Unlocking Facebook UGC: How Brands Turn Users into Content Creators 

Ever noticed how you trust a friend’s post more than a brand’s ad? That’s the power of Facebook UGC, which is not just content but a social proof, authenticity, and engagement on the go. Today, we see this UGC everywhere, from Facebook’s viral reels to reviews, real people are shaping how we discover, trust, and interact with brands online. Today, around 2.96 million users are active monthly on Facebook, and in 2026, if you are still missing the right Facebook UGC strategy, then…you need to think about it.  

In this blog, we’ll unlock Facebook UGC strategies and how you can effectively use UGC in your marketing: 

What is Facebook UGC?

UGC posted on Facebook, such as photos, videos, reviews, and posts, is known as Facebook UGC. Users often talk about, tag, or interact with a brand using this UGC, which seems more genuine and authentic than polished ones. What makes Facebook UGC valuable is the trust and engagement it fosters, along with greater visibility, reach, and community engagement. There are many forms of Facebook UGC, such as: 

• Leaving Facebook reviews 
• Creator giving product reviews
• Unboxing videos 
• Product videos and images, etc. 

When someone shares the above kind of content on Facebook or tags a brand in a post, it becomes a strong source of UGC and enhances the credibility of a brand. 

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Why Facebook UGC is a Powerful Platform? 

Here’s why Facebook is a powerful UGC platform for brands to collect UGC: 

a.) Strengthens Your Community 

Showcasing Facebook UGC on your website with CTA asking others to upload as well helps you create a community of loyal and active customers. This establishes trust among potential customers when they see people saying good things about your brand. 

Facebook UGC is also used in newsletters that also helps in building your community stronger as people stay invested in your content. 

b.) Source of Authentic Content 

With millions of active users sharing content every day, Facebook offers a constant flow of user-generated content. From reviews and photos to videos and stories, this UGC feels genuine and credible. This Facebook UGC serves as a strong source of authentic content that brands and users can rely on. 

c.) More Engagement 

With over 3.07 billion monthly active users, Facebook offers massive engagement opportunities. UGC naturally attracts more likes, comments, shares, and reactions as people genuinely trust content from other users.  As this content spreads naturally, it boosts visibility, sparks conversions,, and builds audience connection easily. 

d.) Cost-Effective Marketing

Influencer campaigns can be expensive, but UGC created by your customers costs nothing. By encouraging customers to share their experiences, brands gain hugh-quality, trustworthy content without any production costs.  Hence, it is smart and cost effective way to build credibility and drive engagement. 

e.) Easy Brand Mentions 

The platform has one of the easiest user interfaces, making it easy for users to tag a brand, mention, leave a review, or comment on pages. With simple clicks and navigation, customers can easily share reviews and experiences. This makes it easy for brands to collect valuable UGC and spark conversations without any complexities. 

Where to Use Facebook UGC? 

UGC is one of the most powerful sources that you can effectively use at various marketing touchpoints. Here are some of the ways you can use your Facebook UGC: 

1. E-Commerce Marketplaces 

E-Commerce marketplaces and websites can effectively use Facebook UGC as an important source to build trust. By placing reviews, testimonials, and UGC galleries on product landing pages and listings, you highlight users’ real experiences. This further influences purchase decisions, ultimately boosting sales and conversions for your e-commerce stores. 

2. Repurpose on Social Media

If people are praising your brand on Facebook, why should only Facebook users see that? You can showcase Facebook UGC on other social media platforms like Instagram, LinkedIn, X, etc. This helps you 

3. Email Marketing 

You can feature UGC in your emails and newsletters to make your email campaigns more engaging and trustworthy. This authentic content helps build more subscribers, increase engagement, drive clicks, and boost other relevant metrics. 

4. UGC Ad Campaigns 

UGC ad campaigns is a common yet effective way to convert potential customers into regular ones. Facebook reviews or posts about your brand are perfect for a UGC campaign as they are from actual users and give an additional insight about the product/ brand.

Sourcing UGC Effectively

Here is the step-by-step guide to source high-quality UGC effectively from UGC: 

i) Encourage Customers to Create UGC

Whenever any customer makes a purchase, prompt them to share their experiences in the form of a written review, video, photos, etc. You can also ask them to use your branded hashtags, collect reviews via forms, and more. Ensure you provide a clear call to action to make it easier for the customer to participate. Give them a reason and opportunity to share their genuine experiences, making participation feel valuable to them rather than forced. 

ii) Monitor Mentions and Tags

To collect valuable UGC, it is important that you regularly monitor brand mentions, tags, check-ins, and comments on Facebook. Many customers share feedback and reviews without directly contacting the brand, so make sure you never miss any authentic UGC. Additionally, it is important to respond to them in real time, join conversations, and build stronger relationships with their audience. 

iii) Engage with Users’ Content 

It is increasingly relevant that many big brands engage with user content through comments. When a brand acknowledges a user’s post, it makes users feel seen and valued. This little mention helps in building strong personal relationships and a sense of community. It also serves as a motivating factor for other creators in the hope of gaining recognition. 

iv) Hosts Contest and Challenges 

You can host content and challenges in order to gain valuable UGC from your customers. For example, you can ask users to share a photo using a brand’s product and relevant hashtags. This invites users to participate in fun, interactive challenges that help brands capture more UGC. Additionally, recognize and reward them with incentives to increase participation. 

