Shoppable Instagram Feed – How To Set Up Instagram Shopping Feed & Get Sales

In recent years, Instagram has undergone a remarkable transformation from being a mere platform for social interaction to a dynamic hub for shopping and commerce.  Businesses aren’t just focused on posting content for the sake of maintaining a social presence anymore. They are also posting to increase sales and generate profits. 

The introduction of Shoppable Instagram has bridged a significant gap between social content creation and sales. With shoppable Instagram, businesses can reach their audiences directly, making it possible for them to take action. In other words, customers can add products to their cart and make purchases all from the same location. 

But what is a Shoppable Instagram feed? 

Let’s understand the basics first.

What Is a Shoppable Instagram Feed?

A Shoppable Instagram Feed, often referred to as a “shoppable feed” or “shoppable posts,” is a feature that allows businesses and brands to transform their regular Instagram posts into interactive shopping experiences. 

Using social commerce tools like Tagbox, you can create Instagram shoppable feeds for your website. The tool enables you to curate a feed of social content and add product tags, allowing customers to shop seamlessly.

Statistics suggest that 89% of consumers find Instagram a source of inspiration for discovering new products, engaging with brands, and purchasing products directly from the Platform.

5 Easy Steps To Make Your Instagram Feed Shoppable

With auto-update functionality, your Instagram feed will seamlessly refresh with new posts, ensuring your visitors always see the latest products. Follow these simple steps to embed a shoppable Instagram feed on your website:

1: Create A Tagbox Account

• Visit the Tagbox website and sign in. If you’re new to the platform, sign up. 

• Choose “Shoppable feeds on website” from the given choices.

• Select your industry type to get the personalized feeds. Verify your email address if you haven’t logged in with your Google account.

2: Go To Content Gallery 

• From the content section on the left, choose Instagram as your source network.

• Choose one of the following options: Hashtag, Handle, Stories, Mentions, or Reels as your connection type. 

• Click on Create Feed. 

3: Moderate the Content 

• You’ll now see your content feed, where you can moderate the content as per your preferences.
• Select the checkbox to indicate whether you’d like to keep the post or not.
• Choose whether you’d like to get rights, pin the post to the top, or even highlight it. 

• Then, click on the Tag Products option to make your gallery shoppable. Add the required details, such as searching for products and requesting rights, and that’s it. 

• On the left-hand side, select the Product Catalog tag and sync it with your chosen shop.

Voila, and you’re done. 

Step 4: Now, Head Over to the Publish Section 

• Click “Publish” on the left sidebar. 
• Select Website as your Channel list. 
• Enter your Channel Name. 
• Change the themes, customize your gallery, and add a CTA. Then, click on Generate Code.

If you’ve forgotten to make your gallery shoppable, then don’t worry. You can go over to the ‘Apps and More’ section and enable the gallery from there. 

After that, sync your product catalog, and you’re done. 

Step 6: Generate Code 

• Once you have generated the embed code, select the type of gallery you want to use.  
• Choose WordPress as your preferred content management system (CMS) platform. 

Note: You can also check the live preview of your Instagram gallery by clicking on the Preview button. 

• Log in to your WordPress
• Select and edit the page where you want to embed the widget and apply changes to display it on your website.
• Click on (+) to add a new block and choose custom HTML
• Paste the copied code
• Click on Publish/Update post and you’re done!

With Tagbox, you can now turn your Instagram into a massive sales hub that generates numerous sales.

Benefits Of Instagram Shoppable Feed For Your Brand

Here are a few key benefits of including a Shoppable feed for your brand. Let’s explore them:

1. Better Product Discovery

Instagram Shoppable Feed allows you to showcase your products within the natural flow of users’ feeds. This can lead to improved product discovery as users come across your products while browsing, even if they weren’t actively searching for them. This passive exposure can be valuable for expanding your brand’s reach.

2. Seamless Shopping Process

With Instagram Shoppable Feed, you can tag products directly in your posts and stories, providing a seamless shopping experience for your audience. Users can tap on the tagged products to view details, prices, and even purchase without leaving the app. This convenience can increase conversion rates.

3. Increased Revenue Streams

By enabling direct shopping through your Instagram feed, you create an additional revenue stream for your brand. It can be a powerful sales channel, particularly for businesses with a strong presence on Instagram and engaged followers.

4. Build Trust with User-Generated Content

Encouraging user-generated content through Instagram Shoppable Feed can help build trust and authenticity for your brand. When customers share their own experiences with your products and tag them in their posts, it serves as social proof and can influence others to make a purchase.

5. Generate a Higher Average Order Value from Customers

The seamless shopping experience on Instagram can lead to customers adding multiple products to their carts, resulting in a higher average order value. Additionally, you can leverage features like cross-selling and upselling to encourage customers to explore and buy more from your brand.

Shoppable Instagram is a highly effective feature for businesses and consumers alike. Incorporating Instagram Shoppable Feed into your eCommerce strategy can enhance the user experience, drive sales, and strengthen your brand’s presence in the ever-growing e-commerce landscape.

Why Add Instagram Shoppable Feed?

Instagram’s introduction of the shopping feature is a significant development, transforming the platform into a dynamic social commerce hub. This innovation offers brands unprecedented opportunities to leverage the power of social marketing for generating sales and revenue. However, while Instagram’s shoppable feature is a valuable asset, businesses must not confine their revenue-generating efforts solely to social media channels.

Incorporating a shoppable option into your eCommerce platform, email marketing campaigns, and various other marketing touchpoints is pivotal. This strategic move serves a dual purpose for businesses. Firstly, it extends the reach and impact of their social content beyond Instagram alone. Secondly, it enables businesses to convert this expanded reach into revenue directly.

Tagbox – Best Tool For Shoppable Instagram Feed

Wondering why you must choose Tagbox to create and embed an Instagram Shoppable feed on your website? Here are a few reasons why:

• Collect content from hashtags, handles, mentions, or stories.
• Get rights to your Instagram user-generated content directly from users.
• Easily tag products to posts & manage your inventory.
• Powerful & automatic moderation to maintain premium content quality.
• Detailed data insights to measure your Instagram Shoppable gallery performance.
• Quick integration on Shopify, Magento, BigCommerce, WordPress, HTML, etc. 
• Fast, responsive, and seamless feed performance on the website.
• Manage multiple shoppable galleries & feeds.
• Create a ShopOn Bio store to simplify shopping for your social media audience.

Conclusion

The marketing world is constantly evolving. Your competitors are constantly working on getting ahead of you in the race. 

If you’re an e-commerce business owner or a brand with an online store, then you cannot sit back and relax, as you need to leverage shoppable content. Embedding an Instagram Shoppable feed on your website is a phenomenal way to engage your website visitors. It can help convert them into loyal customers through social commerce. Tagbox can help you to do that easily.