Best Video Plugin To Enhance Your WordPress Website
In this overly crowded marketing landscape, videos allow brands to tell their story and convert potential customers. Businesses communicate complex information efficiently by adding video content to their marketing strategy, leading more businesses to incorporate videos into their marketing games.
If you plan to enhance your online activity in terms of sales and reach, videos are the best content to add. WordPress offers various plugins to embed videos on the website. If you want to know about these plugins, you are at the right place.
We have jotted down some of the best video plugin for WordPress that will smooth your embedding process.
Let’s continue to know about them in detail.
How Can Video Plugins Improve WordPress Website Engagement?
The first idea behind creating a website is to attract the target audience’s attention and convert them into loyal customers. If your audience finds your website visually compelling, they’ll be interested in your brand and, hence, will buy from it more often. Thus, by integrating a video plugin on a WordPress website, you can make it engaging. Below, we have jotted down the various benefits of showcasing video plugins in WordPress. Let’s check them out.
a.) Enhance website engagement
Today, video content is preferred over static content because of its attention-grabbing ability. Adding video to your WordPress website can boost its engagement as it makes people spend more time on it. You can integrate videos from multiple social media platforms, like TikTok, Instagram, YouTube, etc., into your website. Visitors can interact with various video content without leaving the website. The video content will give your website a unique look, attracting more visitors and eventually enhancing engagement.
b.) Increase dwelling time
Businesses with a larger target audience must encourage visitors to visit their website and explore it more. Adding short videos to the website will definitely attract more visitors and encourage them to spend more time on it. When your target audience spends more time on your website, they will learn more about your offerings. Boosting the website’s dwell time is also beneficial for SEO. With people staying on your website for longer, you have the opportunity to tell them more and more about what you do.
c.) Optimized SEO ranking
In this competitive online marketplace, businesses must achieve a good ranking so that the maximum number of potential customers can discover them. Integrating video content on a business website can significantly boost the SEO ranking. Search engines like Google prefer websites with fresh and informative content that can potentially engage audiences for extended periods, and videos do that. When more people visit and engage with your website, search engines prioritize boosting its SEO ranking, further improving discoverability.
d.) Improve conversion rates
Businesses’ growth also depends upon the number of successful conversions. Thus, customers have the potential to make or break any brand. Customers love video content more than static advertisements, and showcasing it on the website in a digestible format encourages them to take the desired action. Businesses that utilized video marketing saw a 34% increase in conversion rate than those that didn’t. Thus, video marketing is a powerful tool for brands to see better conversion rates and achieve their business objectives successfully.
Best Video Ideas To Boost Engagement of Your WordPress website
Before integrating the video gallery plugin on WordPress, you must know that the more diverse it is, the better. Remember that your online business competes with numerous others in the market; the target audience will visit your website but stay there only when they find it unique.
Are you wondering what video content can best be showcased on the website to make it unique and engaging? Then you are at the right place.
We have compiled a list of effective types of videos that you can display on your website to keep visitors longer.
– Testimonial videos
Your satisfied customers are your trump card for advertising your product more efficiently. You must have testimonial videos that explain the credibility of your product and your customers’ good experience with your business. These testimonial videos are powerful content you can showcase on your website and foster trust with potential customers. They gain significant insight into your brand and product, encouraging them to buy the product/ service you offer.
– Explainer videos
Explainer videos are short yet descriptive animated videos that explain your brand’s complex concept. Thus, they can be excellent content to add to a website, educating potential customers about the whole business activity clearly and concisely. Adding animation to the video makes it eye-catching and helpful in gamifying your website. Gamifying your website will help your audience learn about your business in a fun way and encourage them to take action.
– Behind-the-scenes videos
Modern customers crave authenticity and originality to choose a brand more confidently. This makes it crucial for businesses to show more of their human side; behind-the-scenes videos are the perfect solution. Behind-the-scenes videos show the candid moments (business activities) happening inside a company. These include making products, packaging, working culture, and more to help viewers better align with your brand.
– Product demonstration videos
In this fast-paced online marketing world, just telling about your product and its features through ad copy is not enough. Show your potential customers what you are providing and what they will get from you through demonstration videos. It showcases how their products highlight feature all kinds of features. By watching demonstration videos on your website, potential customers will understand the real value of your product and may be encouraged to purchase.
– How to videos
Your website is the place your potential customers will visit to learn more about your overall brand, and you must be dedicated to solving their problems. How-to videos are the perfect way to educate and answer your potential customers’ queries. Integrate how-to videos on your website to add educational content and showcase your brand’s resources. They are the perfect engagement tool for your website, allowing potential customers to make more informed buying decisions.
– 360-degree and Virtual Reality (VR) videos
Display 360-degree and Virtual Reality (VR) videos to give your website a more immersive look. These videos give your target audience a unique experience of your website compared to your competitors. 360-degree and VR videos are not the same and have unique features. However, both videos will give potential customers a more realistic look at the product.
10 Best Video Plugins For WordPress Website To Boost Engagement
You now know how a video plugin can benefit your business and change the dynamic of your WordPress website. However, businesses find it challenging to choose the right video plugin from the ample options.
We have made the task easy by mentioning some of the best video plugins for WordPress websites. You can review their features and pricing to choose the one that matches your business preferences.
Below is the list of top video plugins for WordPress website that you can consider for your business. Let’s check them out one by one.
#1. Tagbox
Tagbox is one of the best and most popular video plugins for WordPress. It allows users to enjoy the benefit of codeless integration of eye-catching videos. The tool can easily connect with numerous CMS platforms like WordPress and pull videos from numerous top video platforms. This lets users collect videos from their desired platform to create a gallery and seamlessly integrate them into the WordPress website.
