What is a UGC Video?

A UGC video, or user-generated content, is created and shared by consumers rather than a brand or professional videographer. These videos are often filmed on smartphones or readily available equipment and can take many creative forms.

How to Collect UGC Videos?

There are several ways to encourage and collect UGC videos from your audience:

  • Run contests and giveaways: Offer incentives like prizes or discounts in exchange for user-created videos related to your brand or product.
  • Create branded hashtags: Develop a unique hashtag associated with your brand and encourage users to include it in their video descriptions when sharing content related to your company.
  • Host challenges: Launch branded challenges that encourage users to participate by creating short videos following specific guidelines or themes.
  • Post prompts and questions: Use your social media platforms to pose questions or prompts that inspire users to create video responses showcasing their experiences or opinions.
  • Offer incentives for reviews: Offer loyalty points or discounts to encourage customers to leave video reviews of your products or services.
  • Make it easy to share: Ensure your social media profiles and website have clear instructions and easy-to-use tools for users to submit their UGC videos.