LinkedIn Short Form Videos: A Game-Changer for Brands

Blame it on viewers’ short attention spans or crisp information presentation, but videos under 90 seconds can retain 50% of viewers. Hence, we are witnessing platforms like Instagram and YouTube prioritizing these videos. LinkedIn joined the bandwagon, and hence, we have LinkedIn short form videos.

But how does it compare to platforms like TikTok, Instagram, and YouTube? More importantly, how can businesses leverage this trend to their advantage? In this blog, we will explore all this and more, which will indeed contribute to your social media marketing. 

Rise of Short Form Video on LinkedIn

We can determine the popularity of short form videos based on stats showing its has 2.5 times more engagement than longer videos. Considering the engagement and ease of consumption of short form videos, it is now essential for marketing. With LinkedIn’s professional audience, short videos can be a great tool to deliver quick insights, thought leadership, and brand storytelling without overwhelming viewers.

LinkedIn being the giant social media platform, realized the worth of short video and hence adapted this format. With LinkedIn short form videos businesses can provide industry update, a product showcase, or an employee spotlight quickly. It has now become a prominent way for brands to communicate their message efficiently.

Why Short Form Videos Matter on LinkedIn:

• Increased Engagement: Like we mentioned above, citing studies, short videos receive higher interaction.
• Better Reach: Video content often gets more visibility in LinkedIn’s algorithm.
• Mobile-Friendly: With more users accessing LinkedIn via mobile, short videos are easier to consume on the go.
• Time-Efficient: Professionals prefer bite-sized, high-value content over long-form videos

Key Features Of LinkedIn Short Form Videos

LinkedIn’s short form video format is designed to help professionals and brands share impactful content efficiently. Using its features, brands can get the maximum benefit out of it. The features include:

1.) Limited Video Length 

LinkedIn short form videos last 15 to 60 seconds. This short duration makes them ideal for delivering quick insights, professional tips, or brief updates. It also allows you to present your content concisely and engagingly.

If you make a short video on LinkedIn, you will automatically focus on delivering high-value information in a clear and structured manner. This format works exceptionally well for any leadership lesson, industry news, or product highlights. And because the duration is short, it doesn’t overwhelm the audience.

2.) Auto-Play in Feed

When LinkedIn users scroll through their feeds, these short videos play automatically, instantly grabbing attention. This feature is particularly useful for capturing interest within the first few seconds, making strong openings essential. So, when you are making such video, make sure to have a hook in the first few seconds.

Since auto-play eliminates the need for users to manually start a video, it increases the likelihood of engagement. Brands and professionals can leverage eye-catching visuals and compelling hooks to draw viewers in before they scroll past.

3.) Captions & Subtitles

Many LinkedIn users browse the platform in professional settings where they may not have sound enabled. Captions and subtitles allow them to consume video content without needing audio, ensuring the message is effectively conveyed.

Adding captions enhances accessibility and improves comprehension. Using captions and subtitle in the video you will be able to caters to a wider audience. It will also help you in reaching to non-native speakers and individuals with hearing impairments.

4.) Engagement Options

 LinkedIn short form videos allow viewers to like, comment, and share, fostering organic interactions. We all know how algorithms of different platforms boosts visibility of posts with more engagement, same is with LinkedIn. This engagement boosts visibility and helps to generate meaningful conversations.

Encouraging comments and discussions can help build professional relationships and establish credibility. Videos that provide insights, ask questions, or invite opinions tend to perform better, as they stimulate interaction within the LinkedIn community.

5.) On Platform Play

While uploading, you don’t need to share external video links, LinkedIn allows direct video uploads. When a viewer doesn’t have exit screen for viewing a videos, it ensuring a seamless viewing experience.

LinkedIn short videos load faster, reduce drop-off rates, and keep users engaged without redirecting them to another platform.

Comparison to Other Platforms (TikTok, Instagram, YouTube)

You must be wondering how short form videos on LinkedIn are different from its other platforms. Here is a simple explanation of the same.

