Trending Tiktok Hashtags for travel marketing

Trending TikTok hashtags for the Travel Marketing 

14 minute read

You know, those TikTok Travel Videos that usually get millions of views?

Just suppose that you’re a member of the travel marketing team or the destination marketing Organization , and you have created a wonderful TikTok video.

Stunning drone footage of a secluded beach with a clear blue sky? Check.
A heart-racing zipline through a tropical rainforest? Absolutely.
The music that makes you bounce up and down? You bet!

However, when you have millions of travel bloggers competing for attention on the social media platform, how do you make sure that your masterpiece doesn’t get lost in the TikTok vortex? Trending TikTok hashtags!

Intrigued? Let’s learn more.

What are Trending TikTok hashtags?

You know that feeling of scrolling through infinite travel TikToks, each one more stunning than the last?  If you pay attention to the caption of these videos you will find something like #TravelGoals, #Wanderlust, #Travelgram. That’s the magic of a trending TikTok hashtag.

You can think of trending hashtags as the hottest topics on TikTok. They’re literally the conversations everyone’s buzzing about, fueled by millions of users creating and sharing content. When a specific hashtag starts popping up everywhere, attracting viewers and sparking discussions, it becomes a trend.

Now specifically for travel marketing agencies and destination marketing companies, these trending hashtags are like a treasure map leading to buried gold (or, in this case, potential clients!).  

They unlock a vast audience actively seeking travel inspiration.  By incorporating the right trending hashtags, especially those related to travel marketing, you can ensure your travel content reaches the perfect people: wanderlust-stricken viewers ready to book their next adventure!

2024’s Travel Hashtag Hot List: Speak the Language of Your Audience

Remember that treasure map analogy from the previous section? Well, buckle up, travel marketers, because we’re about to unveil the key to deciphering it!  This section dives into the hottest trending hashtags for travel marketing in 2024.  Think of them as secret travel lingo that unlocks a world of potential clients for your travel marketing agency or destination marketing company.

Here’s a curated list of hashtags to get you started:

  • #traveltiktok: This one’s a no-brainer. It’s the universal language for travel content on TikTok, connecting you with a massive audience of travel enthusiasts.
  • #travel: A classic hashtag that never goes out of style. Perfect for broad reach and attracting viewers interested in all things travel.
  • #adventure: Calling all thrill-seekers! This hashtag is ideal for showcasing exciting activities and destinations offered by your travel marketing agency or destination marketing company.
  • #explore: Spark your audience’s curiosity with this hashtag. It caters to viewers yearning to discover new places and hidden gems.
  • #vacation: Thinking of promoting relaxing getaways or luxurious resorts? This hashtag is your golden ticket to reaching viewers seeking the perfect escape.
  • #bucketlist: Target dream destinations and inspire wanderlust with this powerful hashtag. Use it to showcase once-in-a-lifetime experiences your travel marketing agency or destination marketing company can help curate.

But remember, the travel hashtag jungle is vast!  Don’t be afraid to delve deeper and explore niche hashtags relevant to your specific travel offerings.  For instance, a travel marketing agency specializing in solo travel might utilize trending TikTok hashtags like #solofemaletravel or #solotravelhacks.

Pro Tip: Keep an eye on trending topics and seasonal changes.  For example, if a specific location gains popularity, incorporate relevant hashtags like #Iceland2024 or #SummerVibes to ride the wave of interest.

By staying updated on trending hashtags and using them strategically, you can ensure your travel marketing agency or destination marketing company speaks the language your target audience understands, ultimately leading them to book their dream adventures!

How many hashtags to use on TikTok?

Congratulations, you have just made the coolest travel TikTok ever, and you also have the best idea for the caption for your post, but then you don’t know what to do about the hashtags “How many hashtags should I use on TikTok?” this question is usually asked very often!

Technically, TikTok allows you to add up to 100 hashtags, but I really suggest that you don’t overload.

