With 84% of people trusting reviews as much as a personal recommendation, conversation about social proof has increased exponentially in the past few years.
Be it Google reviews or displaying the user’s content, different tools are available for different kinds of social proof.
Social Proof is a concept that is based on the tendency of people to follow the actions of other people when they are not sure what to do.
Brands use social proof to promote themselves by displaying them in the form of customer reviews, star ratings, social media posts, etc.
Studies have shown that an average buyer reads 10 reviews before buying a product. There has been a 34% increase in sales for companies that have used testimonials on their website. These stats have made brands realize the importance of social proof and hence increased the demand for the best tool in the market for the same.
We are going to discuss some of the best social proof tools for enhancing your business sales.
What are Social Proof Tools?
Social Proof Tools are the tools that help a company in leveraging their social proof as a marketing technique for business growth. They collect different types of social proof and manage them for gaining maximum benefits.
Using social proof tools helps businesses in building trust and credibility among their clients and potential customers.
- TrustPulse
- Repuso
- Boast
- FOMO
- Tagbox
- Provely
- ProveSource
- Proof
- WPfomify
- OptinMonster
- Yotpo
- Evidence
- LetConvert
- Proof Pulse
- Socialproof.so
- Thrive Ovation
- Loox
- Proven
- Trust
- Testimonial
Need for Social Proof Tool
Increased Sales: More than 90% of customers check reviews before buying a product. This statistic on its own should be enough to understand the importance of social proof.
Page Optimization: Apart from boosting the credibility of the work done by a company, using a social proof tool correctly can also optimize their landing and high-converting pages.
Control over social proof: A good social proof tool gives you control over what reviews you want to display to the visitors of your website. You can collect all the reviews and manage them according to the image it shows of your company.
It is important to understand what social proof you are choosing for your niche as different tools can lead to different results in different domains.
How to Choose the Best Social Proof Tools for Your Business?
There are multiple factors including supported features and product price, that can influence the type of social proof tool you must select for your business.
- Ease of Integration
While choosing a social proof tool, one must consider how convenient it is to use the tool to get the best results. The tool must be compatible with the website or the platform you are using. The UI of the tool should be clear enough that a new user can also use it.
- Performance Time
It must also be made sure that the performance of the tool is not affected by the load on the website. In return, it must also not slow down the overall website’s performance while running as it can impact the SEO ranking of the site negatively.
- Privacy and Compliance
The tool you choose must comply with the data privacy rules. The regulations like GDPR and CCPA should be taken care of to avoid any legal issues.
- Reviews
It only makes sense to look out for social proof for social proof platforms. Reviews of all the tools must be checked while deciding which one would be best for your business. You can also ask someone who has used these tools in the past for recommendations.
- Budget
Even if a tool has everything you need, it won’t make any difference if it doesn’t fit your budget. Hence, the budget for the tool must be decided initially to avoid monetary issues afterward.
- Analytics
One must look for social proof apps that provide valuable insights into the performance of all social proof elements. The data provided by a good tool can even help you make better decisions in the future.
- Your Domain
Take advantage of the free trials available for the tools to check how well the tool works in your domain and then choose accordingly.
Best Social Proof Software Tools
We researched and created a list of 20 of the best social proof tools in the market that you can use to promote your business with impactful social proof.
1. TrustPulse
Features: With amazing features such as real-time tracking, smart targeting, flexible design, and much more, Trust Pulse is one of the prime social proof apps that is used by millions of people for their business.
It is among the leading social proof software in the market that allows the user to create social proof notifications with ease. One of the most prominent features of TrustPulse is how user-friendly it is. You don’t need any experience in coding to use this tool.
You can customize the notifications you create so that they align with the organizational goals and what you want to achieve with the social proof.
Price: There are different versions of TrustPulse available with different features at different prices. Some versions include Basic, Plus, Pro, and Growth ranging from $5 to $39.
2. Repuso
Features: Repuso is another leading social proof tool that monitors various social media platforms to find out if anyone has posted anything about your business. The collection of these reviews is done via widgets used by Repuso.
