Real Estate is a core industry, and it runs mostly on word of mouth. Hence, building public trust and a social image is important. And what could be smarter than employing social media to fulfill that purpose? SouthStar Communities effectively used social media to build their positive brand image and showcase public trust. Taggbox Widget was more than happy to be a part of the SouthStar community’s journey of improving their users’ experience.
About SouthStar Communities
SouthStar started with a vision guided by a unique piece of land and an understanding of how people would want to interact with the land and each other. Now, SouthStar Communities stands proudly as a major real estate development company that received not one or two but seven Summit Awards from the Greater San Antonio Builders Association, including the Grand Award-Developer. Besides being awarded prestigiously, SouthStar communities projects are named the best sellers in respective communities.
FSouthStar Communities wanted to develop a brand image and build social trust among its customers. User-generated content has always been the preferable choice to showcase transparency and build credibility among customers. So, that is what SouthStar Communities did.
SouthStar Communities used Taggbox Widget to embed social media feeds on the website’s homepage to showcase the user experiences of their real estate projects. The social media widget fetched feeds from social media channels like Facebook, Instagram, Twitter, Pinterest, LinkedIn and many more. This approach created an engaging social network for real estate enthusiasts, enhancing user interaction and trust.
The social widget showcased social feeds where one can see the residential projects of SouthStar Communities with happy users, surreal natural beauty around the homes, beautiful decors, and interiors. The social media widget showcased an honest overview of the quality of services and projects of SouthStar Communities. It gave widespread social acceptance and also helped them flourish their word-of-mouth marketing.
A social media widget tool is the best way to embed user-generated content derived from various social media channels on your website. Here are some benefits of embedding UGC using a social media widget on your websites.
1. Increases User Engagement
Displaying user experience and feedback improves user engagement on your website. Visitors tend to stay longer and engage with the social media feeds on the website pages.
2. Enable Real-time Interaction
Social media widgets have the functionality of displaying aggregated social media content in real-time. It serves as an advantage for social media campaigns run by brands that require quick responses and chats.
3. Experience Lower Bounce Rates
User-generated feeds grab the visitors’ attention on your website and make them stay longer going through social media feeds of user experience and feedback displayed on the social media widget.
4. Best Way to Embed User-Generated Content
A social media widget either on the homepage of your website or on a particular dedicated page is the best way to display user-generated content and build brand image.
5. Leverages Sales and Revenue
User-Generated content is preferred by most customers before making any purchase decision. In such a scenario, giving them what they want, i.e. a trust-building factor, through a social media widget helps you leverage your sales and revenue.
6. Builds Social Trust
When your customers come across the user experience, the testimonials, and feedback on your web pages, it creates a sense of social proof in them. It inspires them to create user-generated content for you, offering you more UGC to leverage on the web pages.
Taggbox Widget is a social media aggregator tool that fetches social posts from major social media platforms like Facebook, Instagram, Youtube, Twitter, LinkedIn, Pinterest and many more. It lets you create beautiful customizable social media widgets with a wide range of themes and layout options. It comes with flexible pricing plans suited to everyone’s requirements and needs.