Best Tools to Collect, Manage, and Curate Facebook UGC

Here is the list of the top 5 tools to collect, manage, and curate UGC:

1. Taggbox

Taggbox is one of the most recognized UGC aggregation platforms, easily pulling content from Facebook and displaying it in one place. You can effectively use this curated UGC at various marketing touch points, such as websites, landing pages, etc. It offers advanced features, including robust analytics, layouts, themes, content moderation, and more. Not only that, but Taggbox also lets you make your Facebook UGC shoppable, so customers can shop the look directly on your website. This all-in-one UGC and Facebook aggregator enhances the customer experience and removes friction, enabling users to shop directly and effortlessly. 

Check out the top-notch features of the tool:

• 15+ social media platforms 
• Content Moderation 
• Shoppable Galleries 
• Robust analytics 
• Seamless integration 
• AI Summarizer 
• Social ads
• Scheduling feature 
• UGC and Facebook rights  management 

2. Billo

Billo is a powerful user-generated content platform that helps brands source authentic video content directly from users. It connects brands with creators who produce content for Facebook ugc ads and other social media ads. This makes it effortless for brands to scale their UGC campaigns without spending on high-paying influencers. 

Have a look at all the amazing features of this tool: 

• UGC marketplace for video ads 
• Wide range of UGC creators 
• Streamlined Workflow 
• AI Storyboard writer 
• Direct chat with creators 
• Easy management 
• Brand customization 

3. Juicer.io

Juicer.io is yet another effective social media aggregation tool that collects, curates, and manages UGC from Facebook and other social media platforms. It pulls all your content into a single customizable feed for your website, email campaigns, and more. It offers highly advanced features that make displaying Facebook UGC easy and effective. The platform is ideal for diverse niches such as education, agencies, e-commerce brands, event marketers, etc. With a simple setup and smooth brand customization, Juicer.io can effectively turn your website into an authentic platform that builds trust and enhances conversions. 

Check some features of this tool:

• 15+ social media aggregation platforms 
• AI-powered content moderation 
• Robust analytics 
• Custom CSS
• Content curation 
• WordPress social feed
• Seamless integration 

4. Bazaarvoice

Bazaarvoice is a user-generated content platform that helps brands and retailers collect, analyze, and display UGC on their websites. You can effortlessly showcase authentic ratings, reviews, videos, images, and other content, helping build trust and drive sales. Bazaarvoice offers some of the best tools and features for sourcing, verifying, and distributing ratings and other forms of UGC.

Below are the top features of this platform:

• UGC content management 
• Campaign management 
• Analytics and reporting 
• Q&A management 
• Content moderation 
• Seamless integration  

5. Embed Social 

EmbedSocial is a leading user-generated content platform that enables businesses to collect, aggregate, and manage Facebook and other social media UGC effectively. You don’t require any complex coding or designing tools to get started. Embed Social has a wide range of templates and layouts that let you create amazing galleries to increase engagement and build trust. Moreover, the tools offer advanced moderation features to keep your feed looking up-to-date and filtered at all times. 

Check all the other features of this tool below: 

• Powerful content aggregation
• AI-powered moderation 
• Powerful themes and customization
• UGC rights management 
• Robust analytics 
• AI review summarizer 

Best Practices for Using Facebook UGC

You need to follow these best practices to use Facebook UGC effectively: 

a. Get Clear Permission

Always ask for clear permissions from the creator before reposting their photo, video or story. This not only keeps you on the safe side but also shows that you respect and value your users’ consent.  You can use DM, email, or comments to request permission to repost. It is also recommended to maintain a record of permissions to avoid future consequences. 

b. Credit the Creator 

Giving credit to the original creator is just as important as asking permission. Tag or mention them in your posts or comments to acknowledge their contribution. This shows transparency, builds trust with your audience and encourages others to share their reviews as UGC as well. 

c. Moderate Before Posting

Before collecting and posting the UGC, moderate it for inappropriate content or images. Check for any misinformation, unsafe or misleading content, as it can lead to consequences. Moreover, it is recommended to establish community guidelines to ensure users share appropriate UGC for your brand. This ensures brand safety, builds trust with the audience, and prevents the spread of false information. 

d. Align UGC with Your Brand 

Choose content that truly fits your brand’s voice and speaks to your audience. You can add your logo, captions, and a bit of other texts to make the UGC feel on-brand, yet the creator’s original. 

e. Measure to Improve 

Keep an eye on important metrics like reach, engagement, impressions and conversions. This helps you understand what your audience enjoys the most and what needs improvement. This helps you share or request more UGC that actually works for your brand. 

f. Authenticity Over Perfection 

The social media algorithm favours authentic content over branded content. Make sure you don’t over-edit UGC, as potential customers want to see real customer experiences. This feels more relatable, builds trust, increases engagement, and helps customers make confident purchase decisions.  

Conclusion 

Now that you know the numerous benefits and relevance of Facebook UGC, it’s time to implement it into your content marketing strategy to get better results. From getting more engagement to building a strong community, Facebook UGC is really amazing. You can effectively leverage this UGC across your e-commerce marketplaces, websites, emails, and other marketing touchpoints. We have also listed some of the best tools, such as Taggbox and EmbedSocial, to help you easily collect and curate UGC. 

Don’t wait! Get started today with Facebook UGC and skyrocket your engagement like never before.