The company can select the best reviews given by the client from these widgets and display them on the dashboard. The dynamic nature of the Repuso is also an amazing feature allowing the user to make changes on the display in real-time.
In technical terms, Repuso is a cloud-based review aggregation tool that collects social media reviews and allows its users to display them via different mediums.
There are different widgets that are available at Repuso for displaying the social media reviews such as the floating widget in which the reviews are displayed at the bottom of the window.
The review grid is another version in which the reviews can be displayed as a fixed grid.
Price: A business can increase the traffic on its website by showing the reviews collected by Repuso. Repuso is a perfect match for different domains such as Freelancers, Public Administrations, Large Enterprises, etc.
It is compatible with applications such as WordPress, Twitter, Slack, Meta, Zendesk, Joomla, etc. For different versions of Repuso including Basic, Enhanced, and Agency, their price is also different ranging from $9 to $23.
3. Boast
Features: Boast is an all-in-one, B2B tool that is used for the collection of video testimonials and displaying them for business clients to see.
Boast has a wide range of video testimonial features including automated requests, in-app editor, etc. These features make it simple for businesses to collect and share the best reviews.
Boast also has a feature to collect feedback from the customers that can help a business get better by understanding the key points where improvement is needed.
Price: Service-based industries, healthcare, education, and fundraising organizations are some of the best industries that can get the most out of Boast. There are 3 different versions of Boast including Basic, Team, and Premium with $50, $100, and $208 as their respective monthly prices.
4. FOMO
Features: Fomo is designed for tasks such as displaying active user count, sending notifications on a purchase, theme building, and many more. With more than 100 integrations of applications such as Google Analytics, Webhook, Zapier, etc., FOMO is a great solution for the efficient use of social proof. The “Rules” feature allows the user to put conditions to the social proof notifications.
For example, you can restrict your website or app to show notifications when they are on the check-out page. You can also put conditions on what type of notifications must be sent when a user is on a particular page.
Price: This tool is mainly designed for eCommerce Businesses, SaaS companies, and small online businesses. There are 5 versions of FOMO based on the plan you choose. These plans are Starter, Essential, Plus, Advance with costs ranging from $19 per month for 25K notifications to $199 per month for 3M notifications. There is another version of FOMO called the enterprise version where you can customize the plan you want as per the requirements of the company you run.
5. Tagbox
Features: Tagbox is a UGC platform that collects social proof from different networks (like Instagram, TikTok, Google Reviews, etc.). The social proof collected can be displayed on different marketing touch points such as social media, emails, website, etc.
- Easy to use: UI and UX of TagBox is very easy to understand making it convenient to use.
- Multiple Integration: TagBox is compatible with multiple display platforms, digital signage platforms, event platforms.
- Multiple themes: You can showcase various themes for displaying the social proof to go well with social media posts, emails, web pages, etc.
Brands can also analyze the UGC collected by Tagbox to identify the brand advocates, active users and creators
Price:
The product is perfect for almost every type of business. The pricing of the Tagbox starts at $39 per month and goes up to Enterprise plan.
6. Provely
Features: Provely is an effective social proof tool that allows a business to choose among several types of notifications to enhance the overall engagement on the website. Serving D2C brands, this tool also provides CRO support to the real estate business and travel agents.
The versatility Provely has is one of the key characteristics that make it stand out from other Social Proof tools available in the market.
Provely also has a live conversions display feature that lets a new visitor see the number of people who have purchased the product in real-time which ultimately enhances the active sales. Another prominent feature of Provely is how it drives urgency by notifying a user if a product is about to go out of stock.
Price: The product has a free version and goes up to $79 per month. The price of this product also varies based upon the number of visitors you get in a month, making it cost-effective for new business.
7. ProveSource
Features: With features like customizable notification icons, titles colors, text, etc, and collection of data like impressions, likes, and engagement, ProveSource is a widely used social proof tool in the market.
Having around 25k customers around the globe, this tool supports businesses by converting the insights it collects into engagement strategies.
The notification sent by ProveSource also has a verification badge which means that the notification sent is not manually generated.
ProveSource is one of the limited social proof software that is mobile-ready, which means that all the features available on ProveSource are compatible with mobile phones. So if you have created a mobile site for your business, you can showcase the social proof collected by ProveSource.
