Facebook Marketing Tools You Need For Growing Your Page in 2025

In today’s digital landscape, social media has become uncompromising for brands seeking to reach and engage with their customers. Among the various social media platforms, Facebook remains the powerhouse offering great marketing opportunities. 

With a large user base, choosing the best Facebook marketing tool for your brand comes with its own set of challenges. You want a Facebook marketing toolbox that best suits your brand needs, integrates well with other platforms in your stack, and the list goes on. 

But sometimes, the best tool in the market is hard to navigate, overpriced, or provides limited analytics options. In this guide, we have come up with the top Facebook marketing toolboxes that you need to grow your brand in 2025.

Key Considerations for Selecting the Best Facebook Marketing Tools

When selecting a Facebook Marketing Tools, consider these best practices for tool selection: 

1. Consider Your Needs

The first step before choosing the right Facebook marketing toolbox is to assess your business needs and goals in detail. Take your time to identify your Facebook marketing objectives, target audience, and key performance indicators (KPIs). After clearly defining what your needs and goals are, prepare a list of the best tools that match your needs. Your list must have features that your business can benefit from, such as Facebook advertising automation, Facebook advertising optimization, etc. Also, it’s equally important to consider your team’s technical expertise, as it all depends on them. Try to choose the tool your team is familiar with or arrange a training session to get familiar with it. 

2. Budget Considerations

Allocating your marketing budget can be tricky, but it’s important to consider the tool that is within your budget and gives maximum Return on Investment (ROI). You can opt for free trials first and then use the premium to familiarize yourself with the tool. Choose a tool that adds value to your marketing efforts and scale up your ROI. 

3. Seamless Integration

Seamless tool integration is important for easy collaboration and smooth data flow between the marketing tool and systems. Choose the fb marketing tools that offer great integration capabilities, allowing you to connect with other tools across the organization. Look for native Facebook integration tools, pre-built integrations with popular CRMs, analytical tools, etc. 

How Facebook Marketing Tools Can Help?

Here’s a list of the main things you can achieve using the Facebook marketing tools: 

1. Create Content

Facebook marketing tools help you to create engaging content with the help of various marketing features. You can utilize features like Facebook Creator Studio to design and edit your posts. It also has a reel feature, which lets you create and edit reels on Facebook itself. By using these free tools provided by Facebook, you can connect with your audience and grow your brand online. 

2. Plan and Publish Content 

With various FB marketing tools available, you can effectively plan, create, and publish your content—Sproutscocial, Meta business Suite, Hootsuite, etc. are some of the best Facebook Marketing Apps where you can plan your content, schedule posts in advance, ensuring consistent posting and engagement. These tools allow you to streamline your content flow and track your performance to improve your strategy in the following content. 

3. Manage Collaborators and Influencers

Using Meta brand collab manager by Facebook, Sprousocial, etc., your brand can easily manage and find creators and connect with them. These platforms provide detailed insights about the influencers, such as their engagement rates, demographics, etc., making it easier to find the best one for your brand. After this, these Facebook marketing tools will also help you easily connect, negotiate, and simplify the outreach process for your brand. Using these tools, you can foster meaningful relationships with the influencers and enhance your brand engagement and credibility. 

4. Manage Online Reputation

With Facebook reputation management tools like konnect insights and others, you can create a clean brand image and improve how your audience perceives you. These tools, including Facebook, have built-in features to manage your mentions, responding comments, manage your page settings, etc., and track your brand reputation across the platform. 

5. Increase Social Proof

To increase your brand’s social proof, you can use Facebook marketing tools like Tagbox to collect user-generated content such as customer reviews, testimonials, etc. These tools help you embed all your Facebook posts into your website so that you can increase the credibility of your brand and make it trustworthy. 

6. Analyze Results 

To analyze Facebook results, you can use Facebook insights and other in-depth analytics provided by different tools. These Facebook tools for marketing allow you to track metrics such as reach, engagement, followers, link clicks, etc., and optimize your strategy by analyzing them. Analyzing these advanced Facebook metrics using premium tools helps shift your focus to the right path and make informed decisions. 

7. Sell Products

Having a Facebook marketing toolbox can help you sell your brand’s products and services by letting you create a digital storefront. Facebook shops allow small businesses to set up an online store on Facebook and Instagram. Using these marketing tools, you can tag products on your images, videos, and posts, which will redirect customers to your product ordering page. Using Facebook tools to sell products can help you efficiently reach people, grow your business & reach your goals. 