Think of it like this: just as you wouldn’t take all your clothes in a small bag for a weekend trip, right? This is also valid for hashtags. Travel marketing agencies and destination marketing companies should be very careful about the choice of hashtags, possibly no more than 10-15 hashtags.

Here’s your hashtag travel kit:

  • Trending Travel Talk: Use a few hashtags that are trending in the travel world. This is one of the most direct strategies for a good reach.
  • Travel Lingo: Focus on hashtags that speak the language of your travel niche. Luxury travel agencies can rock #luxurytravel or #honeymoondestinations, while destination marketing companies promoting a beach paradise might use #beachlife or #caribbeanvibes. These targeted hashtags attract viewers who are already interested in what you offer.
  • Deep Dives (Optional): For an extra dose of engagement, consider niche hashtags related to specific activities or locations. This allows your travel marketing agency or destination marketing company to connect with super-fans who share your specific travel passion.

Remember, quality is what matters the most.  Choose hashtags strategically, focusing on relevance and ditching generic ones.  Keep an eye on how your videos perform and adjust your hashtag strategy as needed.

By mastering the art of the hashtag hustle, you can ensure your travel content reaches the perfect travel enthusiasts, boosting brand awareness and ultimately leading to more bookings for your travel marketing agency or destination marketing company. Now, go forth and conquer the travel hashtag jungle!

Why are Trending TikTok Hashtags Important?

1. Breakthrough the Noise

TikTok is a vibrant conversation, but it can be deafening for new voices. Trending hashtags act as megaphones, amplifying your travel content and ensuring it cuts through the noise. This allows your travel marketing agency or destination marketing company to reach a wider audience and showcase the incredible travel experiences you offer.

2. Spark Organic Growth

Forget expensive marketing campaigns. Trending hashtags are your gateway to organic growth. By attracting viewers actively seeking travel inspiration, you generate genuine interest in your content. This organic buzz leads to more views, likes, and shares, propelling your travel marketing agency or destination marketing company to viral fame (without breaking the bank!).

3. Build Community & Authority

Travel is all about connection and shared experiences. Trending hashtags create a springboard for community building. By using them, your travel marketing agency or destination marketing company becomes part of the conversation, attracting travel enthusiasts who share your passion. This fosters a sense of trust and authority, establishing you as a go-to resource for travel inspiration and planning.

So, the next time you create a travel TikTok, don’t underestimate the power of trending hashtags. They’re not just keywords – they’re your shield against invisibility, helping you break through the noise, spark organic growth, and build a thriving travel community around your travel marketing agency or destination marketing company!

Take charge of your brand! Click to merge UGC and TikTok trends!

Experience Our Product Now!

Free Trial

How to find and Use Trending TikTok Hashtags for Travel Marketing?

Convinced that trending hashtags are your key to travel marketing success on TikTok? Now, let’s equip you with the tools to find and strategically use these powerful keywords for your travel marketing agency or destination marketing company.

Here are some effective strategies to unearth trending travel hashtags:

  • Explore the Discover Tab: This is your personal TikTok compass, pointing you towards trending content and topics. Open the Discover Tab and scroll through the “For You” page. Notice the hashtags sprinkled throughout the captions of popular travel videos? Those are gold!
  • Competitor Spy Games (But Friendly Ones): Keep your friends close, and your travel marketing competitors closer (but in a friendly way!). Head over to the TikToks of successful travel agencies or destination marketing companies and see what hashtags they’re using. This can provide valuable insights into what’s trending within your niche.
  • Hashtag Research Tools (Optional): Several online tools specialize in hashtag research, suggesting relevant and trending hashtags based on your seed keywords. Consider exploring these tools to expand your hashtag repertoire, but remember, a human touch is still crucial for selecting the best options for your travel marketing strategy. Let our expertise guide you as we integrate the perfect blend of technology and personal insight. Elevate your campaign with Hashtag Campaign for unparalleled success.

