Digital Signage Internal Communication Ideas & Best Practices
Enhancing Internal Communication is a critical aspect of every organization to strengthen employee and company relationships.
When we asked organizations how they communicate with their employees, almost every organization has the same answer – emails, slack, meetings, noticeboards, and newsletters.
However, surveys show employees do not open emails, newsletters, or check noticeboards to get information. And slack or other internal communication softwares are not much effective for large announcements and celebrations.
Employees usually find it easy to communicate with peers to get important information. But if peers also don’t know this, it will create a direct communication gap between organization and employee, which is a huge disadvantage both monetary and long-term employee relationships.
Agility is the crucial factor to integrate into your Internal communication process.
Digital Signages are effective, attractive, lively, and attention-grabbing, profoundly accomplishing communication objectives of organizations.
So here we will walk you through some amazing ways to utilize Digital Signage for Employee Communication and stand out in creating the best internal communications systems with your employees.
Why Digital Signage For Internal Communication?
It is understandable to use digital signages for brand promotions and awareness campaigns, but when it comes to enhancing internal employee communications, a number of questions come to mind.
What benefits your organization is retrieving digital signage, whether it meets your internal communication requirements, and how it will help build a robust relationship with employees.
To answer this, we have some strong points that ensure your effectiveness of Digital Signage for Internal Communication. Here they are:
Rapidly Steal Attention of Employees
It is hard to ignore huge lively digital screens; at least once it will attract your eyes and entice you to look at what is displaying on the screen.
Considering the advantage, digital signage is a perfect medium to enhance internal communications system and grab their attention for quicker response.
Deliver Information To Many Concurrently
Hundreds of employees can interact with digital signage and receive information concurrently, removing the hassle to open emails, checking long chat threads on slack, or organizational intranets.
Employees usually ignore popups or notifications when they need to complete their task and choose to open them after completing the task and sometimes the next day.
So if you want to convey important information and need their response instantly, using older internal communication methods prove ineffective.
Cost & Time Effective
Using emails or applications for employee & organization communication will take so much cost & time. Employees need to spare time or leave their on-going task to delve into the organization’s notice or message. It will hamper the productivity of employees and distract them, which costs more to the organizations. Digital Signage in Internal Communications helps you deliver important information on the wall allowing employees to get updates while engaging in their work.
Build Direct Communication
As seen before, employees usually ask their peers about recent emails or information about the organization, instead of reading their emails. It creates miscommunication, or the employee may not receive the right message as it gets molded if told by another employee. Thus, here comes another benefit of using Internal Company Digital Signage for direct communication between employees and the organization. Every member will receive the same information correctly as turned over by management.
7 Amazing Ideas To Enhance Internal Communication With Digital Signage
#1 Welcome & Congratulation Message
Make your new employee feel special and delighted from day one of joining. Display personalized welcome messages with their name & photo on all digital signage screens throughout your organization.
It will introduce new employees to everyone and make the ice-breaking process efficient.
#2 Events & Celebrations
Remind your employees of special occasions and events through digital signages in the workplace. Whether it’s a birth anniversary, applauding top performers, or a surprise pizza party, let your employees know about it directly.
#3 Notice & Announcements
Instead of notice boards, you can display important notices and announcements through a digital screen. If you have many departments or offices in your organization, and want to display department-specific information, it is possible with digital signage.
#4 Company Dashboard
Display your company dashboard with employees so that they know about how their company is performing. It will build strong internal employee communication, and your employees feel like an important part of the organization.
Display important figures of your business with set goals and accomplished figures. It will also inspire employees to reach their tasks.
#5 Social Media Walls
Social media walls add entertaining content to your digital screens and keep your employees cheerful during working hours. You can display your company’s social media posts from different platforms. Instagram hashtags feed Twitter threads, Facebook, or Slack chats.
#6 Employee Benefit Programs
Let your employees know about Employee Benefit Programs and Training courses provided your organization. Displaying employee benefit programs in front of the screen creates interest in employees, or they may find something useful that helps improve their professional, financial, and personal life.
