
Your content is what represents your brand on Twitter. You need to create magic within those restricted 280-character limit. Statistics show that those brands which use humor as a major element of their Twitter content get re-tweeted the most. Users love engaging with them.
In fact, brands which incorporate user-generated content as a major part of their marketing strategy grabs the maximum engagement, not just on Twitter, but also with the brand in real-life. This helps to spread the overall word of mouth marketing for your brand.
In the lure of creating interesting content, you may also engage your followers in different Twitter contest and discussion. It helps to stir a new buzz about your branding. If done successfully, your brand might make a place in the top trending charts of Twitter.
Whenever you invest your efforts into any marketing strategy, you need to make sure first that your backbone, i.e., your content requirement is fulfilled in advanced. This helps to prevent you from the last minute haphazardness. So is the case with Twitter marketing.
Many brands enthusiastically start their Twitter marketing campaign without giving much thought into it. Just create an account and start tweeting. But the initial zeal doesn’t last much longer which results in brands finally giving up on Twitter marketing.
The right approach is to develop a strong backbone for your marketing campaign by creating a Tweet Bank in advance. You may also use third-party apps, one like TweetDeck to save, publish, and schedule your tweets in advance. It takes off a lot of load off your shoulders and makes the whole process smooth as a cakewalk.
Integrating your Twitter presence with your digital presence( your website) is a very smart step in the direction of expanding your social influence and niche. It helps you drive your Twitter traffic to your website thereby increasing your chances of making meaningful conversions. It is a great way to improve the overall performance of not just your website, but also your e-commerce business if you have one.
When you embed Twitter feeds on your website you basically display user-generated social media content of your users sharing their real-life experiences with your brand. What could be more trustworthy than that? So, these embedded Twitter feeds not just improve the visual appeal of your website but also enhance user trust in your brand.
With this enhanced user trust in your website content, the overall engagement level and dwell time of your website visitors also increases. This helps to bring in potential sales and revenues for your business.
As a brand aspiring to create an inspiring social media presence, one of the most important key factor is a healthy and interactive user relationship with your customers. Now how do you achieve that?
For starters, you could maximize your touchpoints with your customers. One amazing and super-easy way of doing that is through social media platforms like Twitter. Twitter gives you the functionality of direct messaging. This allows the customers to contact the brand directly making it more personal and upfront.
More personal is your relation with your customers, the longer will their loyalty to your brand retain. Also, employing automated chatbots for responding to your customers is also a great idea to initiate personalized user interaction.
Video Marketing is the trend of 2019. Users over the internet engage more with videos than any other form of online content. Videos are a great way to incorporate meaningful information on your Twitter profile and that too in an interesting way.
Get innovative with the content of your tweets and using videos as a major part of your Twitter marketing strategy can really impact the user engagement over your Twitter profile in an immensely positive manner.
Tweets with videos attract 10x more engagement than simple plain text tweets. Tapping into the potential of videos can allow you to make your Twitter more vocal. Make sure your Twitter videos are mobile-optimized for an overall user-friendly experience.
Twitter Lists are a segmenting feature of Twitter which not much brands currently make use of but they should. Creating Twitter Lists for your brand’s Twitter profile is of utmost importance. It helps you segregate your target audience into groups where they can be discovered and targeted easily.
These lists can be created on the basis of interests, followers, demographics, gender, occupation, and so many more factors. The best part is that you can also subscribe to the lists of other Twitter profiles, i.e., your competitors so as to steal away their client base and make them yours.
Having a Twitter List saves you a lot of time that you will have to otherwise spend in finding the relevant audience to your brand. It lets you get expert insight into the consumer behavioral pattern thereby directing your overall efforts in the right direction to enhancing your brand influence.
Your Analytics play a very important role in deciding the overall success and failure of your Twitter marketing campaign. It helps you measure the overall ROI for your campaign and gives you a clear idea about the performance of your Twitter marketing campaign.
Now, there are different types of analytics you must dig deep into. For example, average tweet performance, volume of mentions and social media reach on Twitter, the total number of positive and negative comments, Twitter engagement and its category of engagement, the volume of mentions and social media reach of your tweets, and so many more such information.
In order to get access to the performance report of your tweets, you may use many third-party tools like Twitter Analytics, Twitter Aggregator, etc. which will help you develop reports accordingly and direct you in a better way towards achieving a successful Twitter marketing campaign.
So, these were some of the most trending and effective Twitter marketing tips and strategies that will help you to develop a holistic and effective Twitter marketing campaign.