Must-Have Facebook Marketing Tools for Your Page Growth in 2025

Here are some of the top Facebook Marketing Tools in 2025 that you should consider to grow your Facebook business page:

1. Facebook Marketing Tools for Design

VSCO

Visual Supply Co., or VSCO, is a photography-centric app that allows you to capture, edit, and share your photographs with a community of like-minded photographers. This tool has an array of filters and editing features that can help you create engaging effective Facebook advertising designs and creatives. VSCO has become popular for content creators and designers to enhance their content design efforts. Some of the top features of the platform include:

• Advance filters
• X-Skew
• Y-Skew
• AI removal features
• Shadows tint
• Highlight tint

Pricing

Pricing starts at $2.50 per month. 

Canva

Canva is one of the Best Facebook tools designed for brands and individuals wanting to grow their businesses. This design tool makes compelling ad designs and creatives such as posts, stories, reels, and more with their built-in templates in no time. Let’s look into some of the features of the platform:

• Text to image generator
• Advance photo effects
• Image enhancer
• Online video recorder
• PDF editor
• Background remover and more

Pricing

Pricing starts at $5.93 per month. 

Photoshop Express 

Adobe Photoshop Express is a free app for photo editing images and creating collages. This is one of the  Best Facebook tool and comprises various advanced features for creating beautiful posts and ads for your Facebook. This photo editing tool has a wide rang e of easy-to-use filters and adjustment tools. Even complete beginners can easily use this app and create stunning visuals. Some of the top features include:

• Advance photo editing
• Collage making
• Filters and effects
• Text and stamps
• Easy replacement backgrounds
• Retouching
• Smart Cuts
• Advanced healing

Pricing

Pricing starts at $4.99 per month. 

Facebook Marketing Tools for Video Editing

VEED.IO

VEED.IO is a video editing software that offers a user-friendly interface with a comprehensive set of editing features. With VEED, you can edit existing Facebook videos or create new videos and resize them for Facebook. Here are some of the top features of the platform:

• Auto Subtitles
• Text to Speech
• Remove background noise
• Remove background from video
• AI Script generator
• Transcribe video
• AI image generator
• Translate video
• AI music generator
• Eye contact correction
• Magic cut
• AI Avatars

Pricing

Pricing starts at $12 per month. 

InVideo

InVideo is a video creation platform that enables users to turn their ideas into videos with its easy video editing features. Professionals can use the application to customize their videos by changing filters, animations, transitions, etc. The platform also lets users create, edit, preview, and share videos with team members. Here are some of the important features of the platform:

• Drag and drop interface.
• Music Library
• Pre-built templates
• Customizable elements
• Voiceover
• Stock Footage
• Multi-layer editing 
• Aspect ratio settings 
• Brand Overlay

Pricing

Pricing starts at  $30 per month. 

Facebook Hashtag Tools

BrandMentions

BrandMentions is a Facebook marketing software with a complete media monitoring platform that performs efficient social listening while also revealing competitors’ marketing strategies. It also offers a free hashtag tracking tool that allows users to monitor and analyze the performance of specific hashtags across various social media platforms. Here are the features of BrandMentions:

• Social media monitoring 
• Hashtag tracking tool
• Competitor spying 
• Reputation management
• Brand mentions monitoring
• Track and engage in online conversions in real time 

Pricing

Pricing starts at  $49 per month. 

Talkwalker

Talkwalker is a Facebook marketing software that is useful for monitoring and listening to social media. It can track specific trends, brands, or keywords across social networks. Its free hashtag analyzer monitors online mentions across social media, news sites, forums, podcasts, etc. Let’s look into some of its best features:

• Social media monitoring
• Influencer identification 
• Campaign tracking 
• Multi-language support
• Sentiment analysis
• Hashtag tracking 
• Audience Insights

Pricing

Pricing starts at  $9,600.00 yearly.

Brand24.com

Brand 24 is a Facebook marketing software that allows brands to monitor their online reputation across the web from one place. It makes media monitoring, competition tracking, and online reputation management easier. It has AI-powered hashtag analytics that allows you to track and analyze all branded hashtags in one place. Here are the most prominent features of the platform:

• Advanced filtering 
• AI anomaly detection
• AI brand assistant
• AI insights 
• Influence Score
• Sentiment analysis
• Hashtag analysis

Pricing

Pricing starts at  $119.00 per month.

4. Facebook Widget Tools

Tagbox

Tagbox is one of the best Facebook marketing apps that allows you to embed all your Facebook feeds, email campaigns, etc., on your website using the Facebook Widget. Tagbox comes with a variety of features so that you can make your feed engaging enough for your users so that they interact with it. Let’s look at some of the best features of the platform:

• Easy feed curation 
• Advanced AI moderation features
• Safe content filter
• In-depth metrics
• Team collaboration 
• Gather customer reviews directly using Review Hub
• Customization features and templates
• Real-time feed update

Pricing

Pricing starts at  $17.00 per month.

