Earth Day Launches #OurPowerOurPlanet Using Tagbox

On the prestigious occasion of Earth Day, i.e., April 22nd, 2025, a non-profit organisation called Earth Day too, (literally, we’re not making this up!) marked its 55th anniversary reminding everyone that environmental action is no longer optional, it’s essential.

With the theme “Our Power, Our Planet,” Earth Day mobilized millions of individuals, schools, communities, and organizations to take action both locally and digitally. Their movement encouraged people to educate, advocate, and most importantly, ACT.

Imagine 7,000 people showing up in one place; the travel, the logistics, the emissions. For a climate-first movement like Earth Day, that kind of carbon footprint just wouldn’t fly.

So, Earth Day 2025 went digital.

People were encouraged to take three simple steps:
1. Choose an act.
2. Post about it on Instagram, X, TikTok, YouTube, or Facebook.
3. Inspire others to do the same.

But with thousands of posts flooding in from around the world, a new challenge emerged:
How do you collect all those stories, cut through the noise, and actually show the world what taking action looks like?

“The stories were out there, we just needed a way to find and showcase them.”
— Social Media Coordinator, Earth Day

What they needed was more than a hashtag. They needed a way to see the movement in motion – authentic, scalable, and climate-conscious. Thus, enters Tagbox .

Tagbox delivered exactly what the campaign needed: a personalized content widget that made collecting and sharing actions easy and inspiring, all done in real-time. With built-in features to automatically remove duplicate posts, organizers could showcase fresh stories without redundancy, keeping the momentum going without overwhelming the audience.

Even better? Posts could be filtered by hashtags like #OurPowerOurPlanet and #EarthActionDay to display event-related posts.

Paired with the Earth Action Day’s 3-step formula – Take Action. Post. Share.The campaign became a global ripple effect of change. From pledging to ditch single-use plastics to planting native trees, people across the world took simple steps and inspired others to do the same.

And with the Earth Action Day Live Cam; i.e., the Widget Live, the communities could watch their collective impact grow because real change doesn’t need to be loud, it just needs to be seen and that made all the difference.

Katherine Bruchalski

-Digital Media Manager, Earthday.org

“Tagbox was the backbone of our global campaign. With their smart, real-time content widget, we turned individual actions into a visible movement. By aggregating hashtags like #OurPowerOurPlanet and #EarthActionDay, we showcased fresh, inspiring stories — making it easy to unite people around real, measurable change.”

The plan? To scale even further, rolling Tagbox out at events, trade shows, and more touchpoints to turn every interaction into a story worth sharing.

What does this tell about using Tagbox?

With Tagbox, Earth Day 2025 achieved massive results and turned climate action into a global movement.
Organizers used Tagbox to curate a social media widget which showcased thousands of real climate stories across digital platforms live.
A hashtag campaign across Instagram, X, TikTok, and more led to:

• 7,000+ posts capturing real actions
• 200K+ site visitors exploring UGC
• 14,000 widget clicks with an 8.83% CTR

Tagbox in Action

Tagbox is more than a campaign tool, it transforms UGC into impact, from local change to national movements.Here’s how:

🔹 Showcase Authentic Voices

Turn user stories, pledges, and actions into dynamic, trust-building displays on your site or hub.

🔹 Control the Narrative

Curate UGC from Instagram, X, TikTok, and more where you can filter by hashtag, keyword, or sentiment.

🔹 Fuel Every Touchpoint

Bring static pages, events, and reports to life with interactive, real-time content.

When people see real stories, they act.

Tagbox helps you spotlight the moments that matter and inspire more of them.