20+ Must Have TikTok Marketing Tools For Every Marketer in 2025

TikTok is an exceptional social media platform with the power of short video marketing for brands and marketers. With a user base of over 1.5 billion, this platform lets you create engaging videos of 3 to 10 minutes. TikTok has become part of every brand’s product promotion, from small businesses to large MNCs. Furthermore, with the correct TikTok marketing tools, you can make the most of it for online marketing campaigns.

Let’s look into some of the statistics to understand the marketing benefits of TikTok. 

• 58% of users take shopping inspiration via TikTok.

• Today, TikTok has 40.5% more shoppers currently than in 2022. 

• A 67% increase in purchasers is estimated through TikTok by 2026. 

Strengthen your marketing strategy with the power of TikTok to achieve better reach and growth.

Stay hooked to learn more about the TikTok marketing tools that, with the correct strategy, can help you achieve your marketing goals and seamlessly beat the competition.

20+ Best TikTok Tools For Marketing To Use in 2025

We all know TikTok is a spirited platform with numerous users creating interactive viral short videos. It has evolved and is an excellent platform for businesses to craft successful campaigns. TikTok marketing tools are an exceptional solution that helps businesses optimize their platform presence. 

These tools handle many functionalities, including ad creation, influencer collaboration, content optimization, and analytics. To stand out in the crowd and drive engagement, some businesses choose to buy real TikTok likes, which can be a game-changer for visibility. Choosing from so many options for TikTok marketing tools can be very confusing. Hence, we have curated a list of the best ones to eliminate confusion. 

1. Tagbox

Tagbox is the most innovative TikTok marketing tool on the list, helping businesses boost their content strategy. It lets you create an intelligent TikTok widget that curates and collects content directly from the personal account or post URL. Further, by creating a Tagbox widget, you can seamlessly embed TikTok videos on the website, boosting its capabilities to engage and convert. 

The TikTok marketing tool offers personalization and customization features. Businesses can use these features to design widgets that match their branding. 

• Users can choose their preferred layout, themes, and other elements from numerous options. 

• Tagbox comes with the option of moderation, both manual and automatic. 

• For manual moderation, you must check the box “manually approve posts before making them public.” This lets you moderate content according to the targeted audience. 

• After deselecting the box, your new connections will automatically be approved and publicly displayed on the website. 

• Tagbox offers valuable insights into audience behavior, content metrics, and more. The data shows how to improve campaign performance and maximize ROI. 

2. Hootsuite

The next tool on the list is Hootsuite, a social media management tool. Hootsuite automates your TikTok posting schedule. Using Hootsuite’s scheduling tool, you can schedule all your TikTok posts in advance, which saves you time and is productive.

Hootsuite’s smart dashboard makes it easy to schedule your TikTok posts; moreover, you can answer comments seamlessly. Another good feature of Hootsuite is that it can recommend the preferred time of posting and schedule it accordingly for maximum engagement. This tool also provides insights into the effectiveness of your TikTok marketing campaign. 

3. Iconosquare

Iconsquare is the versatile TikTok marketing tool on the list. It lets users manage every aspect of their TikTok marketing efforts. The tool offers a centralized dashboard where you can connect to multiple social media platforms, including TikTok. 

This TikTok marketing tool has all-in-one characteristics. It plans your content, schedules them, manages accounts on TikTok, and also does competitor analysis it has. This tool provides TikTok analytics that help you understand your brand’s performance and engagement on the platform. This tool doesn’t let you miss out on any comments and offers better engagement with all your followers. 

4. Loomly 

Loomly, the TikTok marketing tool comes with multiple features, such as scheduling TikTok posts, publishing content, measuring, and more. It is very easy to connect Loomly with your TikTok account. 

Other than scheduling and posting content, Loomly also notifies you about the time of publication. Loomly has other features, such as the calendar organization of your TikTok post. It includes a list, calendar view, and master calendar view. Moreover, based on trending topics, Loomly helps you find trending posts and ad ideas. This tool also helps you to maintain the workflow in your organization

5. Analisa

Tracking the analytics of branded TikTok videos is crucial and easy with the TikTok analytic tool Analisa. This is a good solution that provides the specific need for TikTok analytics. Marketers, brands, agencies, etc., mostly use this TikTok analytic tool to get better competitor data. 

Further, this tool provides you with trending ideas for your TikTok. Regarding its features, you don’t need to work on spreadsheets. This tool can create visually appealing analytics reports in PDF and CSV format. It can also identify the audience by gender and age, as well as social insights and data from posts. 

6. SocialPilot

If you are looking for a cost-friendly TikTok marketing tool, SocilaPilot is the ideal solution for you. If you are a business, you can leave all your work related to your TikTok account on SocialPilot. It can seamlessly manage your multiple social media accounts, including TikTok. It can schedule posts, improve engagement, and analyze the results of the posts. 

SocialPilot comes with the features to schedule and create multiple TikTok videos simultaneously. This tactic will benefit your business if you want to expand your brand reach. Managing multiple accounts on TikTok is also easy with the SocialPilot tool. You can also match the URL of your videos with the URL-shortening feature of SocialPilot.

