Ecommerce Statistics: You Should Be Aware Of!

If ecommerce had a movie trailer in 2025, it would look a lot like Avengers: Endgame, with massive numbers, global scale, and everyone fighting for survival. Except this time, the villain isn’t Thanos, it’s cart abandonment, rising competition, and impatient shoppers.

This guide breaks down the stats shaping ecommerce right now, who’s buying, how fast the market’s growing, and why trust has become the ultimate superpower. If you sell online, these numbers aren’t trivia. They’re your roadmap.

Let’s get started!

Global Ecommerce Growth Statistics

Ecommerce isn’t slowing down. It’s expanding, accelerating, and rewriting how the world shops. If you’re still treating online retail as “just another channel,” these numbers should shake things up.

Key Stats You Can’t Ignore:

• There are 2.77 billion online shoppers globally in 2025, representing 33% of the world’s population, a 2.2% increase from last year.

• The global ecommerce market hit $25.93 trillion in 2023 and is on track to explode to $83.26 trillion by 2030, a massive 18.9% CAGR.
  
• 2.77 billion people shop online today, that’s over one-third of the planet purchasing through screens.
  
• By 2025, 21% of all retail purchases will be online, climbing to 22.6% by 2027. Physical retail is losing ground every year.
  
• Ecommerce sales will cross $6.8 trillion in 2025, making digital commerce the new dominant force in retail.
  
• There are now 28+ million ecommerce stores globally, and competition is everywhere.
  
• 52% of shoppers buy internationally, meaning your “local audience” is no longer local.
  
• 34% of shoppers buy online at least once a week – habit, not hype.
  
• And here’s the kicker: 99% of consumers check reviews before purchasing. Trust is officially the new currency.

B2B Ecommerce Statistics

B2B isn’t loud. It isn’t flashy. But it runs the global commerce engine. And in 2025–2026, it’s scaling faster than B2C by a wide margin. Here’s the breakdown – 

Key Global Stats

• The global B2B ecommerce market is on track to reach $36 trillion by 2026, growing at a 14.5% CAGR (International Trade Administration).
  
• 80% of B2B sales will happen digitally by the end of 2025, up from just 13% in 2019, a seismic shift in buying behavior.
  
• China’s online B2B market is set to cross 20.2 trillion yuan (≈ $2.83T) by 2026, making it the world’s largest digital procurement ecosystem.
  
• Europe’s B2B ecommerce GMV is projected to exceed $1.8 trillion by 2025, driven by manufacturing and industrial supply chains.
  
• The UK’s B2B ecommerce market for physical goods is expected to surpass $150.9 billion by 2026.
  
• AI adoption is exploding: last year, 68% of B2B buyers said generative AI had no role in their purchase process, but this year, 64% expect AI to significantly impact B2B sales moving forward.
  
• B2B buyers prefer autonomy; three out of four buyers now choose self-service reordering portals over sales reps.
  

Geographic Distribution of Industrial B2B Ecommerce

Let’s understand the geographic distribution of industrial b2b ecommerce – 

Online Ecommerce Statistics

Online shopping has become the world’s favorite habit, and mobile screens are now the new storefronts. Consumers browse, compare, and buy faster than brands can refresh their product catalogs. The shift is massive, and the data shows just how quickly online commerce is taking over.

Key statistics shaping online ecommerce in 2025:

• Mobile commerce will account for 59% of all online retail sales, contributing nearly $4 trillion globally.
  
• Over 2.77 billion people are expected to shop online this year, marking ecommerce penetration at 20.5% of global retail.
  
• Total online buyers are projected to hit 3 billion, showing how deeply digital buying behavior has rooted worldwide.
  
• In the United States, 76% of adults now use smartphones for online purchases, a major leap from previous years.
  
• 60% of all internet traffic comes from mobile phones, reinforcing the dominance of handheld shopping.
  
• The Food & Beverage sector sees the most mobile-driven searches at 72%, while banking lags at 39%, with 61% of its queries still coming from desktops.
  
• Mobile commerce alone is expected to generate $4.01 trillion in 2025, continuing a decade-long upward trend fueled by wider smartphone access and faster mobile checkout experiences.

AI in Ecommerce Statistics

AI has quietly slipped into the center of ecommerce, powering everything shoppers touch—from product recommendations to automated support. It’s no longer a bonus feature. It’s the system running the modern buying experience. Brands adopting AI early are pulling ahead, and the numbers make the shift impossible to ignore.

Key stats shaping AI’s takeover in ecommerce:

• The AI-in-ecommerce market is valued at $8.65 billion in 2025, projected to hit $17.1 billion by 2030.
  
• Longer-term forecasts expect the AI-enabled ecommerce industry to reach $22.6 billion by 2032, growing at a 14.6% CAGR.
  
• By 2028, 33% of ecommerce enterprises will adopt agentic AI, compared to less than 1% today.
  
• Consumer behavior is shifting fast: 70% of shoppers say they would use AI agents to book flights, and 65% would rely on them for hotel reservations.
  
• A striking 93% of ecommerce companies view AI agents as a competitive edge.
  
• Suggestive selling powered by AI engines drives 10–30% of retailer revenue, highlighting its influence on purchase decisions.
  
• 80% of ecommerce retailers already use AI chatbots or plan to adopt them soon.
  
• By 2027, chatbots will become the primary customer service tool for 25% of companies.
  
