Digital Signages are slowly becoming a part of every aspect of communication may it be for a small gathering or a large audience. They have proved to be quite beneficial tools for capturing people’s attention successfully.
With time, official gatherings have also adapted to the use of digital signages for their communication purposes such as meetings, conferences, presentations, and many more.
Here we will be talking about Conferences, that are conducted to throw out innovative ideas and exchange new information among the experts on a common chosen interest.
In order to have a smooth conference, excellent communication is crucial, which might difficult at times. There comes the role of digital signages, which can be extremely valuable for effective communication.
Why Digital Signage For Conferences
Conferences are a place where people interact and share a lot of data with others, and a screen can definitely help you with that. There are various other aspects conference digital signages can help in.
Here are some of the ways you can utilize digital signages:
#1 Display Valuable Information & Data
Conferences are a knowledge-sharing affair. Speakers, Panel Heads or Team Leaders, all have something to share with the attendees. It can be presentations, graphs, statistics, or anything relevant to the topic you plan to discuss and share with the people.
Humans being visual learners, looking at the information on a larger screen makes it is easier for them to remember it and understand it. Also, it has the ability to draw people’s attention as well as retain it, which can help you to share valuable information and data more accurately.
#2 Showcase Schedules, Announcements, & Updates
When it comes to Conferences, they have a proper schedule for the entire event. Displaying those schedules on conference digital signages and updating them in case of any change can be an excellent idea. You can also employ these screens to make announcements and display your house rules (if any).
It becomes quite easy for the attendees if the schedules, updates, and announcements are already displayed on the signages, making it easier for people to plan their schedules beforehand. It also avoids any confusion that might arise regarding the schedules.
#3 Exhibit User-Generated Content (UGC)
Conferences can be a huge event that acquires a large gathering of people from various locations. They unquestionably come to gain some knowledge and exposure. Still, you can make it a little fun and interactive for them by displaying their content such as tweets, statuses, images, and videos on huge conference social media digital signages.
People are already posting about the conference on their social media. You can motivate them to tag you or use your hashtag and display that live hashtag feed on digital screens. This will enhance engagement, make the event a little more interactive and improve your social reach as well.
Display User Generated Content On Digital Signage
#4 Show-off Your Sponsors Proudly
Large scale conferences are a big deal and need sponsors to run and organize them smoothly. Sponsors expect you to show them off proudly so that the people can also recognize them, that is why they sponsor your conference in the first place. But how?
Conference digital signages are your answer. You can do this with the help of digital screens that can show off your sponsors visually and attractively. There are various ways you can choose, such as images, videos, GIFs, and more. Your sponsors will love it. You can also use banners and tickers for a constant display of your sponsors.
#5 Increase Interactivity
We agree that conferences are primarily held to share knowledge and discuss a particular topic, but there is no harm in making it a little more interactive and fun. Right? Collecting views and reviews from your attendees can help you provide a better experience for all of them.
You can create and display polls and questions for your attendees to answer and reply to. The statistics of the same can also be shown along to maintain a competitive spirit among the attendees. You can put up questions and polls on the chosen topic and look at how your audience is reacting towards it and choose to mold your content accordingly.
#6 Opt for Live-Streaming
With large gatherings, there are instances when people aren’t able to view the speaker and their presentations properly, which creates a lot of inconveniences. To avoid this, organizers opt for live-streaming during the conference. It makes it easier for attendees to have a look at the main stage from far away as well.
It increases the exposure of the speakers and gives the attendees a chance to gain more knowledge. It cuts out on the ruckus that could have been created due to the unavailability of the proper view.
#7 Connect With Remote Speakers or Teammates
There are often moments when you need to opt for online conferences due to various reasons such as location, unavailability or something else. Not everybody can be present there physically at times.
Digital signages help you to conduct online conferences smoothly by displaying the content on big screens for more effective and efficient communication from different locations. You can use the screen to display multiple people from multiple locations as well.
Communication & Interactivity is exceptionally essential for a conference, and conference digital signages can make it more useful and appealing for the attendees. They will not only help you gain attention but help with the harder part as well, retaining it.
We have already mentioned some of the ways you can use conference digital signages in your conferences and make them better for your attendees. Digital signages have the power to make a long-lasting and constructive impact on people.
You should definitely give it a thought and install digital signages for your conferences as well.