5+ Successful Social Commerce Examples That Are Redefining Shopping

Social commerce examples are popping up every day. With the rise of e-commerce, social media consumption, and advancements in technology, we are witnessing a new wave in shopping: social commerce.

It is no surprise that nowadays people are spending more of their time on social media. To an increasing extent, social media is becoming one of the main eCommerce channels. 

So, social media eCommerce is immensely crucial for brands now. This is why Social commerce has become one of the most popular marketing trends among brands. 

Social Commerce – A Brief Introduction

Social commerce is also known as social shopping. In simpler terms, this can be referred to as an unavoidable meeting point of eCommerce and social media where you tag your products into the social media content and allow users to buy it directly through this Shoppable content.Tagbox

Social commerce examples from popular brands provide an outline on how to find the correct method to convert social media networks into a sales platform.

However, knowing social commerce is not enough. You need to gain proper knowledge of how to apply it to your own business. To get you out of this trouble, we have accumulated some of the best social commerce examples for different platforms, starting from Facebook to Instagram and Pinterest. 

So, what are you waiting for? Let’s dive into the best practices and latest social commerce examples.

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Best Social Commerce Examples To Get Inspired

Social commerce examples will give you a clear insight into how leading brands use social commerce to drive sales and boost engagement. This will motivate you to take action and elevate your social commerce strategy to the next level for measurable results.

1. Luxsea

Luxsea is a fashion-forward swimwear eCommerce brand that has leveraged social commerce in ways that have helped the brand achieve 3X more conversions, a solid online presence, and credibility.

The brand relied on utilizing user-generated content and content from influencer partnerships to build a perfect social commerce strategy. Luxsea also collected user-generated content through its branded hashtag. It then transformed this content into shoppable posts and integrated them into product pages. This provided customers with valuable social proof and fashion inspiration.

By featuring user-generated content (UGC) on its website and social media channels, Luxsea highlights real-life customers enjoying its products. This approach builds trust and fosters a sense of community. It also creates a streamlined shopping experience, reducing friction and increasing the chances of impulse purchases. As a result, this strategy helps drive more revenue for the brand.

2. Eureka Street Adds Shoppable Instagram & UGC Gallery

Eureka Street Furniture, a popular furniture store from Australia, is the perfect example of social commerce. They have created a visually compelling experience by integrating shoppable Instagram & shoppable UGC galleries on their website.

The brand has leveraged the power of social commerce and successfully boosted product discoverability with the help of shoppable social galleries. 

This shoppable UGC gallery features visual UGC from social media where they have been tagged or mentioned. With Tagbox, they curated this UGC from social media, tagged products to it, and then published it on their website as “INSPIRATION.”

3. Lorenza

Founded in 2015, Lorenza is a boutique jewelry brand focused on building a digitally solid and credible name. With years of experience, the brand actively engages with its customers through social media platforms to fulfill its social commerce strategy.

With their strong customer relations, Lorenza motivates existing customers to create UGC for the brand and further utilizes it to help potential customers visualize themselves wearing the jewelry, inducing social proof, and ultimately increasing conversions.

What makes Lorenza’s strategy unique is its integrated shoppable UGC gallery. This simple strategy has allowed the brand to gain immense credibility and revenue.

4. Huda Beauty

Huda Beauty is a globally renowned makeup and beauty brand that has taken the beauty industry by storm. Huda Beauty has yet to leave any social media platform untouched. Be it TikTok, Instagram, or YouTube, the brand has an engaged customer base, creating quality content for the brand naturally.

Image Credits: Huda Beauty

With over 53 million followers on Instagram, Huda Beauty collaborates with influencers, makeup artists, and celebrities who endorse their products. These partnerships contribute to the brand’s credibility and help reach wider audiences.

What’s more is that the brand leverages this content to its benefit not only on social media but also showcases it on the brand’s website, leveraging social commerce. 

The brand has created a fully shoppable feed of social content with products tagged and has integrated this feed into its homepage and product pages. This integration has contributed to the brand’s credibility and helped it reach a broader audience.

5. Ikea

Ikea is one of the most well-known names in the furniture and home goods industry. Started as an only retail venture, Ikea has now spread its branches to sell its furniture and home decor products online.

Image Credits: Ikea

However, in an industry where the feel of the product is primary before making a purchase decision, Ikea stood out. 

The brand relied on giving its online customers a close-to-in-store experience. Ikea offered its users a highly visual shopping experience and reduced friction to 3X by integrating a shoppable gallery. 

With multiple product tagging features, Ikea leveraged high-quality images and turned it into a hotspot of shoppable.

Conclusion

By going through social commerce examples, you can identify, capture, and convert profitable opportunities on this journey.

In present times, everyone is on social media, making it imperative for your brand to engage, promote, and sell there. To make purchasing seamless, delightful, and simple, it truly doesn’t beat driving transactions by reaching clients directly where they spend their time online, using social commerce.

Regardless of whether you empower UGC or provide incentives to your customers to visit your storefront, remember the social aspect of eCommerce.