How To Increase Google Business Profile Traffic?

Every business today wants to have targeted visibility on Google. For this, most marketers run targeted Google ad campaigns and optimize their websites but fail to recognize the importance of Google Business Profile. They need to understand that Google Business Profile is not a small business thing anymore, but it is a huge opportunity for brands to grow. Even though some list their products on it, they do not know how to increase Google Business Profile traffic. 

This blog has everything you need to know about increasing traffic on this underrated platform. So, without further ado, let’s get started: 

Why Is Google Business Profile Optimization a Good Idea?

Optimizing your Google Business Profile has a lot of game-changing benefits for a brand. Let’s look at some of them:

1) More Visibility

Google is most likely the first place users search for your business. When you have a complete profile on this platform, 70% of users are likely to visit it. So, when you optimize your Google Business Profile, you enhance your business’s visibility and increase Google Business Profile traffic.

2) Boost Local Rankings

Google’s algorithm considers the quality of information and relevance of your Business Profile when giving results to the users. So, when you optimize your Google Business Profile, they send signals to Google to rank you higher in local search results. This will eventually bring more people to your website, enhancing traffic and, hence, conversions.

3) More Conversions

With an optimized Google Business Profile, people can search for you, call you, visit your website, and even check reviews to build trust. This method of increasing Google business profile traffic can lead to more conversions, as having a strong presence with great reviews builds credibility.

4) Valuable Insights

Google Business Profile gives data driven insights into users’ search queries and activities, such as the total number of visits, calls, reviews, etc. This gives marketers more clarity on their concerns and helps them to optimize accordingly.

5) Customer Engagement

When users leave positive customer reviews on Google, it encourage other visitors to leave their reviews, too. By writing reviews and asking queries on Google profile leads to interaction and engagement. This helps in building trust under the business and helps in fosetering positive customer relationships.

How To Increase Traffic on Google Business Profile?

To upsurge traffic on your Google Business Profile, you need to practice the following:

1. Complete Your Profile

This is obvious but start by completing all the key information in your Google Business Profile. Many marketers don’t complete all the information on their profiles, such as adding business address, listings, business hours, and more. This may hinder your local SEO rankings, and customers may get confused if they find any major miss.

That’s why having a complete Google Business Profile is a must to increase traffic on Google Business and attract visitors. You can significantly generate organic traffic and grow your business reach at a greater level.

2. NAP and Website Updates

NAP includes name, address, and phone number, the most important factor for local SEO. Also adding a website address is no doubt crucial for boosting Google Business Profile traffic. Maintaining NAP and website consistency fosters clear communication and navigation for your visitors. In addition to this, provide your business category, social media profile and other details for more refined profile.

3. Write a Compelling Business Description

Your business description must be well-crafted with relevant keywords, reflecting what your business offers to the customers. Showcase your unique selling points and what exceptions your business offers, such as product range.

Make sure to add a call to action and perform good keyword research before adding description. An engaging business description increases Google Business Profile traffic and gives you a competitive advantage to outrank your competitors.

4. Add Images

Uploading quality photos and images to spice up your Google Business profile is a good idea that even contributes to elevating profile visibility. It is a positive signal to Google that you are active on the profile and help in boosting your local SEO reach.

Make sure you add photos that highlight your business location, products, services, and customer-generated content. This not only adds authenticity but also boosts your business credibility plus increases Google Business Profile traffic.

5. List Products and Services

Adding the products and services you offer to your Google Business Profile is apparently the easiest way to advertise what your business offers. It gives the customers a sneak peek of your business. Make sure to add the full product description, price, etc., to level up your rankings.

This strategy to increase Google business profile traffic urges others to open your product section, which will likely convert and increase your click-through rate (CTRs).

6. Add Attributes

Attributes are features that potential customers look for, like “free wi-fi,” “gift shop on site,” etc. Who does not want freebies and complementary things? Highlighting these unique elements makes visitors feel valued and enhances your profile visibility. Attributes allow customers to understand what to expect before visiting a store, leading to higher customer satisfaction and building a positive brand image.

7. Ask Customers to Leave a Review

No marketing can outweigh the power of authentic customer reviews that visitors see and trust. 62% of customers leave a review if asked, and it’s advisable to start with your most loyal customers. Additionally, responding to reviews, be they positive or negative, signifies that you value your customer’s viewpoint and are committed to providing excellent customer service.

You can even embed Google reviews to your website by using tools like Tagbox to build social proof. The tool helps display Google reviews in real-time and enhances the overall website experience of visitors. Hence, you can manage Google reviews better, and traffic is increased organically. This works wonders for your website traffic and encourages other customers to leave reviews, resulting in more Google reviews.

8. Set up Messaging Via Profile

Enabling messaging via Google Business Profile allows visitors to send messages to your phone easily. Using this method to increase Google business profile traffic, customers can directly reach out to you with their questions, improving their overall customer experience. Customers expect rapid response, and responding to them on time makes them feel valued and helps foster communication.

9. Add Questions & Answers

Add frequently asked questions to your profile to provide your visitors with all the necessary information they are looking for. This section should be regularly updated so that anyone can ask questions and give answers.

Chances are they add misleading or false information about your business. So make sure to set up Q&A alerts and add your own Q&A section to keep your users updated on the relevant information.

10. Invest in Google Ads

Optimizing your profile is a must, but setting up Google ads is a great option if you want to increase Google Business Profile traffic. This helps enhance your business visibility and generate better conversions. To set up GBP ads, log in and go to the ads section. Create your ad by doing specific targeting of demographics and locations, etc.

11. Monitor and Analyze Your Performance

Google Business Profile gives you valuable data into how your listings are performing and how users are interacting with it. By downloading and analyzing these metrics, you can identify the trends and better optimize your strategy to improve traffic on the platform. This helps you in taking informed decisions and enhance the overall performance of your Google Business Profile.

12. Create Google Posts

You can engage your customers by adding visually appealing Google posts on your profile. Here, you can promote your special events, share news, and present deals and discounts to your customers.

You can enhance your customer experience by keeping your profile updated with the latest, which also contributes to your local search rankings. Ensure that you post high-quality Google posts with relevant keywords and attractive visuals to increase Google business profile traffic.

13. Cross-Promote Your Profile

Just like other social media content, you can cross-promote your Google Business Profile as well. Try to highlight your Google profile and its ratings consistently over every social media platform or add a review badge on your website.

Additionally, promote your profile using other platforms to redirect your visitors to your business profile. For example, you can add posts like ‘Check out our Google Business Profile on your social media for more information.’ This encourages your audience to visit your profile and take some action, like searching for your business or leaving reviews, which eventually increases Google Business Profile traffic.

14. Keep Your Hours Accurate

Google recommends regularly updating your working hours and days on the platform to give shoppers accurate information when you are active. Google aims to give its customers the best possible experience; hence, keeping them informed about special times, holidays, and hours boosts your business credibility and builds confidence in users.

15. Integrate Google Reviews into the Website

Embedding Google reviews on your website helps build trust among your visitors. When a visitor comes to your website, they look at the authentic reviews and ratings provided by the customers, which builds social proof and increases conversions.

Tools like Tagbox helps in adding Google review widget to your website engagingly. You can easily collect Google reviews and add them using various themes and layouts to make them look visually appealing.

Wrap Up

Optimizing your Google Business Profile is crucial as it helps provide quality information to your visitors. This way, you not only enhance your local SEO but also provide excellent customer service.

By following all the above best practices, such as completing your profile,cross-promoting your business, responding quickly, and more, you can increase Google Business Profile traffic to your profile and build strong customer relationships.