Social Media Aggregator Tools and Everything You Must Know About
Can you recall a day when you didn’t use any social media platform by choice?
You can’t !! Nor can we.
Social media platforms are a necessity for billions of users to access, explore, & share content, as well as engage in shopping activities. Similarly, for brands, it is a global marketplace offering limitless opportunities for marketing, growth, and success.
Now, the social media footprint is expanding continuously with increasing usage and evolving features.
Therefore, there is an increasing need for a holistic solution that perfectly leverages all social media elements to satisfy users and fulfill the needs of marketers & brands simultaneously.
Here comes the role of the Social Media Aggregator Tool.
What is a Social Media Aggregator Tool?
A Social media aggregator is a tool that helps in discovering & curating content from social media platforms into a single feed and gives the option to display this feed across all marketing channels.
Most importantly, the Social media aggregator tool helps in curating user-generated content for your brand that you can leverage in your marketing & promotion, along with building trust, increasing user engagement, uplifting brand image, and growing conversion & sales with minimal investments.
It can curate content relating to any hashtag, profile, channel, keywords, timeline, stories, etc., from social media using a social media widget.
Besides, the tool also provides options for creative customizations to the feed, moderating the content quality, adding branding & promotional content, and many more.
Social media aggregator makes it easy for marketers or event organizers to provide an immersive & exciting experience to the users through content that generates beneficial returns.
Top Features To Consider in a Social Media Aggregator Tool
The list goes on, but here are a few. To learn more, read the following points: we will explore some key features of social media aggregators in the next section.
1. Simple Pricing Structure
One of the essential things to look out for while searching for the right fit social media aggregation tool for your brand is the pricing of the plans they offer, depending on your brand’s budget.
After determining the goals and requirements, check certain things, such as annual subscription charges and cancellation policy, and evaluate their key features.
Keep in mind to take maximum advantage of the functions that increase your productivity.
2. Robust Moderation
The moderation feature is an essential and ideal social media aggregator platform requirement. This tool helps you sort out all the content according to need and relevance.
You can also display real-time content at live events. With the help of this feature, you can discard the data that does not resonate with your brand value or messaging. Other than that, it also helps you to filter out content based on trolls; irrelevance is offensive or inappropriate.
So keep an open eye and scan properly through the social media aggregator you are considering.
3. Multiple Source Support
Social media has grown so much over time, and many new platforms have emerged and have gained so much popularity, such as Instagram, TikTok, Twitter, Tumblr, and many more.
With time, people worldwide have made their social media presence and indulged in creating content.
Always check how many social media platforms are sourced by your social media aggregator tool and what features accompany it, as this will determine your reach and growth.
4. Real-Time Analytics
The Analytics feature is a must-have on a social media aggregator platform as this helps you track your growth. Not only can you keep a check on that, but it also reflects the performance of your content, marketing campaign, and strategies.
While looking for your social media aggregator tool’s analytics function, check if it extends customer engagement, publishing and Google analytics, network growth analytics, and data reports.
Best Social Media Aggregator Tools
Explore the top tools to curate, display, and manage social media feeds effortlessly.
1. Taggbox
With global brands like IKEA and OnePlus as clients, Taggbox is a leading social media aggregator platform offering multiple digital marketing solutions.
On this platform, you can collect, manage, and moderate content easily. You can also display it anywhere using its simple, user-friendly features.
It is quick and lets you complete your task in simple steps, like aggregating reviews together, curating them accordingly, and publishing. Not only this, but it also offers filtering features to match your style and complete your requirements. Some key features include real-time updates, screen compatibility, and analytics.
With Taggbox, you can aggregate content from 15 social media platforms, including YouTube, Twitter, and Instagram, making getting rights to user-generated content easy.
One unique feature this platform offers is its responsive layouts, which allow you to flaunt your new customized social media feeds on the website.
This platform gives a free plan and multiple paid options; after you pass the 14-day free trial, plans start at $24 a month, making it very affordable.
2. Flocker
Making the task of the marketing team easy, Flocker makes it easy to gather and display user-generated content. You can also create social media feeds for your brand website, digital display, hashtag campaigns, and live events.
This platform recently helped their global client, Metallica, collect social media updates from each concert and display them in one place.
They offer multiple layout formats, so you can easily create content from Instagram posts to YouTube videos. With its moderation feature for content, you can control and manage what is displayed.
This platform’s critical features include multiple languages, spam blocking, and attractive call-to-action buttons, and its pricing starts at $47 per month after a free trial of 14 days.
3. Tagembed
Tagembed is one of the most cost-effective platforms offering users social media content aggregation features for their websites. Let its customers generate a responsive widget feed at very reasonable prices.
Other than that, branding, engagement analytics, and manual and automatic moderation are other functions.
Tagembed enables social content integration from over 18 platforms. You can generate attention by showcasing testimonials, social media stories, shoppable UGC, and visually appealing galleries of social media posts. Not only that, but this comes with customization options, layouts, and color schemes, making it simple to convert social media content into more engaging experiences.
4. Juicer
Loved and trusted by over 5,000 brands of different sizes, Juicer offers a vital content integration feature from up to 15 social media platforms, social feed themes, and customizations of all the collected social content.
With the help of this platform, you can gather content visuals, posts, and even hashtags and generate attractive feeds after customizing them according to your needs. Not only this, but you can moderate and manage the aggregated social media feed and stay assured that you are in control.
Juicer also enables users to access social media analytics and offers three paid plans at $19 per month after the basic free plan.
In total, it enables you to display the feed anywhere and is a great tool that you can use to leverage your collected social proof.
5. Hootsuite
With over 18 million users in more than 170 countries, Hootsuite is one of the best platforms brands use to manage social media content. Its special functions include content curation, campaign management, analytics, and reporting.