Price: ProveSource works amazingly with SaaS companies, service-based companies, and eCommerce. You can use ProveSource for free for a limited time after which you can decide whether or not you want to spend $21 per month.
8. Proof
Features: Proof offers unique campaigns, including live sales display, live visitor count display, and Hot Steaks which is an amazing feature of pages with high traffic. With this feature, you can monitor and display the number of people who have taken some action on your website.
The feature-rich dashboard used by Proof helps in managing and displaying social proof efficiently, making it one of the best social proof tools for data analytics and targeting rules.
Price: This easy-to-integrate social proof tool has a free trial of 14 days and after that, its pricing starts from $29 and increases with increasing traffic on your website. Proof can be the best choice for eCommerce companies and D2C brands working online. If used properly, the Hot Stakes feature can be very beneficial for the travel and B2B industry.
9. WPfomify
Features: With this social proof tool, you get the ability to make dynamic changes on the website to the information such as subscriber activity, customer reviews, star ratings, etc. Due to the high responsiveness of WPfomify, the collected social proof can also be displayed attractively on any device.
WPfomify is a tool essentially made for WordPress and is very easy to configure and use making it a perfect choice for someone who might not have much technical knowledge.
The impactful integrations it has, go well with the top WordPress email marketing services and other plugins. This tool is best for business that has their online website created with WordPress.
Price: The annual price of WPfomify starts at $99 to $299. The offers in these versions range from single-site license to unlimited-site license.
10. OptinMonster
Features: OptinMonster is a popular lead generation and conversion optimization software tool. It’s designed to help website owners and marketers grow their email lists, reduce cart abandonment, increase engagement, and ultimately boost conversions.
OptinMonster provides a range of features and tools to achieve these goals, and it’s known for its user-friendly interface and customizable templates.
While OptinMonster is not exclusively a social proof tool, it includes a range of features and integrations that allow businesses to incorporate social proof elements into their marketing strategies.
Price: Features such as Opt-In forms, notification bars, and advanced targeting and personalization make this tool highly efficient and much easier to use. It also lets the users create campaigns with over 100 templates via lightbox pop-ups, banners, and floating bars, making it UX-friendly.
The pricing range of OptinMonster starts at $9 per month where you can use it on a single site and goes up to $49 a month where you can use it on 5 sites.
11. Yotpo
Features: Being an all-inclusive marketing platform, Yotpo knows how to use social proof marketing techniques and it clearly shows in this tool. It allows businesses to collect ratings, reviews, Q&As, and many other social proofs. It also helps the business with visual marketing content.
Being a digital marketing company itself, this marketing giant also provides referral programs for its users to know more about marketing techniques that can help in business growth.
Testimonial collection becomes significantly convenient with Yotpo. This ultimately makes it easier for the user to use the information collected for marketing strategies and campaigns.
The user-friendly dashboard and data-driven tools of Yotpo also let a new user navigate through all the features and options it offers, making it a good choice for new companies in any domain.
Price: The pricing of this tool starts from $0 and goes up to $199 per month. It also has an enterprise plan for a large pool of users.
12. Wisernotify
Features: Display dynamic notifications on your website that inform visitors about the actions of others. This includes updates on recent purchases and product views, highlighting the real-time interest in your offerings.
Notifications also cover new newsletter sign-ups and increases in social media followers, Improving engagement. Additionally, Wisernotify showcases positive customer reviews, Increasing trust in your brand.
Wisernotify also alerts visitors about the Near end of special deals.
The visibility of actual sales and customer engagement conveys a sense of urgency and demand. Showing that current users are interacting with products reinforces the popularity and appeal of your items.
Price: This tool is mainly designed for eCommerce Businesses, Marketing Agencies, and small online businesses. There are 4 versions of Wisernotify based on the plan you choose. These plans are Starter, Standard, Premium, and Agency Standard with costs ranging from $16 per month for 10K Visitors to $85 per month for 200K Visitors. There is another version of Wisernotify If you have more than 200K Visitors.
