Best Social Commerce Platforms for Your Brand in 2025
Social commerce is a strategy for e-commerce businesses that can help them instill authenticity, establish customer trust, and improve user experience.
How often do you search online for a product and get convinced to buy it without looking for customer pictures or testimonials? Almost never. And fairly so. Because trust is the most important aspect of any buying decision
How, you ask? By relying on efficient social commerce platforms that can seamlessly turn your social content into sales channels. However, there’s more to this strategy than meets the eye.
Let’s begin with the basics and learn the definition of social commerce. Gradually, we will learn about trends and their benefits.
What is Social Commerce?
Social commerce is a seamless blend of e-commerce and social media that allows businesses to fetch content from platforms like Instagram and Facebook and use it for e-commerce functionalities, such as buying and selling.
Social commerce facilitates a seamless transaction between businesses and consumers. Be it product discovery or the checkout process, with social commerce in the picture, the whole e-commerce landscape becomes more engaging and interactive.
With this elaborate social commerce definition, you must be aware of what social commerce is. Now, let’s explore the best social commerce platforms.
Best Social Commerce Platforms To Turn Social Into Sales
1. Instagram
With 2 billion active users, Instagram is undoubtedly the most effective social media platform for users, creators, and businesses.
Shoppable Instagram, for one, is an impressive feature for businesses that makes it easy for customers and brands to connect on the platform. Instagram has always offered visuals to engage users, and businesses are now using this to showcase their products and present themselves.
Shoppable Instagram is an in-app feature of the platform that allows the user to explore Instagram social commerce with features like liking and shopping the Instagram feed without leaving the app. By tapping on the post, users get the name and price of the product. Then, they can navigate to the product detail page easily, and from there, users can check out without facing any distractions. For small businesses looking to enhance their customer service and support, virtual phone numbers can be an excellent solution. They offer flexibility and affordability, allowing businesses to manage customer interactions efficiently without the need for traditional phone lines.
Must Read: How to Embed Instagram Feed on Website
2. Facebook
Facebook is a social media giant and also one of the most beneficial social commerce platforms for businesses. It has always amazed people with its unique features.
Even though social commerce is a relatively new concept, Facebook has always been a marketplace where businesses can sell products. With Facebook social commerce, businesses can create a social shopping store for their brand in just a few easy steps.
Facebook allows brands to customize their store free of cost. They can choose the product pictures they wish to showcase and select the theme to match their brand’s theme. These free-of-cost features from Facebook Shop allow small businesses to grow by connecting with their target audience anywhere, anytime.
3. Snapchat
Snapchat is famous for its unique filters, which work with augmented reality, making the filters look very real. Although Snapchat has yet to become a social commerce platform entirely, it has partnered with Shopify, which allows brands to create unique filters showcasing their products.
Snapchat users can try these filters out if they wish to try the brands’ products. They can click the pictures and post them in their Snapchat stories. These pictures come with an embedded link to the eCommerce website. The users can view the product, and their followers can also view it by clicking on the story. All this creates fun advertising opportunities for e-commerce brands.
4. YouTube
YouTube shoppable enables brands to create videos and use them as catalogs to explore the products and buy them while staying on YouTube.
This feature will bring the customers closer to the brands as they would directly deal with them without any third party involved. Not leaving the site is one thing users don’t even have to pause or stop the video, they can purchase while the video is still playing.
5. Pinterest
Pinterest has introduced buyable pins that allow users to buy products from posts created by brands on Pinterest. Like Instagram, Pinterest also focuses on visuals. But the way they present their shoppable post is different.
The idea is to create a mobile-friendly, secure, and easy buying space, and Pinterest is already loved by 459 million of its monthly active users.
This new shoppable pin feature is a part of Pinterest social commerce and has helped brands increase sales, and businesses don’t have to create extra marketing strategies to influence users to visit their e-commerce website. It has also increased Pinterest’s dwell time as users don’t have to leave the app.
6. Amazon Live
Social e-commerce is something newly introduced by Amazon. With Amazon Live, brands are blending social shopping with influencer marketing. The ultimate goal is to generate traffic.
With the help of influencers in their network, brands create live videos showcasing these influencers using their products. Along with that, they also give discount coupons to the viewers.
It influences the viewers to buy the product. Their favorite influencers show them the use case of the product, and they also get discount coupons. Amazon Live creates brand engagement and increases sales opportunities.
7. Meesho
Meesho is a reselling app that has empowered many sellers and manufacturers to take their business online. It helps people to get recognition as entrepreneurs without any resources required. All you need is the Meesho app, a social media account where you can talk to buyers and share the products, and you are good to go.
Wholesalers post their products on Meesho at wholesale price, and Meesho users can share the pictures of these products with their network by adding their margin to the price tag.
Anyone who confirms the order with the user can place the order from the Meesho app and mention the total amount. The wholesale price goes to the wholesaler, and the margin price goes to the user. Meesho acts as a medium as it collects the product from the wholesaler and delivers it to the customer.