As a user of Hootsuite, you can aggregate social visuals from multiple social media platforms, monitor content, engage with your community, and much more. It also allows you to search by keyword, hashtag, or location.
Regarding its plan pricing, they have a generous 30-day free trial, and their pricing begins at $49 every month if billed annually.
6. EmbedSocial
A complete UGC platform helps gather user-generated and social media content; EmbedSocial officially shares its API with social media networks.
With their social media aggregation feature, they have EmbedFeed products specifically. You get access to customers’ pictures for various content types. And they have also added YouTube and TikTok for integration for users whose video content is crucial.
Additionally, you can aggregate social media content using hashtags for your marketing campaigns, customize and moderate, and offer analytics and reporting.
As for their plans, the free plan includes platforms like Instagram accounts and hashtag feeds, and for additional benefits and features, sign up for their two paid plans starting at $29 per month.
7. Curator
Curator is another social media content aggregator tool that helps you collect and showcase content wherever you like, irrespective of your brand size, as their clientele includes, Yamahan and Netflix.
It helps you make your collected content into a family-friendly feed through moderation in which you can set rules and keep the irrelevant and unnecessary content out.
Its main functions include editable posts, reporting, and Facebook and Instagram support. Not only this, but it is also a hashtag, mobile, and SEO friendly.
Benefits of Using Social Media Aggregator
Discover how a social media aggregator boosts engagement, saves time, and maximizes your marketing efforts.
1. Time and Cost Efficient:
Marketing is a profile that holds a major portion of our business’s investment budget. However, the ROI in most cases is not that significant.
Social media aggregators provide the perfect solution to maximize benefits from your marketing efforts with minimal investment.
You don’t need to spend time creating separate content for different channels. Instead, you can easily curate existing social content.
A content aggregator also reduces efforts spent on data analysis, presenting information, and creating engaging content. This helps save both time and money.
Its impact and result are far-reaching, covering various dimensions of social media marketing.
2. User-Generated Content Builds Trust & Authenticity
More than 50% of customers trust UGC as compared to any other type of advertising. Over 90% of customers trust recommendations and reviews from other users/peers while making online purchases.
The facts show how important UGC is for the brands, and social media aggregators are the perfect tool to find and curate the valuable user-generated content from social media.
Social media is a hub of user-generated content ,as many users share content around brands and their offerings on social profiles.
User-Generated Content is equal to Brand Loyalty. So, use the voice ofthe people to tell your story for you. Any form of content, like pictures, videos, text, testimonials, or audio, which has been posted on social media platforms by unpaid contributors.
These contributors can be fans of the brand or constant users. In short, UGC is the content promoted by the unpaid contributors and not the brand itself. Brands that leverage user-generated content are most likely to increase their brand loyalty.
3. Generate Audience Engagement:
Audience engagement through social media aggregation tools is the most effective way to interact with your audience. It also alleviates the connection between the audience and the brand.
For instance, tools like the Instagram wall and Twitter wall from social media aggregators are highly efficient in regulating on-site engagement during events and exhibitions or real-time engagement on websites.
These walls kindle an urge among your audience to be featured on a big screen at an event.
It makes users post live updates of your event, brand hashtag campaigns, hashtags, etc., on their social media. These posts are then shown live on the screen or website feed, which is displaying the aggregated content.
This also increases user engagement among those who are watching or viewing your social media feeds and walls.
4. Curate Creative Content:
If Social media aggregator tools are used wisely, the impact of the curated content can be impeccable.
Social media has billions of users who post content daily, so the diversity, quality, and uniqueness of the content is extremely amazing.
Therefore, social media aggregators give you the power to select and curate the best content from this diverse hub that is relevant to your brand and can bring the best results.
You can choose what type of content, like images, videos, texts, etc, you want from where you want the content, like Europe, the US, etc., or you can choose the latest or old posts as well.
To get more relevant and powerful content, two things that work here are appropriate hashtags and interactive campaigns. A combination of an interactive campaign and an opportune hashtag will make your followers participate and generate the best content for your brand.
5. Amplify Your Social Media Reach & Brand Awareness
A social media aggregator is an incredible tool to create an influential presence on social media networks through different channels.
When you bring this social media content into your feeds and display it across different marketing channels like websites, email campaigns, events, signage, etc. ,you will get the opportunity to showcase your social content.
Having engaging and interesting social media feeds will help you redirect a great amount of traffic to your social profiles, leading to building more followers, growing reach, enhancing brand awareness, and building a strong social community.
This will be immensely beneficial in your future social media and other marketing campaigns, with more engagement and more possibilities for conversions.
6. Discover And Create Social Media Trends:
Amidst the competition prevailing in the market, every brand needs to be aware of various trends occurring in its surroundings. A social network aggregator can be of help in this context, too.
With the use of the tool, you can keep an eye on trending brands/ campaigns. Analyzing these trends closely can help you determine various success factors for a social media campaign and implement them to create a new trend.
Conclusion
This was a complete guide to help you understand social media aggregators. Learn how they can benefit your business, ways to leverage them, and how to choose the best one. Discover how Taggbox, as a social media aggregator, provides top-notch solutions.
Choose the best social media aggregator to unlock the power of your earned media, like UGC, and owned media, like branded content. Use it to boost brand growth and explore new revenue opportunities.
FAQs
A social media aggregator is a tool that collects content from different social media platforms and combines it to be displayed at live events or websites.
Before choosing a social media aggregator, you should consider factors like your budget, goals, and features offered by different tools like analytics and support from multiple social networks. Try free trials before making a decision.
To collect all the content generated on social media in one place for monitoring and display at events, conferences, or brand websites.
