In the realm of marketing, capturing the attention of Generation Z has become the holy grail. With their insatiable appetite for authenticity, personalized experiences, and social engagement, Gen Z has reshaped the marketing landscape like never before. As a generation that grew up in the digital age, Gen Z presents a unique set of challenges […]
14 minute read
The demand for visual marketing continues to grow, and brands are actively looking for new and creative ways to flaunt their brand and its products through visually appealing content. Walls.io is one of the best platforms in the market, which provides marketers solutions such as displaying feeds on social walls and much more at their […]
7 minute read
Automation is not a cure-all aspect for brands but just a mere guide toward success. In this cutthroat competition, automation combined with the humanization of processes can do wonders. And what is equally if not more important for businesses than conversions? It’s reputation. Reputation is an outcome of strategically portrayed assets. It might come as […]
18 minute read
There has been a paradigm shift in the social media landscape from a social-based model to a content-based model. Audiences these days crave content that relates to and touches them. They seek content that is around their interests. The rise of TikTok is the best example to demonstrate this. Gen Z loves content that interests […]
8 minute read
❝ Your brand isn’t what you say it is. It’s what Google says it is ❞ – Chris Anders What is the first thing anyone does before seeking services from a new business? Stalking the brand on Google is the first thing that comes to mind, isn’t it? More than 60% of consumers look up […]
10 minute read
We live in a world full of social media enthusiasts, making it even more important for marketers to manage their social media feeds. However, Keeping the audience engaged and maintaining social media presence is challenging. Did you know marketers spend around 10 hours a week on optimizing their social media feeds? Social media schedulers take […]
12 minute read
Marketing has undergone a significant transition. It is no longer limited to conventional techniques. Instead, everything is just a scan away. QR codes have played an influential part in this drastic change. QR codes make the process swift, instant, and error-free. In addition, customers get access to complete information through QR codes. One can make […]
13 minute read
Omnichannel marketing is the practice of promoting your product and service exactly where your target audience is. With this strategy, the brands analyze how their audience is behaving on various channels and strategize their content accordingly. Statistics show that people interact with about six to eight touchpoints before they make a decision. Hence, consistently providing […]
13 minute read
On 5th August 2020, Instagram introduced the world to Reels – “A new way to create and discover short, entertaining videos on Instagram.” Since then, the hottest new content format has changed how social media users create and consume content. The impact of Instagram Reels is such that everyone wants to put on their best […]
11 minute read
