Believe it or not, Social Commerce is all set for world dominance. All your favorite social media platforms are turning shoppable, and currently, it’s shoppable TikTok that’s creating the major hype.
TikTok is a highly addictive and engaging platform. TikTok Users Spend More than 850 Minutes Per Month on the App. The concept of short videos has managed to grab maximum user attention, and that’s why platforms like Instagram and Snapchat have incorporated it in the form of Reels and Spotlight. But TikTok remains the masses’ favorite, with it being one of the most downloaded apps.
But the real question is, what happens when you make Tiktok shoppable? We have brought this blog to you to understand the what, why, and how of Shoppable Tiktok. Read till the end to know it all!
What Is Shoppable Tiktok?
Shoppable TikTok is the perfect opportunity for ecommerce brands to bring in the entertaining content this platform offers to their websites and tag them as Shoppable. As a brand, you can upload videos of your products on TikTok shoppable videos.
It can be videos created by your customers, influencers, or your branded content. Once you upload it on TikTok, Tiktok shoppable video enables you to add the TikTok videos as a gallery on your ecommerce store and tag the products as Shoppable with the product hotspots.
It is a great way to give your customers the ultimate social shopping experience, build trust, inspire purchases, boost conversions, and much more!
Shoppable Tik Tok Statistics
In 2022, 27.3% of TikTok users will buy something on the platform, up from 5.7% in 2020. Even as TikTok usage grows, that figure will rise to 39.9% by 2026.
According to a prestigious survey, more than 7 in 10 TikTok shoppers worldwide are inclined to buy when they come across an interesting product, and 6 in 10 use the app for shopping inspiration.
Steps To Add Shoppable Tiktok Videos On Your Ecommerce Store
Follow these steps to add the Shoppable TikTok videos on your ecommerce store with Tagshop
1. Signup for a free Tagshop account or Log into your existing one and choose Shoppable Galleries from the dashboard sidebar
2. All your existing TikTok galleries will appear (if any). Or, Add A New Shoppable Gallery and click on edit.
- A pop-up will appear to choose Your Source Network
3. You will see multiple social media platform options, select TikTok
4. Now, enter your TikTok account handle to connect your TikTok account
5. Finally, click on “Create Feed” or “Connect to TikTok” to collect content from Tiktok
Now that you have fetched all the videos from Tiktok, it’s time to make it Shoppable!
6. Tap on Product Catalog from the sidebar and choose the Add Products option
7. Choose the method to upload products:
- Import Product List: To upload products using CSV
- Add Single Product: To add products one-by-one individually
Once you have chosen an option and added the product list, you can manage/edit/delete/view products from this section.
8. Now choose the Tag Products option from the sidebar, and all your Tiktok videos will appear, ready to be tagged as Shoppable.
9. Tap on the Tag Products button under each post; a pop-up will appear
10. Search for the product(s) you wish to tag and click on the product to tag it to the post.
You can follow similar steps for all the products in your shoppable TikTok videos for your ecommerce website to make them shoppable.
Don’t forget to customize your Shoppable TikTok video Gallery with the Design & Filter section from the sidebar.
11. To publish your Tiktok Shoppable videos Gallery on your ecommerce website, tap on the Publish button at the bottom left
12. Select your CMS or choose HTML option, and the embedding steps for your ecommerce store will appear
13. Now copy the Publish Code and login to your Ecommerce website
14. If you wish to install shoppable TikTok videos on the ecommerce website homepage, then add the Publish code to the HTML of the Homepage code.
Similarly, if you want to add it to product pages, add the publish code to the Product template page.
That’s it! That’s all it takes to add your Shoppable TikTok feed to your ecommerce store!
How To Boost Your Tik Tok Shopping
These steps specifically address how to integrate the feature with Shopify, though TikTok intends to expand to other third-party suppliers.
1. Optimizing your product catalog
Your product catalog is a key component of TikTok Shopping, as it’s where users will go to browse your products.
To optimize your product catalog, you should ensure that your product descriptions and images are high quality and accurate.
You should also organize your products into relevant categories, such as by product type or price range, to make it easier for users to find what they’re looking for.
Additionally, you can add product tags and descriptions to your videos to make it clear that the products are available for purchase.
2. Partnering with influencers
Influencer marketing is a popular way to promote products on TikTok. By partnering with influencers, you can leverage their following to reach a wider audience and increase your brand’s visibility.
To do this, you can identify influencers in your niche, reach out to them to propose a partnership, and negotiate terms that work for both parties.
When selecting influencers, it’s important to consider their engagement rate, follower demographics, and content quality.
Working with influencers can also help you generate user-generated content, which can be repurposed in your own shoppable TikTok ads.
3. Using branded hashtags
Branded hashtags are a great way to increase brand awareness and engagement on TikTok.
You can create a unique hashtag that represents your brand or a specific product line, and encourage users to use it in their own content.
This can help your content be discovered by a wider audience, and also help you track the performance of your hashtag campaign.
You can also use popular hashtags related to your industry or niche to help your content reach a broader audience.
4. Linking and tagging products in your videos
To drive sales on TikTok, you should make it easy for users to purchase your products. One way to do this is by linking and tagging your products in your videos.
You can do this by adding product tags to your videos, which users can click on to be taken directly to your product catalog.