Uses of LinkedIn Short Form Videos

LinkedIn short form videos certainly have the quality to be part of your marketing plans. With its effective uses, it can create great results. And here is how you can make it part of your strategies for LinkedIn for business marketing. 

a.) Storytelling 

You can use short videos to share about your brand’s journey, the core values you follow, and milestones achieved. This will create awareness about your brand and make it relatable and authentic. A well-crafted video can communicate the company’s mission in a visually compelling way, helping to establish a strong emotional connection with the audience.

b.) Leadership Insights

You can use short form videos to share quick insights, emerging market trends, and professional advice. With more reach and engagement, these videos can position you as an authoritative voice within the industry. As an authoritative voice, you can gather more audiences and stand out from others.

c.) Product Highlights & Demos

Bite-sized videos are an effective way to showcase product features, demonstrate usability, and highlight key benefits. We talked about the audience’s consumption appetite for content nowadays. Rather than relying on lengthy explanations, a short and visually engaging product demo can quickly capture attention and drive interest.

d.) Employee & Company Culture Highlights

You can provide a behind-the-scenes glimpse of a company’s workings. Brands with great office cultures are often regarded highly. Using LinkedIn short form videos, you can present your work culture, team dynamics, and employee experiences. This will not only help you build a brand reputation but also help you when looking for employees for your organization.

e.) Client Testimonials

It is not rocket science to understand how important is customer testimonials are. Short form client testimonials are an effective method of establishing trust and credibility. A happy client describing their experience in a brief and engaging video can be more impactful for you. It will help you in getting more customers for your brand and assist in building a brand image.

Best Practices for Creating LinkedIn Short Form Videos

While you use LinkedIn short form videos, keep the following points in mind

1. Keep it Concise: Deliver your message within 30-45 seconds for maximum impact.
2. Start Strong: Capture attention in the first 3 seconds with a compelling hook.
3. Use Captions: Ensure accessibility and engagement for sound-off viewers.
4. Maintain Professional Quality: Use high-quality visuals and clear audio.
5. Add a Call-to-Action (CTA): Encourage viewers to engage, comment, or visit a website.
6. Optimize Posting Time: Post when your audience is most active, typically during business hours.
7. Leverage LinkedIn Hashtags: Hashtags are like keywords on the platform. Use relevant hashtags to increase discoverability.

Tools & Resources for Creating LinkedIn Short Form Videos

Creating high-quality short form videos on LinkedIn requires the right creation, editing and automation tools. Here are some useful resources:

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, CapCut, InShot
• AI-Powered Tools: Canva, Animoto, Lumen5
• Captioning Tools: Rev, Kapwing, Subly
• Analytics & Scheduling: LinkedIn Analytics, Buffer, Hootsuite

How to Promote LinkedIn Short Form Videos

To maximize the reach and impact of your short form videos, follow these strategies:

i.) Share in LinkedIn Groups 

LinkedIn provides you the feature to create or join groups on the platform. You can join Industry-specific LinkedIn Groups, which provide a great opportunity to share your content. In these groups, you can find your target audiences, and by sharing your short form video, you can create that awareness. Engaging with these communities helps businesses position themselves as thought leaders.

While sharing the videos make sure that videos shared in groups provide genuine value rather than just promotional content. Promotional content might overwhelm the other participants . Best is to talk about your brand and product in more informative way and to create awareness.

ii.) Embed LinkedIn Feed on Your Website 

What can be a better place to promote your videos than on your website? If someone is visiting your website, they surely are interested in the brand. By choosing to embed a LinkedIn feed on a website, you open doors for them to go through your LinkedIn presence. Tagbox is a LinkedIn aggregator that makes this task simpler. The tool provides you with a dedicated LinkedIn widget that helps you easily showcase content. Using the widget you can even showcase LinkedIn short form using LinkedIn’s official API videos and create awareness about your content and LinkedIn profile.

iii.) Cross-Promote on Other Platforms 

You might also have your social media presence on different platforms. There are chances that audiences from these platforms wouldn’t be aware of your LinkedIn presence. Sharing LinkedIn video links on platforms like Twitter, Facebook, and email newsletters can drive additional traffic and engagement. Cross-promotion helps repurpose content while ensuring it reaches different audience segments.

A well-coordinated LinkedIn content strategy ensures that the videos gain traction beyond the platform, increasing brand awareness across multiple digital touchpoints.

iv.) Utilize LinkedIn Ads

Boosting high-performing videos with LinkedIn’s advertising options can amplify their reach to a wider and more targeted professional audience. Sponsored video ads can be customized based on job roles, industries, and interests.

Using LinkedIn Ads helps brands increase visibility among potential clients, industry leaders, and decision-makers. By analyzing engagement metrics, businesses can refine their content strategy for better ROI..

V.) Encourage Employee Advocacy 

Team members can play a crucial role in increasing organic reach by sharing, commenting, and engaging with company videos. When employees amplify content, it reaches a broader and more diverse audience.

Providing your employees with easy-to-share captions and hashtags can further enhance engagement.

Conclusion

There you have it, these were some of the tips and tricks on how you can use LinkedIn short form videos. You might have realized that short form videos have certainly taken over the marketing plans. Brands are using it to get more engagement and are often looking to get that virality. Using short form videos on LinkedIn can help you gain more audience and reach your marketing goals.