7. Social Champ

Looking for a tool that smartly manages your TikTok organically? Then there is the handy TikTok marketing tool Social Champ. Staying organized and seeing your TikTok grow is relatively easy. Social Champ focuses on easy publication and audience engagement and looks into the analytics of your TikTok videos. 

Social Champ’s tool makes it easy to schedule posts and videos. All tasks can be done easily from its single dashboard. Seamlessly schedule multiple TikTok videos at a time, post them, and monitor them. This allows you to maintain an easy workflow in the organization. 

8. Keyhole

If you are using TikTok for your marketing,, then staying updated with the latest updates and creating videos accordingly is crucial. Keyhole’s smart TikTok marketing tool monitors trends and the latest updates on TikTok to keep up with the competition. Marketers can use that data to craft great videos for their TikTok on demand.

Keyhole also helps brands automate the whole process of scheduling to publish their TikTok videos. This tool monitors analytics and tracks hashtags to provide brands with better reach. Keyhole also measures the results of collaborations and campaigns.

9. SocialBee

Even before you start your marketing campaign on TikTok, correct planning is crucial for steadily achieving your goals. The SocialBee TikTok marketing tool helps you plan your campaign. With just a few clicks, it can plan your whole content. 

Further, you can create a posting calendar with SocialBee to seamlessly align your TikTok videos. It automatically previews your upcoming posts on TikTok and, per the data plan, when to post them. Moreover, the AI feature of SocialBee can craft a functioning content plan in a few minutes. 

10. Planable

A Planable TikTok marketing tool dedicated to managing the publication of your TikTok content helps businesses be consistent and upload high-quality TikTok posts.

Forget about those spreadsheets to manage your TikTok campaigns. Be error-free and take automatic action to export all your performance data in an appealing report with a few clicks. You can also customize your TikTok content with Planable. Planable also includes a flexible scheduling option and content viewing options like feed view, calendar view, and more. 

11. Planly

Planly TikTok’s marketing tool is a well-known social media management platform. This tool is known for easily categorizing posts, videos, and multiple channels. With the help of this tool, you can forget the hassle of posting at a particular time. Planly automates the content publication, scheduling them to post at the correct time. 

Now, forget the hassle of managing your clients and posting tasks simultaneously. With Planly, you can merge all your tasks into a single dashboard. Calendar management, posting schedules, and monitoring analytics can all be managed from the same place. 

12. BrandWatch

For a consistent increase in your brand’s engagement on the TikTok platform, the BrandWatch management platform has shown its potential. This TikTok marketing tool smartly manages every aspect of your TikTok profile. 

The tool BrandWatch will research your target audience and hashtags that resonate with your content and define the correct theme. It will also analyze your audience’s reaction to particular posts. This tool can also collect TikTok’s contents and let you repurpose them. 

13. TikTok Promote

TikTok Promote is the in-house tool of the TikTok platform that amplifies the reach of your TikTok videos by using them as paid ads. This tool helps you invest in paid marketing on TikTok. All your existing videos will be boosted when you transform from organized TikTok marketing to paid one. 

The TikTok Promote tool sets specific goals to achieve by promoting your TikTok videos. The objective of this tool can be achieved with the help of the TikTok algorithm. The tool TikTok Promote scrutinizes the audience’s data to understand the type of audience engaging after promoting the videos. This will help brands in the future and will run paid ads remembering the data.

14. TikTok Pixel

In the former points, we discuss the tool that helps you publish paid videos on TikTok. So, you have started to run ads using that tool, but tracing the ads is similarly important. TikTok Pixel can seamlessly keep track of your running ads. You will then identify how positively the ad impacts your brand and website. 

With the pixel tool, you can study the number of people transforming them from TikTok to your website.  This tool is easy to use, and you can invest 10 dollars to help your TikTok profile reach more than 1000 views. 

15. Buffer – Best TikTok Tool for eCommerce

Buffer provides in-depth analytics that helps optimize your TikTok shop strategy and is indeed one of the best TikTok marketing tools to track your performance. It is also comprised of built-in social listening and publishing tools. Social listening tools tell how people talk about your brand and industry, whereas publishing tools help you schedule your content easily. You can easily build customized links in bio pages and share them across multiple social media accounts, which helps drive more traffic to your TikTok shop. Some of the ideal features of this platform are:

• Advances AI AI-powered content planning 
• Social listening to get notified whenever you receive questions or complaints 
• In-depth analytics to measure your performance
• Shopify analytics 
• Canva integration
• Content and post tags 
• Engagement Dashboard

16. Sprout Social – Best TikTok Tool for Inbox Management

Sprout Social is a comprehensive and user-friendly social media management tools for TikTok that offers a wide variety of features to manage your TikTok presence seamlessly. It provides tools for publishing, scheduling, and monitoring content around various social media platforms.  Here is the list of a few more features by Sprout Social:

