Cart Abandonment Rate Calculator

Visitors Adding to Cart

Completed Orders/Purchases

Average order value

CART ABANDONMENT RATE

ESTIMATED LOST REVENUE (MONTHLY)

$0.00

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Calculate Cart Abandonment Rate

Every abandoned cart is lost revenue you could have captured. Calculating Cart Abandonment Rate helps you fix checkout friction and turn missed sales into conversions before they’re gone for good.

More than

3,450+ organizations

worldwide rely on Taggbox.

How Brands are using UGC to Decrease Cart abandonment rate?

UGC on Product page

161% higher conversion rate when UGC (reviews/photos) is present vs no UGC.

UGC on Emails

Adding reviews in emails increases revenue per email by 20–30%.

UGC on Ads

UGC video ads generate 30% higher conversion rates.

Turn Abandoned Carts Into Completed Purchases

See how top brands use authentic customer content on product pages, emails, and checkout flows to turn hesitant shoppers into buyers.

Talk to a UGC Marketing Expert

Don’t just take our word for it. Meet our brands ❤️

100K+

UGC Collected

15M+

Impressions

“Taggbox showcases UGC on our website, building connections with guests and engaging visitors through experiences.”

Tvisha Sharma

-MarComm Executive

Read a case study

4.6K+

UGC Collected

4.1K+

Posts Collected

“Taggbox has been excellent with easy setup, great support, and powerful features that save us time.”

Craig Desmarais

- Social Media Manager

Read a case study

21.6%

Revenue increased

+12%

AOV

“Taggbox’s shoppable gallery makes shopping seamless for customers and boosts revenue by enabling direct purchases from content.”

Michele Teodori

- Marketing & E-commerce Manager

Read a case study

7K+

Posts Collected

14K+

Widget Views

“With Taggbox, we easily showcased inspiring stories under #OurPowerOurPlanet and #EarthActionDay, driving real engagement.”

Katherine Bruchalski

- Digital Media Manager

Read a case study

4.9 stars. 200+ reviews

We’re proud of our customers’ success.

“We tumbled upon Taggbox when looking for a single platform for collecting and publishing our user’s content to achieve social proof. Absolutely worth the money, Taggbox turned out to be an asset for us.

Sophie Graham

Chief Sustainability Officer

“We have been using Taggbox for a while now on our event websites. We are using it to build a community of dedicated members competing in our national championships, as well as to create hype and bring attention”

Angelina Palermo

Communications Manager

“I’ve had a great experience with Taggbox so far. The platform stands out for its intuitive, easy-to-use UI, which makes managing and displaying content effortless. The customer service team was quick to resolve the issue I faced. One limitation I’ve noticed is that it’s currently not possible to automate alternating posts from two social platforms, which would be a helpful feature. I hope the product team considers adding this in the future.”

Priscilla Y

Digital Marketing Manager

“I really like the PDP feature of Taggbox as it helps us sync shoppable products seamlessly across all product pages. I’ve been using Taggbox for the past year and everything has been running smoothly, except for a small issue I noticed while merging. Overall, it has been a great tool for us, especially in increasing revenue through the shoppable UGC widget."

Rebecca Henshaw

Ecommerce Manager

Frequently Asked Questions

Know all about Taggbox with these frequently asked questions here.

Cart Abandonment Rate (CAR) is the percentage of shoppers who add products to their shopping cart but leave the website without completing the purchase. It helps businesses understand how often potential customers drop out before checkout.

Cart Abandonment Rate is calculated using the following formula:
CAR (%) = (1 − Completed Transactions / Created Carts) × 100
Where:
Completed Transactions (CT) = Number of successful purchases
Created Carts (CC) = Number of shopping carts created

According to a study by Baymard Institute, the average cart abandonment rate across industries is 69.57%. Typically, cart abandonment rates range between 60% and 80%, depending on industry, traffic source, and user experience. A lower rate indicates a more optimized checkout process.

Common causes include:

Unexpected shipping or additional costs
Mandatory account creation
Limited payment options
Slow website or checkout page loading speed
No social proof, such as ratings, testimonials, or real customer photos that build confidence

It’s recommended to track cart abandonment:
Weekly or monthly for trends
Before and after major UX changes
During promotional campaigns
Regular monitoring helps identify improvement opportunities quickly.