• By 2030, AI is expected to handle 80% of all customer interactions, reducing manual load and speeding up resolution times.
  

AI-Enabled Ecommerce Market Growth 

Here’s the growth of the AI-enabled ecommerce market over the years –

Email Marketing Statistics

Email might look old-school next to AI and social commerce, but it still drives some of the highest revenue in ecommerce. Buyers check inboxes more often than brand apps, and well-timed emails still push shoppers to purchase faster than most channels. The numbers prove that email is nowhere near fading out.

Key email statistics shaping ecommerce in 2025:

• Shoppers spend 128% more when buying through email campaigns compared to other channels.
  
• Ecommerce brands send an average of 16.68 emails per month, keeping customers in a steady engagement loop.
  
• The average open rate for ecommerce emails sits at 18.20%.
  
• Mailchimp reports a slightly lower 15.68% open rate, showing how performance varies across industries and lists.
  
• Global email usage keeps rising, with the number of daily emails sent and received expected to cross 376 billion messages in 2025.
  
• Standard ecommerce email benchmarks show:
  
  • Avg. Open Rate: 29.81%
  • Avg. Click Rate: 1.74%
  • Avg. Unsubscription Rate: 0.19%
    

Email isn’t going anywhere; it’s still one of the highest-ROI marketing channels out there. Why? Because it mixes personalization with perfect timing. Brands that actually segment their lists, test subject lines, and automate journeys consistently crush those sending one-size-fits-all blasts.

The brands winning inbox attention aren’t the loudest; they’re the ones delivering real value. Emails that feel relevant, helpful, and timely keep converting at rates others can only dream of.

Ecommerce Consumers Stats

Ecommerce shoppers are growing faster than most brands can keep up with. Their habits change constantly, expectations rise every year, and the path to purchase is full of drop-off points. Knowing how your customers browse, compare, and decide isn’t optional; it’s survival. And the numbers? They don’t lie.

Key consumer trends shaping ecommerce in 2025:

• Around 2.8 billion people worldwide will make at least one online purchase this year.
  
• The average global cart abandonment rate sits at 69.8%, meaning nearly seven out of ten shoppers exit before buying.
  
• On mobile, abandonment jumps to roughly 85%, making mobile checkout the biggest leak in the buyer journey.
  

These stats highlight one thing clearly: shoppers hesitate when they don’t trust what they see. They need reassurance before hitting “Buy,” especially on mobile screens where product details feel limited, and experiences feel rushed.

This is exactly where Taggbox shifts the game. By displaying authentic user-generated content, real customer photos, reviews, unboxing shots, and social posts, brands reduce uncertainty at critical moments. 

Seeing real people using the product builds instant confidence, lowers drop-offs, and increases ecommerce conversions without adding friction

Why does UGC matter so much for ecommerce brands? Let’s understand – 

Ecommerce User-Generated Content Stats

UGC matters because shoppers trust people more than polished ads. Simple. In a world where every brand claims to be “the best,” customers want proof from real buyers, not staged photoshoots or scripted influencer lines. 

Key UGC stats ecommerce brands can’t afford to overlook:

• 6 in 10 consumers believe UGC is the most authentic form of marketing.
  
• Nearly 40% of online shoppers say UGC is “extremely” or “very” important when deciding what to buy.
  
• 13% of shoppers abandon purchases if a product page has no UGC at all.
  
• Among Gen Z buyers who purchase directly through social platforms, 13% say UGC influenced their decision the most.
  
• A massive 81% of ecommerce marketers say visual UGC outperforms studio photos and influencer shoots when it comes to grabbing customer attention.
  

UGC is the new purchase driver that boosts trust, reduces hesitation, and pushes shoppers over the finish line.

Ecommerce Future Trends

People want things now, and tech is changing the way they find and buy stuff almost overnight.

Here’s what’s shaping the next wave:

• AI everywhere: From finding products to answering questions, AI will guide shoppers and even suggest things they didn’t know they wanted.
  
• Agentic AI buyers: Yep, bots that compare prices, place orders, and even handle reorders—basically your own little shopping assistant.
  
• AR try-before-you-buy: Want to see how that couch fits your living room or how that jacket looks on you? AR’s making it normal.
  
• Social commerce boom: Younger shoppers are buying straight from creators, Instagram, TikTok, you name it. The traditional website isn’t the only stop anymore.
  
• Frictionless mobile checkout: Mobile’s taking over. If checkout isn’t fast and simple, people will bounce, no second chances.
  
• UGC over perfection: Forget polished studio shots. People trust real photos and videos from other customers way more than anything glossy.

The next few years aren’t just about selling, they’re about creating experiences people actually want to jump into. And trust me, if you’re not ready, someone else will be.

Parting Words!

Ecommerce has blown past $6.8 trillion, driven by mobile shoppers, social discovery, faster tech, and smarter AI. But it’s not all smooth sailing. Cart abandonment, high returns, fake reviews, and skyrocketing ad costs still keep online retailers on their toes.

The real winners in 2025? Brands that earn trust, personalize every experience, and actually use data to make smarter moves. Social proof is a game-changer here: real stories, real photos, real customers.

That’s where Taggbox comes in. It helps ecommerce brands turn customer voices into serious sales power. UGC galleries, on-site social walls, AI-powered content curation, you name it. Shoppers get the confidence they need to click “buy,” and brands get the results they’ve been chasing.