Additionally, you can include a call-to-action in your videos, encouraging users to swipe up to view your product catalog or make a purchase.
By making it easy for users to access your products, you can increase the likelihood of conversion.
5. Running a shoppable Tik Tok live stream
By adding a shoppable feature to your TikTok content, you can turn passive viewers into active buyers.
With the ability to purchase products directly from your TikTok stream, users are more likely to make a purchase, as the shopping experience is seamless and convenient.
By linking your shoppable TikTok stream to your website, you can increase traffic to your site.
Even if users don’t make a purchase directly from TikTok, they may still visit your website to browse your products or learn more about your brand.
The Key Benefits Of Shoppable Tiktok Videos
Offer A Friction-free Shopping Experience
Tiktok shoppable feed offers a friction-free purchase experience to your potential customers. As people’s attention span is decreasing, they are growing to prefer quicker and easier things. A friction-free purchase journey can help you improve your brand sales.
While TikTok is famous for serving quick entertainment, when you integrate it to your ecommerce website as Shoppable, your customers no longer have to go through your entire website.
They can engage with the Shoppable TikTok videos on your website, and if they like the products, they can tap on the product hotspots to make quick purchases.
Create Social Proof For Your Brand
If your target audience is on TikTok, Shoppable TikTok is the perfect opportunity for you to create social proof for your brand. Social proof is a phenomenon that revolves around people following the masses’ social behavior, and on TikTok, users call it following a trend. You can create your brands’ trends on TikTok, keep in mind to make your product a major part of it.
It can be a famous dance hook step or a product haul. You can even collaborate with influencers to create content for you. It will encourage other TikTok users to follow it.
To make the trend more visible, you can add the videos to your website and tag the products as Shoppable. It will encourage your website visitors to buy your product and participate in the trend, helping you create a better TikTok presence for your brand and attract more target audiences.
Bring Transparency To Website With UGC
User-generated content is the content created by your customers sharing their experience with your brand. Many brands prefer UGC as their major form of content because it brings authenticity.
When you collect user-generated content from TikTok, reupload it to your TikTok account and apply it to your website as shoppable, it also adds transparency to it.
When it is common consumer behavior to look for real-life experiences of peer consumers before making any purchase decisions online, the Tiktok shoppable videos with UGC build trust and help them make confident purchase decisions.
Keep Your Website Visitors Hooked
Let’s address the elephant in the room. One cannot ignore TikTok’s content. It is addictive, and you cannot stop just by watching 1-2 videos the platform demands your attention. The success of TikTok has to do a lot with its ability to keep the audience hooked.
Leverage the Tittok shoppable feed to your website and ensure a higher website dwell time. When your website visitors come across the TikTok videos, they will stay longer on your website and keep returning to engage more with the content.
The Shoppable TikToks will not only help you boost your conversion rate but increase the engagement rate and decrease the bounce rates too.
Why Choose Tagshop?
Tagshop is a social commerce platform that enables brands to turn their social media content as Shoppable. It has served many ecommerce brands to give their customers the perfect social shopping experience while staying on the website.
With Tagshop, you can easily fetch your TikTok videos, add hotspots to the products in the videos and embed them on your website as Shoppable Galleries.
You can seamlessly curate and design your Shoppable TikTok video Galleries and add them to your ecommerce store to captivate your website visitors to promote social proof, attract, engage & inspire consumers, and ultimately maximize conversions.
The most promising features Tagshop offers are its Visual marketing Galleries, Product Hotspots, Shoppable UGC galleries, and powerful analytics to track & optimize your content performance.
Over To You
TikTok started with the sole purpose of entertaining and engage users, but now it has evolved to give major growth possibilities for influencers, brands, and content creators. Shoppable TikTok videos, on the other hand, are something new to the commerce scene, but it comes with many promises.
Promises to reach a larger audience, create brand awareness, drive trust, shoot up sales, well we can go on and on with this list. Why don’t you try it yourself to leverage all the benefits it brings?
Shopping TikTok FAQs
Q1. Is TikTok Shoppable?
Yes, TikTok has a shoppable feature called “TikTok Shopping,” which allows businesses to sell their products directly on the app.
Q2. How do I make my TikTok Shoppable?
To make your TikTok shoppable, you need to apply for access to TikTok Shopping through the TikTok Ads Manager. Once your application is approved, you can set up your product catalog and start promoting your products through ads or influencer partnerships.
Q3. What is a shoppable ad format on TikTok?
The shoppable ad format on TikTok is a type of advertising format that allows brands to showcase their products or services on the platform and enable users to purchase directly from the ad. Shoppable ads on TikTok feature a “Shop Now” button that takes users to a landing page where they can purchase the product being advertised.
Q4. How do I add a shop link to TikTok?
To add a shop link to your TikTok profile, you need to have a TikTok for Business account and have your shop set up with one of TikTok’s approved e-commerce partners. Once you have those in place, follow these steps to add your shop link:
- Open the TikTok app and navigate to your profile page.
- Click on the “Edit Profile” button.
- Scroll down to the “Website” field and enter the URL of your shop or e-commerce site.
- Save your changes by clicking on the checkmark icon in the top right corner of the screen.
Your shop link will now be displayed on your TikTok profile page and users can easily click on it to access your shop or e-commerce site.
