Digital Signage Content Ideas To Boost Audience Engagement

Digital Signage Displays are incredible tools that have been attracting immense focus in the marketing world to skyrocket user engagement and communication. Keeping that in mind, today, we are sharing the best digital signage content ideas for every industry!

Though they are highly effective in grabbing the audience’s attention in the first sight yet what keeps the audience engaging with the display screen is the content that it displays. Hence, displaying the best quality and highly relevant digital signage content is a must.

Displaying engaging content on Digital Signage Displays helps you boost user engagement, enhance impulse purchases, provide higher growth, and greater satisfaction.

Digital Signage Content Ideas For Every Industry

Digital Signage Displays are a great tool to display industry-specific news, comprehensive announcements, user-generated content like reviews and testimonials, social media posts, emergency information, product description, live hashtag feeds and so much more.

Here, we share with you some really amazing and incredibly awesome ideas that will give your business an edge over your competitors.

Come, let’s delve into!

#1 Promotions And Campaigns Digital Signage Content

Use Case: Retail, Restaurants & Hotels, Resorts,  Salons & Spa, etc.

Are you running an in-store promotion or a display out of home advertising campaign? Then a Digital Signage Display is the best way to communicate it to your in-store customers. You may display the offer codes and guidelines for participating in the campaign. You may also display the submitted entries from your social media campaign, the profiles of the winners, and what did they win! 

digital signage content ideas

This helps to generate excitement in the minds of the viewers and encourage them to participate in the promotional campaigns. This helps to boost customer engagement with your business. Digital Signage helps you display a strong combination of words, images, and videos, thereby strongly influencing the purchase decision of your customers.

#2 Social Walls For Digital Signage Content

Use Case: Events, Retail, Hospitality, Education, Restaurants, etc.

Social Media Walls display user-generated content from social media platforms like Facebook, Instagram, Twitter, and others aggregated through channels like hashtags, mentions, tagged, lists, favorites, and others. It shows real-time content in the most customizable format. It is not just beautiful and attractive content, it is engaging too. Using a UGC platform like Taggbox is a great way to display your social media popularity to your audience.

Social media digital signages are also a great way to build social trust as it displays user-generated content which is like a direct recommendation from your loyal customers to the aspiring in-store customers of your product quality and brand credibility. Also, you get to choose what you want to display and filter out the irrelevant content. You can also track the event engagement with your social posts using the Analytics feature that comes along with the Social Walls.

Use Social Walls for In-Store Displays, Hotels, Restuarants, Events and Much More

#3 Motivational Quotes

Use Case: Offices, Gyms, Educational Institutes, etc.

Spreading positivity and inspiration is always a welcomed idea.  Displaying motivational quotes as digital signage content can help you boost the morale of your employees in offices, students in educational institutions, and trainees in a gym. These could be scheduled at uniform intervals of time to maintain variety and dynamic character of the Digital Signage.

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The internet is full of motivational quotes but it is always appreciable if it is relevant to your industry. You could also display these motivational quotes as banners and ticker along with other content as the major focus.

#4 Restaurant Menu Cards

Use Case: Restaurants & Hotels

Customers love creative and innovative services being delivered at restaurants and cafe shops. You could be one of those restaurants that present its menu cards to the users in a different way. You could display menu card on your Digital Signage Displays in the most customizable manner.

You could also add a little flavor to your presentation skills by adding an animated image of the dish being displayed on the menu card over Digital Signage Displays. A steaming cup of coffee or a delicious chicken serving itself on the screen could be funny and interesting simultaneously. You could display recipes of certain dishes too.

#5 Directory Boards

Use Case: Resorts, Hotels, Real-Estate, Schools, Offices, etc.

Displaying Directory boards on Digital Signage Display Screens is a great alternative to traditional heavily lodged directory journals. It is easily accessible and available to all on the display screen. It is a great help to a new person in town in need to contact authorities or related institutes. 

digital signage content trends

It helps you to inform your customers of the important contact information they should be aware of as soon as they enter your lobby. In the hospitality industry like resorts and hotels, it assumes great importance given the relevancy of it for the tourists who are new to the surroundings. Displaying way finders and maps of your nearby locations is also a good idea for digital signage content display.

Must Read: Digital Signage Content Ideas for Hotels

#6 Calendar, Appointments, and Schedule

Use Case: Events, Offices, Meetings, Conferences, hospitals, clinics etc.

Displaying calendars on your Digital Signage Display Screens helps your employees and work team to manage their time better. Digital Signage is a great tool to display calendars and track the progress of the whole team on the spot. In a busy work schedule of the corporate work environment, people often forget to check their calendar simply because they don’t have the time to do so. 

digital signage content

Displaying official calendars, target calendars, etc. on digital signage display screens keeps the whole team on the same page thereby allowing you to deliver better results as a team in an organized manner.

Must Read:Conference Digital Signage Ideas For 2020

Take Away

These were some of the best digital signage content ideas for almost every industry if you are hosting an event or want social user-generated content to be displayed at the digital signage, schedule a demo with our expert today!

So, start displaying the most relevant and engaging content on your digital signage display screens and enjoy the boosted revenues and retention rate for your business.