• Smart inbox 
• In-depth analytics
• Advanced scheduling
• Optimal send times
• Influencer reach out 
• Social listening
• AI integration to enhance your performance

17. CapCut – Best for Quick Edits

CapCut is a video editing tool that is available online for free. This tool lets you easily create video ads for your marketing platforms like TikTok and enhance your brand’s visibility. It offers a range of features, such as:

• Extensive selection of templates
• Intuitive interface
• Text Solutions
• Audio toolkit
• Chroma keying
• Stickers and special effects
• Filters and transitions

18. Filmora – Best for Advanced Edits

Filmora is powerful video editing software that helps you edit and personalize your videos with rich templates, effects, music, texts, filters, and more. This TikTok tool offers various features, such as video editing, motion graphics, animation, and more. Some of the best features include: 

• Content management
• Filtering 
• Labeling 
• Multi-Channel Marketing
• Preview Functionality
• Customizable Branding
• Drag & Drop
• Powerful video editing
• Text Editing

19. Brand24 – Best for TikTok Monitoring

Brand24, one of the most popular social media tools, including TikTok, tracks social media analytics. This powerful Tiktok marketing tool allows you to easily monitor trending hashtags, keywords, and product names across online media. Here are some of the features of Brand24:

• Discussion volume chart
• Sentiment analysis
• Filtering options 
• Mentions feed
• Mention analytics
• Influencer discovery
• Alerts 
• Reporting 

20. TrendTok – Best for Trend Discovery

TrendTok Analytics is an AI-powered TikTok tool created to help creators grow on social media, like TikTok, by providing robust TikTok analytics. This social media tool uses AI to help creators find, discover, and predict new trends. Some of the best features include:

• Discover and track new trends
• Robust analytics
• Personalized trend suggestions
• Latest trends

21. Upfluence – Best for Influencer marketing

Upfluence is an influencer marketing platform that helps businesses find and collaborate with influencers on various platforms such as Instagram, TikTok, Amazon, etc. You can also integrate data directly from your website and use the platforms to find TikTok influencers related to your brand and audience. Here are some of the top features of this TikTok marketing tool:

• Live capture
• Detailed influencer search
• Strong search functions 
• Influencer metrics
• Audience demographics
• Built-in influencer outreach tools
• Multiple campaign management
• Real-time performance stats

22. Splice

Splice is a mobile video editing tool that offers exciting tools for creating content your audience will love. This social media tool makes creating fully customized, professional-looking videos on your iPhone or iPad easy. It allows you to do many projects with its advanced editor workflows. Some of the features of the platform include:

• Trim and crop clips to focus on highlights
• Audio library and iTunes integration
• Variety of transition effects
• Advanced effects 
• Social media sharing for Influencers and other frequent posters
• Automatic subtitles
• Voice recording over your videos

23. Picsart

Picsart is the largest creative platform for photo, video, and design tools. It has various templates and features so anyone can easily edit content without being a pro. This social media tool for editing offers various features, such as a sticker maker, photo effects, filters, collage maker, etc. Some of its key features are:

• A variety of templates are available
• Millions of stock images
• Background remover
• Advance AI-powered features
• Custom sticker
• Sketching features

24. InVideo

InVideo is a video editing platform that uses AI-powered technology. This social media marketing tool uses pre-transitions and effects to create high-tech videos easily. It has 4000+ custom-built templates, one million+ royalty-free images, and video clips. Users can customize templates by changing colors, animations, transitions, social media posts, shapes, emojis, etc. Here are some of the features:

• AI-powered video script creation 
• Millions of stock content
• Automated text-to-speech
• Team collaboration tools
• Pre-designed graphics
• Video effects and transitions 

How To Choose The Best TikTok Marketing Tools?

In this competitive market, you must work with marketing goals that satisfy your marketing efforts. If you have chosen TikTok for your marketing campaign, you must choose the correct marketing tool to witness effective results. You need to consider a few things before choosing your marketing tool. 

1. Know your marketing goals

You must start your TikTok marketing campaign with clear sets of objectives. Your goals can be boosting brand awareness, driving more traffic, boosting sales, and more. Focusing on such goals, choose the TikTok marketing tool that best fits your needs. Moreover, each tool has key specifications, so you should consider checking them before proceeding. 

2. Feature of the tool

Check the features of different tools under multiple categories like content creation, posting & scheduling, analytics, and collaboration. 

3. Must be user-friendly

The TikTok marketing tool you are choosing must offer ease of use. The tool must have an intuitive interface, be easy to operate, and not slow down your workflow. 

4. Worth the value

Budget is an important element to consider for businesses in this market. So, evaluate the price of each TikTok marketing tool to see which is under your budget. Find a tool among various options for your business that is value for the money. 

Conclusion

It’s 2024, and your smart move can help your business stay at the top in the sea of competition successfully. One of the smart ways to spread strong brand awareness and achieve better reach is TikTok marketing. 

Utilizing the power of TikTok marketing tools, say bye-bye to unnecessary struggle. 

You now know the best tools to get the best out of your TikTok content, its time to choose the one that suits your marketing requirements the best.