The hospitality industry is no more away from Digital Signage and harnessing the power of such novel technologies to add more stars to their customer services.
Generosity begins with the first interaction and strategically displaying digital signage in a hotel can prove to be a great source of building a strong and long-lasting relationship with your guests & customers.
Digital Signages in hotels will bring a new layer of flexibility and accessibility in your marketing premise effectively with a customer-centric approach that only gives more value to your customers.
Opportunities with Hotel Digital Signages are innumerable, from Reception, Lobby, Guest Room, Cafeteria, to Concierge, you can increase the efficacy of Hotel Digital Signage every possible area.
Looking for a quick fix? Well, here in this article you will learn various ways to strategically place & display content on your Hotel Digital Signage.
So without any further ado, here are some compelling ways to enhance Hotel Digital Signage. Let’s get started!
Reception & Welcome Desk
The first 10 minutes are significantly most crucial to lay a strong impression on your customers.
You can start by giving a special welcome to your customer as they arrive at your hotel reception desk and check-in to your hotel.
As most of the bookings done online and automatic check-in systems are installed in the hotels, you can create and display a special welcome message with their name/s when they enter into your premise.
Even if you don’t have in-hand information about your client, you can enter their names in real-time which only takes less than a minute to display their name/s on the digital signage screen.
Reviews & Testimonies
Digital Signage at your reception desk is a great way to tell your new clients what your customers are saying about your Hotel and services.
You can display customer reviews and testimonials from Google reviews, Yelp, Facebook, and any other platform where customers are talking about the generosity of your Hotel.
It will build trust, authenticity, and reliability among customers and engage them with real-customer reviews instead of wandering here & there while they enter your premise.
Special Offers & Discounts
Another way to effectively use Digital Signage at the reception area is by displaying exclusive offers and discounts you are currently offering to your customers.
For instance, premium or lifetime memberships, special deals, combo offers & discounts, and even advertise on digital signages.
You can pair your digital signage screen at reception with informative and relevant content that serves value to your customers in return for their trust and availing services with you.
Lobby & Hallway
You may have installed Digital Signages into your lobby area to engage and entertain your guest with innovative content.
But you might end up running images or videos which are receiving no attention from customers.
Check below how effectively you can create content for your Hotel Lobby Digital Signage with amazing content play.
Announcements & Information
With Hotel Lobby Digital signage you can display important information and announcements to your guests & customers which may reduce strain from the heads of your staff members.
You can display key information on digital signage that your customers want to know, in this way you can save time for your staff members and reduce the long queue of guests who just want to ask for minor information from reception.
- Weather Reports & Forecast: Current temperature, today’s weather predictions, 5-days weather forecast, etc. that help you guests to make plans accordingly.
- Notice & Navigation: Provide directions of areas that your guests are not familiar with like restroom, hotel rooms, gallery area, play area, or restricted zone so that your customers might not reach mistakenly.
- Special Offers For Next Bookings: You can inform your customers about what offers will they receive when they rebook a hotel room with you. It is a great way to build a strong relationship with customers and ask them to revisit your hotel with generosity.
Events & Celebrations
Invite your guests or customers to your events or celebration of special occasions you are organizing at your ambiance.
Sending invites personally or by announcing loudly through speakers is an older method and creates unpleasant sounds inside your hotel.
Instead, you can directly invite your guests through digital signage with event timings, venue, as well as a theme so that they may not feel strange or out of place.
Social Media Walls
In your lobby area, you can enhance your digital signage screens with beautiful and attractive social media walls.
User-generated content from various social media channels is powerful content that not only engages your customer but will also build social proof and do word of mouth marketing of your hotel with real-time social media updates.
In addition to reviews and testimonials, your user’s social media posts with your hashtag, tags, or mentions from Twitter, Instagram, Facebook, etc. tell your guests what people are saying about your hospitality services.
You could create a better brand image by displaying the property highlights on DOOH advertisements so that your guests do not miss the best part of your facility.
You could display beautiful images paired with important information about your pool, spa center, other business services, conference, and banquet halls.
You could display the contact number, service appointment-related information, phone extension numbers, facility images from your other branches, party hostings, and so much more on signage for hotels. The better you display your infrastructure, services, and facilities, the more are your guests prompted to use them.
Maps, Wayfinding, & Nearby Locations
Major guests at any hotel are tourists who are visiting a new place and are strange to that place. You could display self-help directories and touch-screen maps to help your customers get where they want to reach quickly and with ease.
You could familiarize your guests with your city by displaying all the famous tourist places, nearby places to visit, how to get there, the opening and closing times, specialties of the city, ATMs around, guide’s contact information, and much other important information like these.
Hotel lobby digital signage displaying such information is strategically placed throughout the premise, e.g.- in lobbies, receptions, check-outs, etc.
Restaurant or Cafeteria
As of now, you may come to know the power of Digital signages and their effectiveness to integrate into your hospitality services.
Now learn how you can place these digital screens in your restaurant or cafeteria that enhance your customer service as well as set a remarkable impression of your Hotel.
Digital Menu Boards
Instead of paper cards, you can use digital signage in the cafeteria to display a menu list. Create an attractive screen of the menu that you are offering currently or any special dish of the day.
Digital Menu Boards are easing the process of ordering food as well as save your money & time of taking orders and printing menu cards.
Display Images of Popular Food Course
Many times customers might get confused about which food to order or what is best available at the place.
To solve their problem and represent customer service as the topmost priority, you can display the highly demanded or best food of your place on digital signages.
You can also display the latest orders on your digital signage your customers ordered recently.
Digital Signage Wall Art
Displaying important information can be a great use case of Hotel Digital signage, don’t forget to create amazing Wall Art with your digital screens.
Digital Signages will improve the look & feel of your ambiance by setting an exclusive environment inside the restaurant, bar, or cafeteria that also enhances the experience of your customers.
You can enhance your digital wall art with different themes, images, or elegant videos that add up to their hospitality experience and set a perfect ambiance to enjoy food & drinks.
Other Uses Of Hotel Digital Signage
Entertaining Videos & UGC
Wherever people go they want something interesting and entertaining to get engaged with. If you want to offer entertaining content to guests or customers that also light up your bland lobby, videos or YouTube playlist can be great for your digital signages.
You can create a playlist of travel blogs, the best places to visit around the world, or even play entertaining movies from Netflix in your hotel guest room.
Try The Most Powerful User Generated Content Platform
Flight & Travel Information
Another effective way to use hotel digital signage inside hotel ambiance is displaying travel updates to your guests.
You can run flight updates, nearby bus & train stations, or other important travel-related information so that your guests or clients can plan out their journey accordingly.
With this, they can track their time before leaving as well as easily get information about nearby locations like bus stations or public transportation to reach their next destination.
The hospitality industry is swiftly evolving itself digitally. Employing a virtual concierge is an extraordinary way to let your guests connect with the local community. Hotel digital signage solutions for virtual concierge displays up-to-date information in real-time.
You can enhance your guest experience by employing digital signage as virtual concierge kiosks with a custom-designed collection of virtual concierge image gallery in the hotel lobbies.
So, these are some of the fascinating, effective, and compelling ways to utilize Hotel Digital Signages and make maximum use of these with a high return on investments.
You can display photo slideshows, showcase hotel dining & amenities, provide guests with information at their fingertips, and improve your overall guest experience.
Display attractive user-generated content and relevant information and encourage your guests to engage more with your hotel’s digital signage.
It is a great way of spreading awareness about your hotel business, not just to your visitors but also on social media.
So, what are you still waiting for? Choose the best digital signage display tool for your hotel and start flaunting your earned media, thereby growing your business.