Top Google Reviews Statistics Every Marketer Should Know

There was a time when word of mouth used to be the most authentic and influential type of marketing. But with everything going digital so rapidly and a heavy decline in communication skills, brands needed a digital alternative for word-of-mouth marketing. The best one they found was Google reviews, a platform launched by the largest search engine in the world. It allowed users to share their opinions about a product/ service online for everyone to see. Here are some compelling Google reviews statistics that will show the actual influence it has had over the years in brand growth.

We’ve also mentioned why these Google review statistics are important for your business and how you can leverage authentic Google reviews.

Notable Google Reviews Statistics

Check out these Google review statistics:

1) Statistics of Google Reviews Related to Usage and Popularity

1. Google Reviews is the leading business review platform, controlling over 83% of total reviews written online. Which is followed by Yelp in the second position.
   
   – Important for your business: This means that your brand has the highest chance of getting visible if it is listed on Google Business Profile among all the local platforms.
   
   
2. 48% of customers read review summaries before reading individual reviews.
   
   – Important for your business: It implies that it’s important to manage your star ratings to ensure they give a good first impression of your business. For that, you need to ensure more positive reviews.
   
   
3. As per the research done in 2023, the average Google business profile gets 66 reviews per location.
   
   – Important for your business: If your brand is also listed on Google Business Profile, then you must look to get at least 66 reviews to stand out from an average business.
   
   
4. Filtering reviews through keywords or pictures is found useful by 92% of customers.
   
   – Important for your business: Even if the reviews posted by your customers are not relevant, you can use similar keywords in your responses, making it important for you to respond.
   
   
5. Local Customer reviews survey says, Google is the most trusted review platform from customers for industries like health care, beauty and wellbeing, entertainment, real estate, and professional trade.
   
   – Important for your business: No matter what industry you are in, positive Google reviews can impact your growth. Ensure that you ask for a Google review whenever you get a happy customer.

2) Stats of Google Reviews’ Impact on Buying Decisions

These are the Google reviews statistics to make you understand the direct impact these reviews can have on conversions.

1. 88% of customers trust Google reviews as much as a recommendation from someone they know.
   
   – Important for your business: This stat signifies the importance of having more and more positive reviews on your profile, as it can be the first thing a potential customer might come across.
   
   
2. 83% of customers read Google reviews before making a buying decision.
   
   – Important for your business: Keeping this in mind, you must showcase Google reviews wherever it is possible. You share it on social media or even embed it on your website using tools like Tagbox.
   
   
3. The number of customers who consider engaging with a business that has an average rating of 1-2 stars is just 13%.
   
   – Important for your business: As clearly mentioned in the stat, you must focus on customer satisfaction to avoid a lower star rating. Your ratings must always be between 4 and 5 stars.
   
   
4. 63% of consumers say that they lose trust in a business after reading the negative reviews.
   
   – Important for your business: Google reviews statistics like these can be scary to see, but remember, if you get negative reviews, you can always retain the customer by responding professionally to the review.
   
   
5. 56% of customers are attracted to brands that respond to Google reviews.
   
   – Important for your business: The main takeaway from this is that just responding to your reviews can increase your conversions.
   
   
6. 59% of customers trust the average star rating of a business only if it has more than 20 reviews.
   
   – Important for your business: These Google reviews statistics are mainly for a new business; make sure to obtain more than 20 reviews as soon as your business is launched to get more engagement and conversion.

3) Google Reviews Statistics Related to SEO and Local Ranking

Here are some of the most notable Google review statistics about Local businesses.

1. 88% of customers are influenced by reviews when they are searching for a local business.
   
   – Important for your business: If you are a local business, then Google reviews are what can set you apart from your competitors.
   
   
2. 68% of customers leave a review about a local business only after getting asked.
   
   – Important for your business: Asking a customer right after they have experienced your service/ product can increase the chances of them leaving a positive review.
   
   
3. 83% of the US population searches for Google reviews to discover local businesses.
   
   – Important for your business: Local brands in the US should be highly active on their Google Business Profile and must optimise it for maximum visibility and engagement. You can also display a Google reviews widget on your website with a review badge to maximize the impact of your positive reviews.
   
   
4. An increase of .5 stars can increase the revenue of your local business by 20%.
   
   – Important for your business: This means that every star and review is important. You must take every review seriously to ensure that your overall rating keeps increasing or at least stays the same.

4) Fake Reviews

After all the positive Google reviews statistics, here is one about the Fake ones.

50% of customers claim that they’ve seen Google reviews that they thought weren’t real.

– Importance for your brand: It is important to understand that customers can report reviews if they find them fake. Hence, one must make sure not to buy Google reviews or post fake ones themselves.

Final Words

That’s it, you now know some of the most notable stats of Google reviews. You understand how valuable Google reviews can be for your brand. Hence, you must not leave any opportunity to increase Google reviews or showcase them on every platform possible. Next time you’re thinking whether to ask a customer for a review once they associate with you, keep these valuable Google reviews statistics in mind.