Once you’ve discovered a treasure trove of trending travel hashtags, here’s how to use them like a pro:

  • Mix it Up: Don’t just rely on the most popular hashtags on TikTok. Striking a balance is key. Include a few highly popular travel hashtags to maximize reach (#traveltiktok, #adventure), but also incorporate some mid-range and niche hashtags relevant to your specific travel offerings (#luxurytravel, #solofemaletravel). This ensures you reach a broad audience while also attracting highly engaged viewers who share your travel niche.
  • Track Your Performance: Don’t set your hashtags and forget it! Keep an eye on your video analytics and see which hashtags are performing best. This data helps you refine your strategy over time, identifying the hashtags that truly resonate with your target audience.
  • Stay Relevant & Seasonal: Remember, trends ebb and flow. Keep an eye on current events and seasonal changes. For example, if a specific destination gains popularity, incorporate relevant trending hashtags like #Iceland2024 or #SummerVibes to ride the wave of interest.

By following these tips, you’ll transform yourself from a hashtag newbie to a travel marketing hashtag hero! Remember, the key is to find relevant trending hashtags and use them strategically. 

This will unlock a world of potential viewers for your travel marketing agency or destination marketing company, propelling your travel content to new heights and ultimately, turning viewers into globetrotting clients!

Why Use Trending TikTok Hashtags for Travel Marketing?

1. Amplify Your Brand Voice

Trending hashtags are the spices that add flavor to your travel content. If used correctly, you can showcase your travel marketing agency or destination marketing company’s unique personality. Let’s take an example: 

Are you all about adventurous escapes? You can go for hashtags like #offthebeatenpath or #adrenalinejunkie. 

Oh, you specialize in luxurious getaways? Got you! Go for #luxurytravel or #honeymoondestinations.

2. Build Trust & Credibility

You know what they say, “you are who you travel with”? Trending hashtags are basically the social currency on TikTok, 

By using relevant and trending hashtags, you show that your travel marketing agency or destination marketing company is updated with the trends of the travel industry. 

This builds trust and establishes you as a credible source of travel inspiration and planning.

3. Fuel Organic Discovery

Trending hashtags can help immensly in organic discovery. When travel enthusiasts actively search for specific experiences say for example, #beachvacation or #solotravel, your content has a great chance of popping up on their feeds. This obviously translates into more eyeballs on your travel content, ultimately leading to more qualified leads and potential clients for your travel marketing agency or destination marketing company.

By strategically incorporating top TikTok hashtags into your travel marketing strategy, you’ll transform your travel marketing agency or destination marketing company into a force to be reckoned with on TikTok, attracting a dedicated audience of travel enthusiasts ready to explore the world with your guidance!

Add magic to your brand with UGC and TikTok!

Collect, Curate and Publish UGC from One-Dashboard

Free Trial

Useful Tips to Go Viral on TikTok Using Hashtags

We’ve covered the power of trending hashtags for travel marketing on TikTok, but how do you use them to go viral and push your travel marketing agency or destination marketing company to the top? Let me tell you how:

1. Start With a Hook

Attention spans on TikTok are short, so you need to grab the viewers in the first few seconds! Literally! Here, using trending hashtags within your captions can help build their curiosity. 

For example, instead of a normal caption, try something like “Can you believe I found this hidden beach paradise? #SecretThailand #TravelGoals.”

2. Stay Updated with Challenges & Trends

TikTok is the hub of trends and challenges. So, you need to keep an eye on what’s buzzing and consider using those trending hashtags related to travel challenges. 

You can think of something like #PackWithMe for a travel packing challenge in your content. This can be a fun way to increase engagement and reach a wider audience.

3. Collaborate with Travel Influencers

Collaborating with travel influencers who share your target audience can be a great move. This way you can leverage their reach and incorporate relevant hashtags they frequently use to tap into their established audience. 

This is a fantastic way to boost brand awareness and gain exposure for your travel marketing agency or destination marketing company.

4. Stay Consistent

Consistency is key in real life as well as on TikTok! You should consider developing a regular posting schedule and stick to it. 

