Imagine: a potential customer lands on your website, scrolls through products, reads carefully written descriptions, and then leaves. Sounds familiar?
Here is the problem with the traditional websites: they are static museums in a world that craves live, and authentic experiences. While your competitors are stuck with yesterday’s content, savvy brands like Eureka Furniture are using Instagram on websites.
In this blog, we will discuss some of the innovative brands that have cracked the code of website engagement with the Instagram widget. Let us take a look.
Industry-Wise Must-Know Instagram On Website Examples
Businesses use Instagram on their website to establish a firm connection between the visitor and the brand. Here are some examples from the Instagram website, categorized by industry.
eCommerce
1. BerghOff Home
The Berghoff Home website features a dynamic Instagram section, titled “Latest From Our Kitchen.” This horizontal, scrollable Instagram gallery is elegant in its simplicity, featuring a navigation arrow for easy browsing. The featured content showcases a diverse range of instagram marketing tools. Posts include promotional content, such as the Iconic Belly Collection sale announcement, as well as lifestyle imagery of someone cooking in a modern kitchen. Additionally, the beautifully plated dishes showcase the brand’s products in action.
2. Reina Olga
Reina Olga has created something special with their Latest from Our ROGirls section. Instead of investing in expensive photo shoots or studio-produced content, they have turned their customers into brand ambassadors. The swimwear brand encourages users to share photos of themselves wearing their pieces using the hashtag #ROGirls, then curates the best content for their website.
Their Instagram on the website displays a horizontal scroll of authentic customer photos featuring women in various Reina Olga swimwear pieces. Each image captures real moments. This approach shows the potential buyers exactly how the swimwear looks and feels in a real-world setting.
3. Weltevree
Weltevree has integrated an Instagram feed on its website, transforming it into a window into a real-world product experience. The carousel showcases high-quality content that immediately captures attention and creates an immersive browsing experience.
The Instagram widget showcases carefully curated customer content that extends beyond simple product shots. Each image tells a story about outdoor living. This includes cozy evening gatherings around fire features to peaceful moments with their distinctive furniture pieces.
4. Hello Bello
Hello Bello’s Instagram on the website takes a refreshingly honest approach to marketing baby products. Instead of picture-perfect studio shots, their feed showcases real parents and babies using their products in everyday situations. This instagram marketing strategy resonates deeply with their target audience, busy parents who seek genuine product experiences, not glossy advertisements.
5. Eureka Furniture
Eureka Furniture has incorporated Instagram into its website, featuring a clean section with its Instagram handle prominently displayed at the top. This encourages their visitors to get inspired by aggregated posts. Meanwhile, they also promote user participation via a contest where customers can tag the brand for a chance to win $500 worth of furniture.
The Instagram feature on the website showcases a grid of high-quality lifestyle photography, displaying
their furniture pieces in beautifully styled indoor and outdoor settings. These settings feature modern living rooms with scenic views, cozy bedroom arrangements, and poolside outdoor furniture setups.
6. Feather And Black
Feather and Black showcases customer creativity through their Feather and You gallery section on their website. This dedicated space highlights real customer homes and styling choices. The brand invites Instagram users to tag @featherandblack and use #featherandblack in their Instagram photos. Via these entries, they also offer to get featured in the company’s online gallery.
This approach benefits both parties. Customers receive recognition for their interior design choices when featured, while companies gain authentic visual content showcasing their products in real living spaces. The showcase serves as a source of ideas for prospective buyers, helping them understand how items appear within authentic home settings.
7. Sockeloen
Sockeloen has taken an interesting approach with their Instagram widget by positioning it as the “Sockeloen Community” rather than just a product showcase. This framing immediately signals that they’re building something bigger than a typical brand – they’re creating a movement around cycling culture and community participation.
Education
1. Boston University
Boston University integrates a Taggbox Instagram widget on its website to keep the community connected in real-time. The social media widget displays current posts from various platforms, including Instagram, Twitter, Facebook, and others.
This content features information like alumni meetings, campus happenings, and event associations. This way, they eliminate the static website and showcase real-time content by pulling Instagram onto the website. They have also utilized the Review Hub feature by Taggbox, which helps them collect more content via a simple QR code on the website.
The integration helps to increase engagement while also positioning the BU website as a living hub of community stories.
2. Roanoke
Roanoke College uses Instagram on its website to give visitors an authentic glimpse of campus life. Their “A Day in the Life” section features photos and stories shared by students. This section was created with Taggbox via their hashtag campaign. They launched their
#RoanokeCollege on various social media platforms like Instagram, Twitter, and TikTok.
This helps them turn the website into a lively storytelling hub. As a result, the prospective students and their families will experience the campus culture firsthand. When they showcase student content, Roanoke strengthens its brand as an inclusive and engaging community.
