The Complete TikTok UGC Guide for Marketers
Social media is driven by content, and the idea is how impactful your content can be. For example, Tiktok, among the most successful social platforms, had 1 million video views per day in the first year. Imagine the amount of impact!
It has brought short video content to the front stage, and now every social media platform has become a part of this trend, be it with Reels, YouTube Shorts, or Spotlight. So now, all that everyone talks about is: “Hey, have you watched that TikTok?”, “Oh, I heard that song on TikTok,” or “We should totally try this trend from TikTok.”
That being said, we all agree that TikTok and user-generated content go hand in hand. So let’s break this down to understand the why and how. How about continuing the read?
What is Tiktok UGC?
TikTok has always been a hub for user-generated content. And we can credit the platform’s success to giving everyday users a stage to create engaging videos in minutes using endless features, music, filters, transitions, and whatnot. TikTok has allowed users to express their creativity using smartphones, making it the ultimate hub for user-generated content.
User-generated content is any form a typical user creates, sharing their experience with a product, brand, or service. As a brand, TikTok can be your goldmine to find the right user-generated Tiktok, run a brand or hashtag campaign (yes, TikTok supports hashtags!), create your brand community, create duets, collaborate with micro-influencers, and the list goes on.
If you are still unconvinced, how about reading our top reasons why you should promote UGC on Tiktok?
Why Promote UGC On TikTok?
Here we have listed the top reasons to tell you why it’s about damn time you should start promoting UGC on TikTok.
- Trust Is Step One For Every Emerging Brand
- Capture More Audiences
- Tap On The Potential Of Social Proof
- Build Your Brand Community
- Drive More Sales From TikTok
1. Trust Is Step One For Every Emerging Brand
Building trust has to be step one when trying to emerge in a community like TikTok. That’s because you must explain to your potential audience why they should engage with your brand or trust you.
UGC plays a significant role when they see people like them on your TikTok. That’s how you capture them in the first place. A study shows that over 90% of consumers trust brands that include UGC in their marketing campaigns.
2. Capture More Audiences
User-generated content helps you to capture more audiences. In a world where brands are busy creating marketing gimmicks and self-boasting TikToks, you come across as a stand-out to the TikTokers. Why? That’s because user-generated content is unique and impactful.
You are more likely to grab your potential audience’s attention when they see a TikTok created by someone like them, as they will find it more relatable than watching an airbrushed model dancing in perfect studio lights.
3. Tap On The Potential Of Social Proof
Social proof is about the bandwagon effect, where people get inspired by other users’ social media behavior. When you see people following a trend on TikTok, your first instinct is to try it with your friends.
Harnessing the power of user-generated content on TikTok certainly helps you tap that social proof instinct in your audience and encourage them to create user-generated content for you.
4. Build Your Brand Community
Improve brand-user relationships by putting your customers front and center and bringing them into the limelight by uploading their user-generated videos on your Tiktok account.
In addition, it helps you to foster your community of loyalists who would always be willing to create UGC for you on TikTok. Your TikTok account will become your hub of valuable user-generated content that can cater to your brand community.
5. Drive More Sales From TikTok
50% of TikTok users have bought something after watching a TikTok. It calls for an excellent opportunity for you as a brand to improve sales like never before. TikTok videos are engaging and inspiring. It’s your call to turn this point of inspiration into a point of conversion.
Strategically incorporating your user-generated TikTok videos across your eCommerce marketing campaigns, either by reposting them on your TikTok account or publishing them across your eCommerce stores, can grab the audience’s attention, encouraging them to purchase with you.
Unlock The Power Of UGC In TikTok!
Build Trust ✓ Increase Engagement ✓ Grow Conversions ✓
How To Run A TikTok UGC Campaign?
Creating a successful TikTok campaign requires a strategic approach and an understanding the latest trends and statistics.
Set Clear Objectives
Begin by defining your campaign objectives. Determine what you want to achieve on TikTok: increasing brand awareness, driving website traffic, boosting product sales, or engaging with your target audience. Having clear goals will guide your entire campaign strategy.
Know Your Target Audience
Gain a deep understanding of your target audience on TikTok. Analyze demographics, interests, and popular trends among your desired audience segment. This information will help you tailor your content and messaging to resonate with them effectively. Consider their preferences, behaviors, and challenges to create authentic content.
Leverage TikTok Trends
Stay on top of TikTok’s latest trends and viral content. Monitor popular hashtags, challenges, and viral videos to identify opportunities for your campaign. Incorporate relevant trends into your content to increase visibility and engagement. You can attract more attention to your brand and campaign by riding the wave of popular trends.
Engage With User-Generated Content
Encourage user generated content (UGC) to amplify your campaign’s reach and engagement. Prompt users to create videos related to your brand or campaign theme and showcase the best submissions. UGC fosters authenticity, builds community, and generates buzz around your brand. It also encourages users to become active participants in your campaign.
Repost Your Existing User-Generated Content
Reposting UGC around your brand can be beneficial. It helps you maximize your existing resource, and you don’t have to change your marketing strategy.
All you need is to collect all the TikTok around your brand and post them on your TikTok account. With UGC on your TikTok, you get to boost your brand’s credibility, improve engagement and create your brand’s hub of authentic content.
Collaborate With TikTok Influencers
Partner with influential TikTok creators who align with your brand values and target audience. Influencer collaborations can extend your campaign’s reach, drive engagement, and lend credibility to your brand. Find influencers with genuine connections with their followers whose content aligns with your campaign goals. Co-create content with influencers to make it more authentic and relatable.