The algorithm favors active accounts, and viewers appreciate a steady stream of content. By consistently using relevant trending hashtags, you’ll stay top-of-mind with your target audience.

5. Engage with Your Audience

Don’t just post and disappear from the app! After posting, you should respond to comments, answer questions, and participate in conversations. around trending hashtags, you build stronger relationships and turn viewers into loyal fans.

Remember, virality isn’t guaranteed, but by strategically using best TikTok hashtags alongside these creative tips, you’ll significantly increase your chances of taking your travel content viral on TikTok

Explore also – What is Destination Marketing

Feeling a bit overwhelmed? Tagbox is here to help!, 😊

If you’re finding the world of TikTok hashtags a bit daunting, don’t worry, travel marketer! I’ve got something that will really step up your game and make your travel content shine brighter than before; Introducing Tagbox UGC Suite.

Tagbox UGC Suite acts as your assistant for most popular TikTok hashtags. Let me show you how it can benefit travel marketing agencies and destination marketing companies like yours turning you into champions;

  • Managing Campaigns Across Platforms; It simplifies running campaigns smoothly across different social media platforms. With Tagbox you can easily discover hashtags for each platform ensuring that your content reaches the audience on Instagram, YouTube or Twitter.
  • Curating User Generated Content; Embrace the power of user-generated content (UGC) by finding and incorporating audience-created content featuring your branded hashtags. This not only boosts but also adds authenticity to your brand.
  • Real Time Insights on Hashtags; Keep up with the trends using Tagboxs real time hashtag analytics. Monitor performance metrics, track trends and pinpoint which hashtags are resonating most with your audience across all travel marketing campaigns.
  • Tagbox goes beyond being a tool for suggesting hashtags; it’s a solution for enhancing your social media presence.

Get everything you need to simplify your work processes, base your decisions on data, and use hashtags to dominate travel marketing on TikTok all in one place.

Say goodbye to the hassle of managing hashtags. Welcome Taggbox with open arms. It’s the solution that opens up opportunities, for your travel marketing efforts, drawing in a loyal following of travel lovers eager to embark on adventures under your expert direction!

Ready to shape your brand’s story? Click to blend UGC and TikTok trends!

Book Your Demo Now!


Now, you are a hashtag hero with all this knowledge and tools you have.

Note that trending hashtags give you the opportunity to connect with a global community of travelers on TikTok. Use them cleverly to make your content visible and turn viewers into globe-trotters loyal to your travel marketing agency or DMO.

Therefore, you do not have to suffer the hassle of typing hashtags manually; instead, enjoy the advantage of Taggbox. It streamlines your work process and gives you the ability to use trendy hashtags for travel marketing on TikTok. So off you go! And conquer the travel world, one viral video at a time!


Yes, TikTok currently allows you to use up to 100 hashtags per video. However, aiming for quality over quantity is key. It's better to use a strategic mix of relevant hashtags than overload your caption.

There's no guaranteed formula for virality, but here are some tips: Explore the Discover Tab: Browse trending content and see what hashtags popular videos are using. Competitor Spy Games: See what hashtags successful accounts in your niche are using. Hashtag Research Tools: Consider tools like Taggbox (mentioned earlier) to discover trending hashtags based on your keywords.

Popular hashtags change quickly, but some general categories perform well, such as #foryou, #fyp, and #challenge. Look for hashtags relevant to your content and target audience.

There's no official "3 hashtag rule" on TikTok. While some recommend using a small number of highly popular hashtags, it's generally better to use a mix of popular, mid-range, and niche hashtags.

There's no magic number. Consistency is key, but quality matters more than quantity. Aim for a few high-quality videos per week that resonate with your audience.

Here are some methods: Search Bar: Look for keywords related to your content and see what hashtags appear as suggestions. Trending Videos: Check the captions of trending videos for popular hashtags. Challenges: See what hashtags are trending within specific challenges relevant to your niche. By incorporating these tips and using the right tools like Taggbox, you'll be well on your way to becoming a hashtag hero and conquering TikTok with your content!

Related Articles