Shoppable Instagram Shopify – How To Make Instagram Shoppable With Shopify

Do you always look out for strategies & tactics that can boost your shopify sales & brand performance? Have you ever heard about Shoppable Instagram Shopify feed?

If yes, then this is the place where you will find a solution to it.

Started in 2006, Shopify is one of the best eCommerce platforms that can help you build your online store and sell products easily. To capture the attention of more customers, brands have started leveraging different ways to enhance the platform’s performance.

One of the best ways is by displaying Shoppable feed on the Shopify Store. To help brands garner more understanding of this effective strategy, we have drafted this blog.

To start with, let’s have a basic overview of what is Shoppable Instagram Shopify and what are the prerequisites for it.

So, here we go!

Shoppable Instagram Shopify – The Overview

The integration of Shopify and Shoppable Instagram is a feast for all the brands having their Shopify stores.

This provides the brands with the best opportunity to sell effectively both on Instagram and Shopify stores, i.e., Shoppable Instagram Shopify. 

Shop Instagram Shopify

In simple terms, Shoppable Instagram Shopify is the integration of a shoppable Instagram feed on the Shopify store/website.

This can accelerate the selling potential of both the platforms, allowing you to expand your customer reach by outreaching your market footprint.  

Also, it utilizes product tagging to add shoppability to Shopify’s Instagram feed to provide a seamless shopping experience to the users, making Shoppable Instagram on Shopify the selling powerhouse for the brands.

How To Make Instagram Shoppable With Shopify?

If you are wondering what are the best ways to make Instagram shoppable with Shopify. 

1. Using Instagram & Shopify Integration Possibilities

2. Using Shopify Instagram Shop App – Taggbox Commerce

1. Using Instagram & Shopify Integration Possibilities

Tagging the products and adding shoppability to the Instagram posts with Shopify is not rocket science. Here are some prerequisites that are to be remembered while making Instagram posts Shoppable with Shopify.

  1. A Facebook business page with a product catalog.
  2. An Instagram business page linked to the above Facebook page.
  3. Preferred Geographical location such as the USA, UK, Canada, Italy, France, Spain, etc.
  4. A Shopify website with a plan allowing you to sell physical products.
Shopify Instagram Shoppable feed

Once you have fulfilled the necessary conditions, you will have to follow the steps mentioned below to add Shoppable Instagram to Shopify. 

  • The first and foremost thing is to set up your Facebook shop on the account connected with the Instagram business account. It facilitates the product tagging of products to create shoppable posts.
  • Once the Facebook shop is created, you need to link Shopify with it. For this, select “Facebook” from the “Sales Channels” options on your Shopify Dashboard. Choose the Facebook page with the product catalog. The products will be imported automatically.
  • The next step is to add the Instagram Shopping channel to Shopify and complete it by connecting to Facebook. 

Important Tip– Make sure that the Facebook shop is linked to your Instagram account.

  • Choose product catalog from the settings of the business Instagram account.

You have now successfully added your Shoppable feed On the Shopify website.

The Challenges: although this option sounds direct, it is quite basic with limited customizations, no auto-updates, complex product tagging, and rigorous management possibilities. 

2. Using Shopify Instagram Shop App – Taggbox Commerce

Taggbox Commerce is an easy-to-use Shopify instagram Shop app that can help you add a shoppable Instagram feed to your Shopify website simply and quickly. 

The Benefits: Taggbox Commerce as a Shopify Instagram shop app offers diverse customization options, creative themes, powerful content moderation, auto-updates, UGC rights management, simple product tagging, inventory management, & and seamless shopping experience along with easy management. 

Shoppable image

The Taggbox Commerce process includes the following three major steps. 

