For an eCommerce, every road leads to the ultimate destination of maximum selling & happy customers. Isn’t it?
Not the number of visitors but eCommerce conversions is the key metric that defines the success of an eCommerce platform.
To increase eCommerce conversions & sales is a rigorous task as the eCommerce industry is one of the most competitive and challenging.
Especially with globalization & technological advancements along with dynamic consumer needs & demands.
We have put together a brief but detailed article to help you understand eCommerce conversions and how you can increase eCommerce conversions it with minimal optimizations.
Firstly, eCommerce conversion stands for when a visitor makes a purchase on your eCommerce platform. Whereas eCommerce conversion rate is the percentage of the total number of visitors that make a purchase.
Not all visitors on your eCommerce platform will convert into customers, but your aim should be to optimize the eCommerce platform in a way that every individual visitor gets the supreme user experience with fulfillment.
Consumer experience is a key defining factor that shapes their buying decisions and if you deliver a fulfilling experience it will most probably lead to increase eCommerce conversions.
You don’t need to make huge investments in eCommerce optimization but minimalist changes could easily do it for you and you would be able to see visible results for your eCommerce.
With offline commerce, consumers had the option of a sense of touch & see that helped them make more qualified purchases with real-life product assessment.
In eCommerce, consumers don’t have the option of the sense of touch so visuals become extremely crucial in helping them make a purchase for a product.
Visuals are more interactive, engaging, and attractive so that can help a consumer to get a better understanding of the products & their aesthetics.
Better product visuals will ensure appealing product listings, visual search possibility, realistic product display, proof of authenticity and higher user engagement.
User-generated content is the most impactful and reliable form of content available in the digital ecosphere.
Nothing can be more important than having the free of cost positive user-generated content on your eCommerce platform. Consumers tend to trust the reviews of existing users when making an online purchase.
This is as user reviews are based on their real-life experience of the products giving the authenticity & trustworthiness of the reviews.
Social media is a hub of engaging and resourceful UGC and you can collect and display this all-powerful UGC on your eCommerce website.
Shoppable posts have been a recent phenomenon that has been successful in garnering users’ attention, engagement, and also increase eCommerce conversions for the brands.
Instagram has been using shoppable posts feature in affiliation with businesses to sell products directly through the posts from Instagram.
You can also integrate Shoppable posts to your eCommerce website along with the visual UGC that you will garner from social media using a social media aggregator. This can help you to increase eCommerce conversions & sales.
Users can click the buy option & they will be directed to the checkout page where they can complete the purchase.
This helps in shortening the buying process of the consumer with easy, simple, & quick checkout.
Many times it is the case that the user drops out of an eCommerce platform as the navigation is complex and they could not find what they are looking for.
What can be more saddening than this that you have what consumers want and still you can’t sell it!
Identify what are the top-selling products, trending products, or even products that have a high cart abandonment rate and make them easily discoverable.
You should enhance your product discoverability on your eCommerce so that the users won’t have to visit different webpages and waste time in finding products.
It helps in saving users the time and effort resulting in the superior consumer experience.
Besides Products, all you have left on your eCommerce platform is content. It may be in different forms like texts, images, videos, digital magazines, etc.
Therefore, It is essential that you display the finest quality engaging content on your platform. As content works as a support to the sale of your products.
Content is what consumers browse, analyze, explore, share, and evaluate which makes them reach the end of the eCommerce purchase funnel.
Make sure the content you display is relevant, interactive, interesting and restrict profane content, competitors’ content, or irrelevant & unproductive content.
Having quality content on your eCommerce will help in enhancing engagement & interactions from the users with your platform.
Interaction & engagement from the users with an eCommerce are the two key elements in the eCommerce purchase funnel that are positively related to conversion.
A user’s buying intention is influenced by the level of engagement & interaction it has with the platform.
Higher user engagement in the online environment has been correlated to increase eCommerce conversions and as discussed earlier that engaging & interactive content can enhance the possibilities of customer engagement.
Personalization is a characteristic that most of the consumers nowadays expect from the businesses, especially in the digital ecosphere.
Customers have their own distinct needs, likes, tastes, preferences, and budgets considering which they make purchases. It is essential that you sell the right product to the right customer.
Providing a unique tailored experience to each individual customer can help you make targeted promotions, customer satisfaction, relationship building, customer loyalty, and crucially higher conversions.
Effective personalization strategy will provide your eCommerce with the higher sales of products & happy customers.
These optimizations can unlock the potential for your eCommerce business to enhance engagements, credibility, social proof, shoppability, and overall user experience.
These benefits directly relate to the increase eCommerce conversions & sales.
This TaggShop social feed can help you fulfill most of these goals for your eCommerce to increase eCommerce conversions & sales.