Create Duets With Trending TikToks
Duets is another fantastic feature by TikTok that enables users to collaborate with anyone from TikTok. This opens up endless opportunities for brands, content creators or TikTok users who want to participate in the trend.
Duet not only takes content sharing to a different level but also encourages viral content sharing. It will improve your reach and encourage users to engage with your content.
Create Authentic And Engaging Content
Craft content that speaks directly to your audience and elicits an emotional response. Be creative, authentic, and unique in your approach.
Utilize TikTok’s editing features, effects, and music to enhance the visual appeal of your videos. Experiment with different formats, storytelling techniques, and calls to action to keep your audience engaged.
Monitor And Optimize
Continuously track the performance of your TikTok campaign. Analyze metrics such as views, likes, shares, comments, and conversions. Use the insights gained to optimize your content strategy, refine your messaging, and make data-driven decisions. Pay attention to what resonates with your audience and adjust your approach accordingly.
That’s how Chipotle, a popular Mexican chain, started the #ChipotleLidFlip challenge, where one of their people shared a video around the challenge. This inspired so many TikTokers that this hashtag challenge received 100k submissions within its first phase, making it the ultimate success story.
TikTok UGC Campaign Examples
Some famous and recent TikTok UGC campaign examples have significantly impacted the digital space. These campaigns leverage the latest trends, utilize compelling storytelling, and harness the power of user-generated content. Let’s dive in!
Chipotle’s #GuacDance Challenge
Chipotle, the renowned fast-casual restaurant chain, launched the #GuacDance challenge on TikTok, encouraging users to show off their dance moves while celebrating National Avocado Day.
This UGC campaign resulted in over 430 million video starts, with participants showcasing their creativity and love for Chipotle’s guacamole. It perfectly tapped into the trend of dance challenges and the popularity of avocados on TikTok.
Crocs’ #ThousandDollarCrocs Contest
The iconic footwear brand Crocs launched the #ThousandDollarCrocs contest, inviting users to share their most creative Crocs customization designs. Participants had a chance to win a cash prize of $1,000 and have their designs sold by Crocs.
This campaign generated immense engagement, with thousands of users showcasing their artistic flair and unique Crocs creations.
e.l.f. Cosmetics’ #EyesLipsFace Campaign
e.l.f. Cosmetics, a leading beauty brand, launched the #EyesLipsFace campaign, challenging users to create short, music-driven videos showcasing their makeup transformations.
This UGC campaign became viral, with celebrities, influencers, and everyday users participating and sharing their stunning makeup looks. It garnered over 4 billion views on TikTok, propelling the brand to new heights.
L’Oréal Paris’ #WorthSaying Campaign
L’Oréal Paris launched the #WorthSaying campaign, encouraging TikTok users to share empowering messages and speak up about the topics that matter to them.
This campaign aimed to celebrate individuality, diversity, and self-expression. It garnered tremendous engagement, with over 3 million videos created and shared, making it a powerful platform for users to share their stories and make a positive impact.
NBA’s #WholeNewGame Challenge
The NBA embraced the unique circumstances of 2020 by launching the #WholeNewGame challenge on TikTok. This campaign invited fans to showcase their basketball skills, creativity, and love for the sport.
@nba Put yourself in the action and be a part of the #WholeNewGame ♬ original sound – NBA
With over 5 billion views, the #WholeNewGame challenge became a viral sensation, uniting basketball enthusiasts worldwide and reigniting excitement for the game.
Run UGC TikTok Campaign With Taggbox
Taggbox is a user-generated content marketing platform for brands to collect, curate and publish UGC across different marketing channels. Taggbox opens up endless opportunities for you as a brand to gain more from your UGC TikTok campaign by bringing it beyond social media.
You can directly gain content rights from the content owners using Taggbox and repurpose the TikToks across different marketing touchpoints with Taggbox’s UGC marketing hub:
- Showcase TikTok videos on website
- Email Campaigns
- Social Ads
- Stream TikTok on Digital Screens
- Events (Hybrid, Virtual, In-person)
- eCommerce Stores
Once you have published your user-generated TikToks, Taggbox also offers you detailed analytics to track the performance of your TikTok campaigns and improve them so that they perform better.
Turn Up The Music, And Turn On The Lights
That’s right. TikTok can be a suitable space to reach out to your audience organically. All you need is the right strategies and brand examples to get inspired. Many people believe that TikTok is only ideal if you are targeting the younger demographic or the Gen-Z, but moving ahead in time, that line is blurring. We see a dynamic set of audiences on Tiktok.
Tapping into the potential of user-generated content on TikTok can help you thrive on your brand success. And with this ultimate Tiktok UGC guide, you can have it all covered.
Unlock The Power Of UGC In TikTok!
Build Trust ✓ Increase Engagement ✓ Grow Conversions ✓
FAQs About Tiktok UGC
To create a UGC TikTok, join popular trends or challenges and encourage your followers to participate using a specific hashtag.
Creating a separate TikTok account for UGC allows you to showcase and curate user-generated content while maintaining a cohesive brand presence on your main account.
TikTok is primarily a user-generated content (UGC) platform where users create and share videos on various topics, trends, and challenges.
UGC for TikTok refers to user-generated content created by TikTok users, including videos, dances, challenges, and other forms of creative content shared on the platform.