“I am not getting YouTube Shorts Views.”
If this thought has been running in your mind very often, you are not the only one. More views on YouTube Shorts means better visibility for your brand. But the entire world is creating YouTube Shorts, which has increased the competition. We get it.
This is why we have created a list of tips and tricks that help you get more YouTube Shorts views. Additionally, we have outlined the formula to help you understand the YouTube Shorts algorithm.
So without any further ado, let us get into it.
Understanding YouTube Shorts and the Algorithm
Before we delve into the strategies, it’s essential to understand what you’re up against. YouTube Shorts isn’t just “mini YouTube”; it is an entirely different beast with its own rules, behaviour, and perks.
What Makes YouTube Shorts Different?
YouTube Shorts are vertical, short-form videos (60 seconds or less) designed to compete directly with TikTok and Instagram Reels. However, unlike those platforms, YouTube Shorts boasts a significant advantage: access to YouTube’s 2.7 billion monthly active users and the world’s second-largest search engine.
The key difference :
- Vertical format (9:16 aspect ratio) optimized for mobile viewing.
- Maximum capacity of three minutes
- Separate discovery feed called the “Shorts shelf”
- Different monetization structure compared to long-form content
- A rapid consumption pattern where viewers swipe through dozens of videos in minutes
How the YouTube Algorithm Works for Shorts?
Understanding the YouTube Algorithm is critical to increasing your YT shorts views. The algorithm evaluates your Shorts based on several key factors:
a. Watch Time and Completion Rate
Unlike long-form videos, where total watch time matters most, Shorts prioritize percentage watched. A 30-second Short that 80% of viewers watch completely will outperform a 60-second Short where viewers drop off at 30 seconds.
b. Engagement Signals
The algorithm tracks every interaction, including likes, Shares, Subscriptions, and saves to playlists. High engagement tells YouTube, “This content resonates, show it to more people.”
c. Viewer Retention Patterns
YouTube’s algorithm analyzes exactly where viewers drop off. If most people leave at the 5-second mark, the algorithm assumes your content isn’t compelling and limits its distribution. Maintain viewer attention from start to finish, and you’ll be rewarded with increased reach and engagement.
d. Topic Relevance and Freshness
The YouTube Shorts algorithm favors content on trending topics and recent uploads. A Short about a breaking news event or trending challenge posted within hours will get better push than evergreen content.
Why Some Shorts Go Viral While Others Flop?
The harsh reality? Most Shorts get buried. YouTube’s data shows that the top 10% of Shorts receive 90% of the views. Here’s why:
- The First Hour is Critical: YouTube tests your Short with a small audience first. If that initial group engages positively, it expands distribution. Poor early performance kills momentum.
- The Swipe Factor: Viewers scroll through Shorts rapidly. If your content doesn’t hook them in 2-3 seconds, they swipe away, and the algorithm takes note.
- Algorithmic Momentum: Viral Shorts often benefit from a snowball effect. Initial traction leads to more impressions, which generate more engagement, triggering even wider distribution.
Best Ways To Get YouTube Shorts Views For Your YouTube Channel
Here are some of the best ways to increase YouTube Shorts views and boost your YouTube watch time.
1. Use Eye-Catching Thumbnails
The first thing people see about your video is your thumbnail, and this directly impacts your YouTube Shorts views. A shining, loud, and attention-grabbing thumbnail can prompt the audience to stop scrolling and click your video. Make sure that it illustrates your content, uses fewer words, and stands out from the rest of the competitors to increase your chances of being noticed.
2. Respond to Mentions
Engagement is one of the main elements in increasing YouTube Shorts views. When people mention you in comments, tags, or conversations, don’t forget to make time to respond. It indicates that you’re active, establish ties with others, and summon more interactions. Higher engagement signals to YouTube’s algorithm that your content is of value, thereby leading to improved visibility and outreach.
3. Share User-Generated Content (UGC)
You can attract a tremendous number of YouTube Shorts views by incorporating user-generated content into your channel. UGC brings in loyalty and shows the brand’s or influencer’s true face.
People love to know the opinion of others; this is where UGC can make you shine.
Advise followers to make videos related to your brand or niche, and then use these videos as your Short videos. It advertises your business while bringing in higher traffic.
