Reina Olga Increased its Revenue by 21.67%

Founded in 2017 in the fashion capital of Milan, Reina Olga is a luxury swimwear brand renowned for its bold and stylish designs. With a commitment to quality and innovation, the brand has quickly carved a niche in the competitive fashion industry.

As Reina Olga looked to elevate its e-commerce presence, it sought a way to integrate authentic customer stories into its digital strategy, creating a more engaging and trustworthy shopping experience.

The fashion e-commerce landscape is crowded, with customer attention spans fleeting. Reina Olga faced the challenge of boosting website engagement, increasing dwell time, and reducing cart abandonment rates. Additionally, the brand aimed to improve its average order value (AOV) by showcasing its products in a way that resonated with customers.

To address these challenges, Reina Olga partnered with Taggbox to implement shoppable user-generated content (UGC) galleries.

Reina Olga integrated Taggbox’s shoppable Instagram UGC galleries to transform its e-commerce homepage. By curating authentic visual content from social media under the brand’s hashtag #ROGirls, the brand created an immersive gallery that showcased products in real-world use. This approach achieved three key outcomes:

• Improved Engagement: Displaying products in action by real customers increased dwell time and interaction.
• Higher AOV: Showcasing complementary products together helped customers visualize complete looks, encouraging larger purchases.
• Reduced Cart Abandonment: Authentic UGC built social trust, giving customers confidence to complete their purchases.

Michele Teodori

-E-commerce Manager, Reina Olga

“Thanks to Taggbox, we are able to provide our customers with a seamless shopping experience, and it’s honestly working out great for us, especially in terms of improving revenue. With shoppable gallery integrated into our website, customers are making purchases directly from the content.”

What does this tell about using Taggbox?

By incorporating shoppable UGC galleries by Taggbox, Reina Olga experienced a 12% improvement in the overall Average Order Value.

Each visitor on the website spent more time exploring the products, on average. The rate of successful orders increased, and the order size saw an improvement.

Additionally, Reina Olga also saw a +16K post clicks/month. This shows the significance of integrating relatable and authentic UGC on your website.

What’s more is that there was a 66.27% improvement in positive sentiments. Which means that the visitors on website were more satisfied with their shopping experience than before.

Taggbox in Action

For fashion brands that value authenticity and customer connection, Taggbox is more than a tool—it’s a game-changer for digital engagement. Here’s what they’re unlocking:

🔹 Websites That Feel Alive

By showcasing real customer moments, Reina Olga turns static pages into vibrant fashion content hubs.

🔹 Vibrant Shopping Experiences

By featuring real people wearing their collections, Reina Olga makes product pages more inspiring and engaging.

🔹 Effortless Content Curation

Minimal effort is needed to curate fresh, authentic UGC from social media, keeping websites lively and relevant.

🔹 Stronger Customer Bonds

From homepages to product pages, Taggbox helps Reina Olga highlight real customers behind the brand, fostering trust.

When your digital presence reflects real voices, people notice.

That’s why brands like Reina Olga choose Taggbox, to turn everyday moments into meaningful engagement.