Tagbox is a fast and responsive tool for embedding video galleries on websites without affecting their speed. The tool has numerous features, such as customization and AI moderation, that give the video gallery the best look before integration. Users can choose from numerous themes and layout options to select the one that best suits their website style. Users can also personalize their widget by adding banners, updating the background, and other theme settings.
Features to know:
AI moderation: The feature makes it easy to make the content public or private automatically, according to business preference, relevance, and sentiment, to showcase only the most suitable videos to visitors.
Auto content update: The tool lessens manual efforts to update the website with fresh content by occasionally updating it.
Codeless integration: You do not need core coding knowledge to operate this tool. Just generate an embed code for the widget and paste it into the dedicated place on WordPress.
No effect on website speed: Tagbox doesn’t affect the website’s speed after integration because of its fast-loading widget.
Pricing: Offers 14 days free trial and paid plan starts from $24/month.
#2. EmbedSocial
With features like a centralized dashboard, easy embedding, and advanced media analytics, EmbedSocial is a popular video plugin for WordPress website. Use it to collect engaging content from platforms like TikTok, Instagram, Facebook, etc., and showcase it on marketing fronts, including websites and emails. This video gallery plugin is perfect for brands looking to increase traffic on their website with visually appealing videos.
Pricing: 29$/ Month.
#3. SociableKIT
SociableKIT is a free video plugin for WordPress website that makes it easy for marketers to display video content directly on the website. It can collect video content from multiple social media platforms and allows customization before its integration. The best part about this tool is that it can be used by anyone, even with zero coding knowledge. It can be integrated seamlessly with top CMS platforms including WordPress. The tool keeps your website updated with the newest video content automatically.
Pricing: It comes with a free-forever plan, and the paid plan starts at $20/month.
#4. Envira Gallery
Envira Gallery is a well-known and one of the best video gallery plugins for WordPress that can adapt to users’ needs. The tool can pull videos from numerous hosting sources, such as YouTube, Vimeo, Twitch, and more, to create an attractive gallery. The tool has a smart drag-and-drop feature that can create a video gallery for users in just a few clicks. Envira offers to customize the look of your gallery with their pre-built templates. Moreover, the tool offers eCommerce integration to create an attractive online store.
Pricing: The paid plan starts at $99.50/month.
#5. All-in-One Video Gallery
All in One Video Gallery is one of the best video plugin for WordPress that seamlessly integrates an attractive video gallery on a WordPress website. Users can easily create a visually appealing video gallery using the customization features and layouts. All in One Video Gallery is one of the best free video gallery plugins for WordPress to save your bucks. The plugin offers users numerous layout options for their video gallery and a playback button to control the embedded videos. The plugin makes it easy for businesses to manage and categorize many videos.
Pricing: Free.
#6. Easy Video Player
Easy Video Player is a simple and easy-to-use video plugin that embeds videos on WordPress in a go. The plugin supports multiple video formats and is compatible with the existing videos or any third-party hosting service. Users can smoothly set up this plugin; just install and create a shortcode with a video URL, and thats is it. Easy Video Players allows customization through shortcodes like adjusting looping, autoplay, adding poster images using the embed code, and more.
Pricing: Free.
#7. Simply Gallery Block
Simply Gallery Block is an easy-to-use, user-friendly, and highly customizable video plugin for WordPress website that can connect with Gutenberg (the WordPress editor) to build custom blocks. The plugin offers an unrivaled drag-and-drop gallery-building feature. It can seamlessly create responsive images, video, and audio galleries, among other things. Simply Gallery Block can gather and combine multiple video galleries in a single collection, edit, and publish them. The plugin offers stylish galleries that can be designed using themes from Masonry galleries to Universal Grid.
Pricing: Free.
#8. YotuWP Easy YouTube Embed
YotuWP Easy YouTube Embed is a powerful video plugin for WordPress that makes embedding YouTube videos on a WordPress website easy. By showcasing YouTube videos, the plugin helps users keep visitors on the website for longer periods. It can collect videos via YouTube video playlists, channels, and URLs to be embedded in WordPress. YotuWP Easy YouTube Embed is one of the best WordPress plugins for video gallery, offering multiple layout options from Grid to Mix. You can embed YouTube videos on WordPress through a shortcode.
Pricing: The paid plan starts from $21/month.
#9. HTML5 Video Gallery Plus Player
HTML5 Video Gallery Plus Player is a fully responsive plugin that easily creates an HTML5 video gallery to be embedded on a WordPress website. The plugin offers multiple video formats, such as MP4 and WebM. It can collect a single video or a whole playlist to be embedded on WordPress through shortcode. The plugin can easily edit, add, manage, or display engaging videos on CMS platforms like WordPress. It can collect videos from platforms like YouTube, Vimeo, and others and display them on WordPress.
Pricing: The paid plan starts from $99/year.
#10. YouTube Showcase
YouTube showcase plugin is known for its simplicity. It can easily collect YouTube videos to be displayed on WordPress. The plugin can display YouTube videos on WordPress in a gallery or grid view like a breeze. It can create a video gallery automatically by entering the YouTube video ID on the view page. The plugin can set the order of YouTube videos to minimize confusion.
Pricing: Flexible pricing.
Conclusion
Businesses of different shapes and sizes should start taking the power of videos seriously and incorporate them into their marketing game. Enhance the engagement of your WordPress by embedding video content in it.
You know the best WordPress video plugins that can smooth your embedding process. Now it is time to evaluate them and choose the one that best suits your business needs.
Engage your target audience by showcasing a curated video gallery on your WordPress website and boost your business growth through better conversion.