4. Use Trending Hashtags
Hashtags are responsible for classifying your Shorts and making them easy to locate. Using trending and relevant hashtags makes sure that your YouTube videos get exposed to more people looking for that particular topic; thus, the views for YouTube Shorts are increasing.
Don’t just guess, find out which hashtags on YouTube work best for your niche and then use them. A well-planned hashtag strategy makes your content more visible on trending pages and enrich your YouTube SEO.
5. Embed YouTube Shorts On Website
One of the most effective ways to increase YouTube Shorts views is to embed them on your website. Use a YouTube Shorts aggregator to collect all of the YouTube Shorts. While the Shorts’ views on your website do not directly add up, they have a significant impact on your video visibility. You can also embed YouTube playlist on website to have a better visibility approach. Along with that, you can just embed YouTube channel and add a CTA button inviting your visitors to subscribe to your channel.
| No Credit Card Required |
6. Focus on Quality Over Quantity
It’s essential to post regularly; however, a high-quality video remains the primary attention-getter for YouTube Shorts users to attract more views. A YouTube Shorts with clear images, crisp audio, and helpful content is a must. Most shorts are watched on mobile devices, so the vertical format is the most convenient for viewing. Quality content will not only draw the audience but also make them return to your videos.
7. Collaborate with Influencers
By partnering with influencers, you can exponentially extend your reach in no time and thereby increase the YouTube Shorts views. Their audiences trust their recommendations, which means that your content becomes credible and at the same time gets exposed. The engagement that micro-influencers have on a small scale can make them very efficient. So, select influencers who are closely related to your topic, and then create content that is true-to-life and easily understandable, which will be the convincing part for your viewers.
8. Experiment with Video Length
YouTube Shorts can be a maximum of 180 seconds long, but not all videos need to be long. By trying out different durations, you can gain a better understanding of what your audience likes the most and what works for them. Some things are just perfect to be done in 15 seconds, while others should be left at the surface. Your video length is one way to increase YouTube engagement.
9. Increase Positive Mentions
Positive mentions create confidence and authority; for instance, YouTube Shorts views directly impact this. When others say something good about you, new viewers will definitely want to take a look at your channel. Get into the habit of thrilled fans or customers constantly sharing experiences with you. This phenomenon of brand reputation often leads to audience loyalty, and consequently, the number of views remains on a steady upward trend.
10. Add Captions and Subtitles
Adding captions to your YouTube Shorts can be an effective way to share content since some opt to watch videos with the sound off. Your captioned Shorts can make a difference for non-native speakers of the language, people with hearing difficulties, and those scrolling on mute. The more accessible the content, the more significant the engagement and YouTube Shorts views will be. Use resources to create subtitles automatically, making the content easier to follow.
11. Use Emojis to Add Personality
The use of emojis in your Shorts titles, descriptions, and comments enhances the visual appeal, attracting your target audience. They bring a vibe that lures your targeted audience; thus, you can easily differentiate yourself and get more YouTube Shorts views. You can decide on which emojis to use by considering your niche. If your content is playful, then you can use playful emojis; if it is professional, then use professional emojis to connect better with your viewers.
12. Jump on Trends and Challenges
If you become a viral challenge or trend participant, you will be able to shoot your YouTube Shorts views to the sky. A trend reaches out very quickly to a broad audience, and by being a part of it, you put yourself in a better position to go viral. It’s always wise to select challenges that are compatible with your niche. This will help the viewers remain interested in your content for a long time, rather than just seeing one trending video.
13. Trigger Emotions
Content that evokes emotions, whether it makes the audience giggle, excites them, or sparks their curiosity, will be more successful and attract more YouTube Shorts views. Emotional connections lead viewers to perform actions such as liking, sharing, and commenting; hence, the algorithm ranking of your channel is increased. Concentrate on the use of relatable stories or unexpected plot twists in your Shorts to be remembered by the audience, and even more so, to be shared widely. Emotions are what make people connect and come back.
The Final Call
While YouTube Shorts has a shorter duration, it requires a significant amount of planning to achieve those million views. We have jotted down the best ways you can get YouTube shorts views for your channel, use all of it, and thank us later.