3. UT Southwestern
UT Southwestern Medical Centre seamlessly integrates its social media feeds into the website with a clean, modern widget. This dynamic section draws content from platforms such as Instagram, Twitter, and TikTok.
This allows visitors to explore medical breakthroughs, lecture series, community events, and faculty highlights in real time. The Instagram on the website blends with the site’s design, which makes content discovery intuitive while keeping the academic and research community constantly engaged.
Food & Beverages
1. Crave Cookies
Crave Cookies seamlessly integrates the Taggbox Instagram widget into its website, keeping the brand’s energy fresh and authentic. They showcase real-time UGC, customer reviews, and cookie unboxing videos.
Crave transforms its website into a digital bakery. Visitors don’t just see product photos; they experience the excitement of new cookie drops, fan reactions, and behind-the-scenes. This builds trust and also creates cravings that lad to instant conversions.
This amalgamation of visuals and community-driven content makes Crave’s website feel more like a social feed than just an online store. This eventually keeps fans engaged and hungry for more.
Sports
1. FC Zurich
FC Zürich integrates its Instagram on the website, turning it into a real-time hub for fans. The Taggbox Instagram widget highlights everything from matchday lineups, training sessions, fan moments, and event updates, keeping supporters constantly connected.
Instead of static updates, the live Instagram integration ensures that fresh, authentic content is always visible. This approach doesn’t just inform; it excites, engaging fans with behind-the-scenes moments and community-driven stories.
With its vast football culture showcased through dynamic visuals, the club strengthens fan loyalty while also creating new opportunities for merchandise promotion and ticket sales.
Non Profit
1. International Greeter Association
The widget displays social media posts from various local Greeter organizations worldwide. This helps visitors to see recent activities and content from the Greeter community.
At the top of their social widget, visitors can view “All” posts or filter by platform, with icons for Facebook and Instagram visible.
The association showcases posts from various Greeter groups in cities such as Bordeaux, Hamburg, Moscow, Montreal, and others. They also display photos from Greeter activities, showing volunteers with visitors at various landmarks and tourist spots. Along with that, they show recent posts with timestamps (ranging from hours to days ago).
2. Herauf Modular
Herauf Modular showcases the Instagram widget on the website in a scrollable and sleek manner. This highlights section displays all the brand’s recent projects. Visitors can browse multiple posts without needing to leave the website. This Instagram widget automatically syncs with the Herauf modular Instagram account.
3. Canada Action
Canada Action uses a social media widget on its website. They utilized Taggbox to aggregate content from various social media platforms and display it on their website. With the help of a moderation tool, they showcase brand-aligned content from each platform. This helps them make sure content stays relevant and engaging.
Hospitality
1. Tahuna
Tahuna NZ utilizes Instagram on its website to showcase the breathtaking landscapes, thrilling activities, and authentic guest experiences that define the New Zealand travel experience. Their embedded Instagram feed features reels and stories from travelers who capture hikes, nature escapes, and adrenaline-fueled moments. They launched their hashtag campaign named: #tahunabeach. This helps them aggregate content from the social media platforms and flaunt it on the website.
This UGC-driven approach not only builds authenticity but also sparks wanderlust among potential guests.
By displaying real-time content, Tahuna makes sure its site always feels alive and dynamic, making it more persuasive than static brochures. The strategy inspires travelers to book experiences directly, blending adventure marketing with the credibility of authentic social proof.
Steps To Add Instagram On a Website With Taggbox
Here is a step-by-step guide on how to add Instagram to a website with Taggbox.
Step 1: Create Your Taggbox Account
First, head over to tagbox and log in if you already have an account. If not, sign up.
Choose “Social Feeds on website” from the three options.
Verify your email address if you haven’t logged in.
Step 2: Go To Content Gallery.
- Once you’re in, select Instagram as your source.
- Next, pick how you want to pull content (hashtags, tags, handle, etc).
- Click on Create Feed. Now you will see your content gallery created.
Step 3: Head To the Publish Button
- Click on the Publish button. Now it’s time to edit your feed
- Select the theme, then customize the feed, and you can add a Call-to-action button if you want.
- When everything appears to be in order, click “Generate Code”.
Step 4: Paste The Embed Code
- Once you generate the embed code, select the platform your site is built on (e.g., WordPress, Shopify) and copy the code for that platform.
- Go to the backend of your website.
- Open the page where you want your feed to appear.
- Paste in the code you just copied
- Hit Publish or Update, and voila, your feed is live on your website.
The Final Words
Instagram on a website has evolved from a nice-to-have feature to an essential part of any website nowadays. The examples above demonstrate how various industries utilize Instagram on their websites to establish social proof and drive tangible results.