Benefits of Social Commerce For Businesses
Social commerce is a top-tier strategy that offers an array of benefits to businesses. However, what’s noteworthy is that these benefits can be obtained solely through choosing a platform that serves you best.
In the previous section, we have provided you with a list of the top 10 social commerce platforms.
Now, let’s learn how social commerce platforms benefit businesses through their unique features.
1. Put Your Social Content to Use Efficiently
One way social commerce platforms benefit businesses is that social commerce allows businesses to leverage their social media content effectively for sales.
This includes product showcases, user-generated content, and promotional material. By integrating these elements into the shopping experience, businesses can turn their social media presence into a direct sales channel.
2. Improves Brand’s Visibility
Social commerce further improves brand visibility and expands a brand’s reach by tapping into the vast user bases of social media platforms.
As brands integrate social content into their landing pages, users feel more connected and in touch with the brand. This persuades consumers to create more content for your business, improving brand visibility.
3. Makes The Shopping Journey Smooth
Another way social commerce platforms benefit ecommerce businesses is by significantly improving the shopping journey of users.
By allowing users to discover and buy products through authentic social and user-generated content, users don’t have to navigate between pages. This reduces the number of steps in the customer journey, making it more convenient and increasing the likelihood of impulse purchases.
4. Builds Better Brand-Customer Relationship
Social commerce platforms enable direct interaction between businesses and customers. This direct line of communication allows for real-time engagement, addressing customer queries, and providing personalized recommendations.
By integrating customer content into e-commerce, businesses can build a sense of belonging among customers. This can lead to increased loyalty and repeat business.
5. Streamlines Content Management
Another impressive way in which social commerce platforms benefit businesses is by providing a centralized platform for managing and organizing product information. This streamlines content management by allowing businesses to update product details, pricing, and availability in real-time.
Additionally, integrating knowledge management solutions can further enhance this process by ensuring that all team members have access to up-to-date and relevant information.
Also, social commerce platforms often come with analytics tools that provide businesses with valuable insights into customer behavior. This data can be used to optimize content aggregation even better.
Social commerce offers businesses the opportunity to set their social content in the spotlight and generate the maximum amount of returns from it. There are various platforms that provide unique functionalities and are contributing to the rise of social commerce in the near future.
What Are Some Social Commerce Trends in 2025?
Social commerce has repeatedly proved its impact on the world. Speaking by numbers, an influencer’s shoutout about a product on Instagram can generate 200% more sales than a promotional poster on a retail store’s wall. That’s the power of prioritizing ‘social.’
Now, let’s talk about some trends in social commerce that are making this strategy top of all.
1. More Emphasis on Live Shopping
Live shopping is an upcoming social commerce trend that provides the opportunity for brands to connect with their audience in real-time.
This engagement goes beyond traditional e-commerce, allowing for instant feedback, questions, and product demonstrations, making shopping much quicker.
2. Integration of Augmented Reality
Another social commerce trend is integrating augmented reality into e-commerce. AR is transforming the online shopping experience by allowing users to virtually try on products or visualize them in their real-world environment.
This technology enhances the confidence of online shoppers by providing a more accurate representation of products.
3. More Gamification Elements
Gamification elements, such as rewards, challenges, and interactive features, make the social commerce experience more engaging and enjoyable for users. This approach not only captures attention but also encourages continued participation.
Additionally, gamification can be employed to create a sense of community among users. This community-building aspect contributes to brand loyalty and creates a positive customer experience.
4. More Gamification Elements
Gamification elements, such as rewards, challenges, and interactive features, make the social commerce experience more engaging and enjoyable for users. This approach not only captures attention but also encourages continued participation.
Additionally, gamification can be employed to create a sense of community among users. This community-building aspect contributes to brand loyalty and creates a positive customer experience.
5. Integration of Video Commerce
Video commerce is an emerging trend in social commerce that allows brands to tell compelling stories about their products and connect with audiences on an emotional level. The visual and auditory components of video content can convey information more immersive than static images or text.
Conclusion
Believe it or not, social media platforms have become the prime medium of connecting with people on a genuine note.
For businesses running on an eCommerce model, it’s time to catch up with the times and incorporate social commerce in their strategy. Brands are making the most of it, and there is no reason why you should stay behind.
We have reached the end of this blog, and you have learned about some of the top social commerce platforms and their benefits for your brand.
If you haven’t started building your social shopping account already, then be aware you might miss the train!
FAQs
Social commerce is a type of e-commerce that uses social media content as a front to showcase products. It allows businesses to integrate social content into their e-commerce store, enabling customers to buy products directly from the content itself.
In 2025, some trends in social commerce include more emphasis on video commerce, integration of augmented reality, better mobile optimization, and hosting live shopping streams.
Social commerce platforms are online tools that enable businesses to sell products directly through social media channels. They integrate e-commerce features, allowing seamless shopping experiences within social platforms.
An example of social commerce is Instagram's shopping feature, where businesses can tag products in posts and stories, allowing users to purchase directly without leaving the app.
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