Tagembed

Tagembed is also a social media aggregation platform that allows you to embed Facebook feeds on websites in the form of reviews and customer testimonials. Using Tagembed’s no-code solution, you can display any form of user-generated content or branded content on your website. The best features include:

• Advanced content filtering 
• Real-time content update
• Generate reports with Analytics 
• Fast and responsive Facebook widget
• Custom CSS
• User-friendly customization 
• Multi-platform integration 
• Content scheduling

Pricing

Pricing starts at  $13.00 per month.

Embedsocial

EmbedSocial is a complete user-generated content platform developed to embed social media content on a website or a digital interface. This embedding helps visitors see the user-generated content on the website itself, leading to building trust and credibility. Some of the top features of the platform include: 

• Social media post-scheduling 
• Hashtag tracking 
• Team collaboration 
• Social media embedding 
• Keyword filtering 
• Reputation management

Pricing

Pricing starts at  $29.00 per month.

5. Social Media Management and Scheduling Tools

Later 

Later is a social media management and scheduling tool that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Here are the top features of the platform:

• Social Analytics 
• Social media scheduling 
• Content calendar
• Hashtag suggestions 

Pricing

Pricing starts at  $16.67 per month.

Hootsuite

Hootsuite is a Facebook marketing software that brings scheduling, content creation, analytics, and social listening all together. It is an incredibly useful application for managing social media network channels.  The top features include:

• 100+ integrations 
• Advanced inbox
• Advanced social listening
• Robust analytics 
• Review management 

Pricing

Pricing starts at  $99 per month.

Sproutsocial

Sprout Social is a social media management and intelligence tool for brands and agencies of all sizes. It manages conversations and surfaces actionable insights that drive real business impact. Here are some of the best features of the platform:

• Smart Inbox
• Branded keywords
• Contact views
• Comment moderation 
• Scheduling features 
• Conversion history

Pricing

Pricing starts at  $199 per seat/ month.

6. Ad Management Tools

Meta Business Suite

Meta Business Suite is a free Facebook marketing app for managing and tracking business insights and activities across your Facebook, Instagram, and Messenger accounts. This Facebook ads tool is a one-stop shop where you can manage all your B2B marketing, B2C marketing, Facebook PPC marketing, and advertising activities. Look at some of the best features of the platform:

• Facebook and Instagram insights 
• Advance inbox
• Comment management 
• Create a schedule of posts and stories 
• Customer demographics 
• Advertising mastery
• Collaboration management 
• Hashtag organization 
• Displays best time to post on Facebook

Pricing

Meta Business Suite is a free platform. 

7. Facebook Marketing Tools for Analytics and Reporting

Socialbakers

Socialbakers is a Facebook tool for marketing that allows you to manage all your social network profiles in a simpler way. This provides detailed analytics to measure, compare, and contrast the success of your campaigns and improve your performance. 

• Content calendar 
• In-depth social media analytics
• Post scheduling 
• Dashboard 
• Brand tracking 
• Multi-user collaboration

Pricing

Pricing starts at  $240 per month.

8. Influencer Marketing Tools for Facebook Marketing

Upfluence

Upfluence is primarily influencer marketing software designed to help brands and agencies manage their influencer campaigns effectively. It provides tools for discovering influencers, managing relationships, and tracking campaign performance, ultimately driving better engagement and ROI.

• Influencer recruitment
• Influencer scoring 
• Audience analysis
• Managing collaborations 
• Campaign analytics 
• Reporting and dashboards

Pricing

Custom pricing

9. Audience Research and Targeting Tools for Facebook Marketing

Brandwatch

Brandwatch is a social media intelligence platform that helps brands understand their customers, brands, and markets. It is a perfect tool for those who want to perform more extensive research or a more detailed analysis of their online mentions. Here are some of the features of the platform:

• In-depth audience research
• Competitor analysis
• Social reporting 
• Sentiment analysis 
• Brand monitoring

Pricing

Custom pricing

End Note

Selecting the right Facebook Marketing Tools can significantly enhance your marketing success. Identifying your specific needs and gradually building your toolkit based on your marketing goals and objectives is essential. Remember, while these fb Marketing Tools can amplify your marketing efforts, they should complement, not replace, a solid marketing strategy. So dive into a good marketing strategy and use the tools mentioned above to take your brand to new heights.