12. Evidence
Features: Evidence is an effective social proof tool that helps businesses increase conversions by displaying real-time notifications of recent customer activity on their websites and landing pages. This can include things like purchases, sign-ups, and product views.
With key benefits like conversion increase, trust building, and creating a sense of urgency, this tool is widely used in companies around the globe. It is a great tool for businesses of all sizes and industries. It is especially effective for businesses that sell online products or services, generate leads, or collect email addresses.
Evidence is easy to use and integrates with a variety of popular marketing tools, including email marketing platforms, CRM systems, and e-commerce platforms. It also offers a variety of customization options, so you can tailor the notifications to match your branding and website design.
Price: The companies best suited to use Evidence are eCommerce, SaaS, and Lead Generation agencies. The price range of this tool starts at $40 per month for 500 visits on unlimited domains and goes up to $250 for 200,000 visits.
13. LetConvert
Features: Being easy to integrate and install, LetConvert is a compelling social proof tool that supports businesses by increasing their conversions by displaying real-time notifications.
These notifications might include information such as recent customer activity and landing page activities like purchases, sign-ups, product views, and social media engagement.
It integrates with a variety of popular marketing tools such as email marketing systems, CRM systems, and e-commerce websites. LetConvert offers a variety of customization options that help businesses create notifications to match their branding and website design.
LetConvert is a great tool for businesses of all sizes and industries. It is especially effective for businesses that sell online products or services, generates leads, or collect email addresses. A social media marketing agency can use this tool to show real-time notifications of recent social media engagement to its visitors whereas an e-commerce store can be benefited by displaying real-time notifications of recent purchases.
Price: Starting at a minimal price of $5.99 per week, LetConvert provides a 14-day free trial and goes up to $24.99 per week.
14. Proof Pulse
Features: With features like advanced targeting, analytics, and Integrations, Proof Pulse surely deserves a spot on this list. It allows a business to target specific groups of visitors with different social proof notifications as per their interests and online behavior.
For example, it could show different notifications to visitors who are new to your website, visitors who have abandoned their shopping carts, and visitors who are viewing a specific product page repeatedly.
Proof Pulse also provides detailed analytics so that you can track the performance of your campaigns and see what’s working and what’s not.
Price: By showing visitors that other people are also buying the products they are considering, Proof Pulse has also resulted in reducing cart abandonment. Such social proof reassures visitors that they are making a good decision and encourages them to complete their purchase. STARTING AT $29/month, proof pulse goes up to $199/ month for 100,000 visitors.
15. Socialproof.so
Features: Socialproof.so is a free social proof platform that provides basic functionalities of social proof management to its users including integrations, analytics, A/B testing, etc.
The paid version of the same enhances the number of options and quality of each of these services provided in the free one.
Companies can use Socialproof.so’s A/B testing feature to test different notifications and see which ones perform best. This will help them to optimize their campaigns and make the most out of all the social proof collected by this tool.
Price: Socialproof.so is a perfect choice for companies that are just starting out as it also provides a free version. The paid plan for Socialproof.so starts at $19 and then increases as per the traffic on your website.
16. Thrive Ovation
Features: Thrive Ovation is a WordPress plugin that helps users collect and showcase customer testimonials on their website. It provides an easy-to-use interface for managing and displaying testimonials, as well as features such as testimonial rotation, customizable styling, and integration with popular email marketing services.
By using testimonials as a powerful form of social proof, thrive Ovation can help a business increase conversions by up to 15%.
Thrive Ovation is a great tool for businesses of all sizes and industries. It is especially effective for businesses that sell online products or services, generates leads, or collect email addresses.
Price: A lead generation agency could use Thrive Ovation to display testimonials from clients who have used the agency’s services to generate leads whereas a SaaS company could use Thrive Ovation to display testimonials from customers who are using the company’s software. You can get the services of Thrive Ovation at $299/ year.
17. Loox
Features: Loox is a cloud-based platform that is easy to install and use. It integrates with popular e-commerce platforms, such as Shopify, Magento, and WooCommerce, making it easy to get started. It offers a variety of customization options to help businesses match the look and feel of their website.
Businesses can customize the colors, fonts, and layout of their reviews and photos.
