About the Brand
Mum & Daughter is a brand lovingly helmed by a mother-daughter duo. The boutique had been offline for five years, but the duo wanted to change how they conducted their business operations.
They wished to sell their products online, shifting from an offline approach to an e-commerce store. The brand offers mother-daughter clothing sets that combine ladies' and children’s fashion. They wanted to showcase the essence of their offerings in real life, captured by UGC, and drive sales in parallel.
The Challenge
LACK OF UGC TO INSPIRE CUSTOMER'S JOURNEY FROM DISCOVERY TO PURCHASE
For Mum & Daughter, transitioning their business from retail to an online e-commerce store was challenging. Though it was the demand for the hour, it came with its fair share of problems, like redefining brand image and building customer trust
Moreover, there was no element of inspiration for customers to see products in real-life scenarios and purchase them confidently.
Thus, they were looking for something that would help them showcase their products in an organic way, leading to more conversions, increased site traffic, brand trust, and maximized engagement for the brand.
The Solution
TAGSHOP: AN ENCOMPASSING UGC PLATFORM FOR ECOMMERCE
After researching various platforms, the Mum & Daughter team stumbled upon Tagshop.
“I was searching for a solution that can boost traffic, increase conversion rate, provide the best shopping experience, and highlight UGC on our website.”
- Co-Founder, Mum & Daughter
Tagshop solved their first problem by offering a shoppable gallery that allowed the brand's content on social media to be directly showcased onto their website. They displayed authentic UGC with products tagged, helping their customers to see, click and buy - all within the same interface.
This seamless integration of user-generated content (UGC) quickly became a game-changer for the business and solved the problem of lack of buying inspiration for customers.
Tagshop also offered Mum & Daughter a solution to bank upon their social traffic by redirecting them directly to their product pages with Shopon.bio.
Mum & Daughter was able to create a shoppable link in bio featuring the brand's shoppable content. This gave the brand visibility and a hassle-free way for customers to shop from social media.
The Results
Conversions Increased by 186% with 58% Average Order Value (AOV)
Tagshop's solutions for Mum & Daughter, especially the shoppable gallery became a driving force in boosting sales. The brand was able to showcase
products through actual customer content which served as a great source of social proof, helping customers make confident buying decisions and
leading to a 186% increase in conversions.
For Mum & Daughter, shoppable UGC gallery on their website also played a vital role in better product discovery that allowed the brand to
capture sales through cross-selling, resulting in 58% surge in the average order value. Ultimately, the integration of Shopon.bio on Instagram,
which directed users straight to the products also improved their visibility.
Their Experience: The MumDaughter Feedback
“I've always believed in the power of influencing, power of content created by our clients on social media, doing experiments with our outfits and influencing people by their content.”
- Co-Founder, Mum & Daughter
Integrate Shoppable UGC Galleries Into Your Store With Tagshop
Ending Note
In a competitive e-commerce marketplace, even the most innovative and efficient brands find gaining visibility and building trust challenging. Doing that with a new audience base is a different challenge altogether.
If you are a brand and want your business to flourish, you must do what the industry and audience demand. By incorporating solutions like Shoppable UGC galleries, you inspire your customers, and reliable social proof and lead them to purchase.
The partnership between MumDaughter and Tagshop resulted in massive success for the brand, allowing them to achieve their goals more efficiently.