1. Shopify Instagram Feed (Content Collection)

2. Shopify Product Tag (Tagging Products To Content)

3. Shopify Instagram Shop (Publish Shoppable Feed)

Shopify Instagram Feed

  • Login to your Taggbox Commerce account and create a new Shoppable Gallery.
  • The next important step is to choose “Instagram Business” as the source of content.
  • Click on “Create Feed” after choosing the feed type like Handles (@), Mentions (@), Hashtags (#), Stories, and Tagged posts.
  • Provide the required credentials, and Taggbox will automatically fetch the content to create a Shopify Instagram feed.

Shopify Product Tag

Once your Shopify Instagram feed is created, the next step is to add shoppability to it. To make the posts shoppable, you need to tag the products to the post. 

  • On the editor page of Taggbox Commerce, choose “Add Products” under the sidebar’s product catalog. Taggbox provides you with an option to “Add Single Product” or “Upload In Bulk.”
  • Once you have added the products, click on “Tag Products” under the product tagging to Shopify Instagram feed. 

Finally, Shopify Instagram Shop Publishing

After adding Shopify product tags to the posts then the last and the most important step is to publish the Shoppable Instagram Shopify feed. 

  • Click on the “Publish” button on the editor page and choose “Shopify” as your CMS platform. 
  • Click on get code and apply the Shoppable gallery code in your Shopify store easily.

Benefits of Shoppable Instagram Feed Shopify App – Taggbox Commerce

There is no better way than Shoppable Instagram Shopify Feed to reduce the customers’ purchase barriers and boost sales. 

Adding this exquisite feed to your Shopify store will enrich your website with ample benefits and opportunities to magnify brand growth. Some of them are

1. Enhanced Customer Engagement with Attractive Visuals

The compelling and attractive visuals of Instagram can attract more customers and increase their engagement with the brand.

Shoppable content

These exciting visuals turned into visual commerce influence the purchase decision of the customers by engaging them deeply with the product.

2. Builds Trust and Increase Customer Loyalty With UGC

User-Generated Content advocates for the brand and displays social proof of the quality of branded products through their Word of mouth marketing.

Shoppable video

By adding tags to this UGC and displaying it on Shopify Website, brands can gain the website visitors’ trust and build a smooth relation with them.

3. Simpler & Swifter Purchase Journey

Adding tags to the products include tagging them with specifications, prices, and “Shop Now” CTA. This has made it easy for the Shopify Website visitors to purchase the product easily without leaving the website.

This also provides customers with a comfortable shopping experience and a smooth shopping journey.

4. Increased Conversion Rates and Sales

By adding Shoppable Instagram feed on the Shopify website, brands can connect their social and professional audience, thus increasing the customer reach.

This helped the brands spread awareness and generate more leads, which enhanced the brand’s performance and accelerates its growth and sales.

Don’t Forget Acquire Legal Rights

Shoppable Instagram feeds is proving to be a great marketing opportunity for your Shopify marketers to turn their store visitors into convinced buyers magically. It is a foolproof strategy to build trust in customers and boost sales on Shopify ecommerce store by displaying real customers using their products to new visitors. 

However, obtaining the legal rights of Instagram posts from the content owner is crucial for marketers to practice user-generated content righteously. Users may get offended if they find brands are using their posts without asking their permission and creating profit using it. Thus, to keep your brand away from legal troubles and lawfully incorporating users’ Instagram feeds into your marketing, you need to get content rights from the owner. 

You can easily acquire rights for your Instagram Shoppable Feeds with our UGC Rights Management platform. You can start by collecting feeds using hashtags or handles, send a “ask permission” request to your user, and after approval, you can download and upload it into your Product Catalogue of Taggbox Commerce and tag your product into the feed, all in an effortless process. 

Shop Instagram Blog

Wrapping it up

Give your brand fans complete and exclusive exposure to your products by exquisitely displaying them. Adding a shoppable Instagram Shopify feed on your store will provide them easy access to the products and will influence their purchase decision as well. 

This integration of Shoppable Instagram with Shopify will benefit your brand in the long run. Also, it will help you stand out from the crowd and win the marketing game.