#7 Valuable Stats & Data Reports
Another way to enhance your digital signage for internal Communication is by displaying important statistics and data reports to your employees.
Use your analytics data so that your employees can know about the realistic position of your company. Reports and stats help them understand your organization better and motivate them to achieve their goals.
Use Taggbox Display To Automate Internal Communication
Signage Solution by Taggbox Display is designed to ornate your Digital Signage screens with enticing content from diverse social media platforms. You can collect and create alluring content from social media channels with hashtags, handles, boards, page URLs, tweets, or mentions and automate display by unifying content.
These are some common use cases of Taggbox Display to intensify internal communication with ease to manage, customize, and automate content to display on digital signages.
Retrieve Industry Specific News, Stats, & Trends
You can make your digital signage beautiful with news, popular trends, competitors stats, or other important facts. Believe it or not, it will increase your employees’ productivity as they don’t have to browse industry-specific news or trends.
Also presenting competitors analysis and research reports help your employees to understand competitors strategies which will, in turn, to refine their game plan before anything gets wrong.
You can do so by fetching RSS feeds. Put the relevant RSS feed URL in your Taggbox Display account and it will collect all feeds using the URL.
Inspirational & Motivational Quotes
Use digital signage in employee communications to boost motivation and enthusiasm in your company’s core members. Display great leaders quotes or stress-relieving citations on digital screens; some days, your employees may be anxious or mentally unfit.
Thought-provoking quotes will help your employees stay motivated and get a happy outlook on life, eventually yielding higher productivity and building healthy team members.
Social Media Feeds
Social media posts are engaging content to display on digital signage screens. It will enhance internal communication and let your employees know your organization’s social presence.
Run social media feeds from Instagram, Workplace, Yammer, Slack, or any other platform your organization is active on. Moreover, you can display your employees’ group images on special occasions like team meet-ups, vacations, trips, etc.
Reviews & Testimonials
Let your employees know what other employees are saying about your organization. Ask them to share their viewpoints or how they find your organization.
Display their reviews and testimonials on digital signages, so that everyone knows how other employees are saying about the organization. It will help new employees better understand your organization and not forget to mention that personally asking peers may be embarrassing and requires good time to jam with them.
Digital Signage Best Practices For Internal Communication
Do Not Use Repetitive Content
This is one of the most important attributes of using digital signage. If your employees see the same content every time on your screen may irritate them, affecting your internal communication process. Create a playlist of content to run on screen and change them frequently so that your employees receive important information whenever they gaze on the screen.
Make Sure It Do Not Distract Employees
Another critical factor to consider is that the information you display on the screen shouldn’t distract your employees. It will be hazardous for your organization, which destroys the internal communication process and hampers the productivity of your employees. Ensure the content you display is in subtle tone and should be informative, valuable, and foremost ease your organization’s internal communication process.
Take Feedbacks Frequently
Ask your employees what type of content they would like to see on digital screens. Their opinions will give better content idea display on your digital screens which is also useful to them. Again, it will make them feel important, and their opinions are heard by the organization, which enhances internal communication.
Do Not Keep Your Screen Empty
If you want to make it a habit for your employees to check digital signage screens to get important information shared by organizations, make sure to use digital signages to display notices or information regularly. Your screen should also not look bland, use themes or beautiful graphics to make your digital screen look attractive.
That said, now it’s time for you to utilize the power of digital signages to advance your organization’s internal communication. It is effective, foolproof, and a result-driven method to enhance communication with employees.
Many organizations find it challenging to build strong relationships with their employees. And it is obvious because high targets, deadlines and less interaction with employees keep organizations away from building long term rapport with their employees.
Set up Digital Signages to enhance internal communication and build affinity with employees. Instead of employing older internal communication methods, leverage Digital Signages to establish healthy & effective internal communication mechanisms inside your organization.