Loox provides detailed analytics on the performance of social proof campaigns. Businesses can see how many people are viewing and interacting with their reviews, and how this is impacting their conversions. This can help to show potential clients that the agency has a proven track record of success and that it can help them achieve their lead-generation goals.
Price: Starting at $9.99 per month, Loox can price up to $299 per month. A lead generation agency could use Loox to display testimonials from clients who have used their services to generate leads.
18. Proven
Features: ThemeTrust Proven is a WordPress plugin that helps businesses increase conversions and build trust with customers by displaying social proof notifications on their websites. These notifications can include things like recent sales, sign-ups, product views, and social media shares. It shows potential customers that other people are already using and enjoying your products or services.
Proven notifications can create a sense of urgency and FOMO (fear of missing out), which can motivate visitors to take action. For example, if a visitor sees that other people are buying a particular product, they may be more likely to buy it themselves before it sells out.
Price: With a free trial of 30 days, the price of Proven starts at $5 for 20,000 notifications. This price can go up to $15 per month for 3,000,000 notifications.
19. Trust
Features: Trust is known for its ease of use and its wide range of integrations. It also offers a variety of features that are not available on other social proof platforms, such as A/B testing and analytics.
An e-commerce store could use Trust to display real-time notifications of recent purchases on its website. This could help to build credibility with potential customers and encourage them to make a purchase.
You can target your Trust notifications to specific audiences, such as visitors who have abandoned their carts or visitors who have viewed a particular product page.
Trust provides detailed reports and analytics on the performance of your social proof campaigns. This can help you to track your results and make necessary adjustments.
Price: Apart from the 14-day free trial offered by Trust, you can avail its services starting at $19/month and it can go up to $99/ month for 10 websites.
20. Testimonial
Features: Testimonial.io is a social-proof marketing platform that helps businesses collect and display customer testimonials on their website and landing pages. This tool generates embed codes that can be easily added to any website along with convenient integration with social media platforms to import testimonials from social media posts.
Apart from that, Testimonial.io provides detailed analytics on the performance of testimonials, such as how many people have viewed each testimonial and how many clicks it has generated.
Testimonials show potential customers that other people have already used the product which eventually helps in building trust and lead to more sales.
Price: Testimonial has a free version with limited features for the user such as 2 video testimonials, 10 text testimonials, 1 space, etc. Apart from that the paid versions start at $20 per month and go up to $70.
Wrapping up!
The best tool for a company depends on its specific business, industry, website, and marketing goals. It’s essential to evaluate these tools based on factors such as pricing, ease of use, customization options, integration with your existing technology stack, and the type of social proof notifications they offer. To get the most out of these tools, many businesses choose to partner with a SaaS application development company. Such companies specialize in creating custom solutions tailored to meet unique business needs, ensuring seamless integration with existing systems and workflows.
TrustPulse specializes in providing real-time notifications of recent user activity, such as purchases and sign-ups whereas OptinMonster is primarily known for lead generation. Tagbox focuses on user-generated content and social media displays, whereas UseProof offers a range of social proof notifications, including live visitor counts, recent purchases, and activity notifications.
Frequently Asked Questions(FAQs)
Social proof in marketing and psychology is the influence and validation people feel when they see others, especially peers, taking actions like purchasing or endorsing a product. This includes testimonials, ratings, badges, and user activity notifications.
Social proof software enhances marketing by showcasing customer actions and opinions to build trust. It integrates with websites, e-commerce platforms, and email marketing tools.
Social proof offers several benefits to businesses and marketers. Some of them include:
–Building Trust and Credibility
-Increasing Conversions
-Reducing Perceived Risk
-Enhancing Brand Reputation
-Boosting User Engagement
A Social Proof Platform is a tool or service that leverages user-generated content and feedback, such as reviews, ratings, and testimonials, to build trust and credibility for businesses. It displays this social proof on websites or marketing materials to influence potential customers and enhance their perception of a product or service.
An example of social proof is when a website prominently displays customer reviews and ratings for a product, demonstrating that many people have found it valuable. This influences potential buyers by showing that others have had positive experiences, increasing trust and confidence in the product’s quality and reliability.
