As technology is evolving exponentially with time, Instagram continues to stay in the game, with its innovative features. One such feature is reels, which have emerged as a powerhouse for content creators and businesses alike. Instagram reels have revolutionized the way we consume and engage with short-form videos.

With over a billion active users monthly, Instagram provides an unparalleled platform for brands to showcase creativity and connect with audiences. It offers a dynamic canvas for storytelling, entertainment, and brand promotion. This is why brands have begun to embed Instagram reels on website to engage potential clients.

So tag along as we delve into the world of Reels, exploring its functionality, potential, and strategic implications for businesses. From understanding the basics to unlocking advanced techniques, embark on a journey to harness the full power of Instagram Reels.

What are Instagram Reels?

Instagram Reels represent a dynamic feature within the platform, designed for creating and sharing short-form video content. Launched in 2020, Reels quickly gained huge traction, offering users a new avenue for expressing creativity and engaging audiences.

It allow users to produce videos up to 60 seconds in length, enabling them to create and showcase attention-grabbing content. With a diverse array of editing tools and effects, creators can enhance their content with music, text, stickers, and AR filters.

The content created on reels can leverage the platform’s vast user base and discovery algorithms to amplify reach and exposure. Through features like Explore and the Reels tab, brands have the opportunity to connect with broader audiences.

Benefits of Instagram Reels for Your Business

Whether you embed Instagram reels on your website or post them on your stories, it always enhances your digital presence. Here are a few of the major benefits it might have on a new business. 

1. Boosted Visibility

Leveraging Instagram’s algorithmic prowess, Reels can significantly amplify your content’s reach. When featured in the Reels tab or Explore page, your videos have the potential to reach a vast audience. This leads to increased visibility and discovery that eventually impacts brand sales positively.

2. Enhanced Engagement

With its captivating format and interactive features, reels offer a powerful tool for engaging your audience. From catchy music snippets to playful transitions and effects, Reels captivate viewers’ attention, encouraging likes, comments, and shares. The interactive nature of Reels fosters meaningful interactions and strengthens your connection with followers.

3. Creative Expression

It empowers users to unleash their creativity and experiment with diverse content formats. Whether it’s showcasing talents, sharing anecdotes, or crafting comedic skits, Reels provide a versatile canvas for self-expression. With a plethora of editing tools, music tracks, and effects, you can customize your videos to reflect your unique style.

4. Opportunities for Virality

The viral nature of Instagram Reels can catapult your content to new heights of popularity. Reels have the power to go viral, garnering thousands or even millions of views within a short span if used correctly. By creating engaging, shareable content, you increase your chances of achieving virality and expanding your influence.

5. Brand Promotion

For businesses and brands, Instagram Reels offer invaluable opportunities for promotion and brand building. Showcasing products, sharing behind-the-scenes glimpses, or running creative campaigns helps brands captivate audiences and drive engagement. Reels allow brands to humanize their content and connect with customers on a more personal level, fostering brand loyalty and trust.

6. Cross-Promotion

Integrating reels into your social media strategy enables seamless cross-promotion across platforms. By sharing Reels on Instagram Stories, Facebook, and other social channels, you extend your content’s reach and maximize exposure. Cross-platform promotion enhances brand visibility and drives traffic to your Instagram profile, fostering a cohesive online presence.

Embed Instagram Reels on Website for Maximum Engagement

Here are the steps needed for embedding Instagram reels on the website to engage new potential clients.

  1. Sign in to your Tagbox account, or register if you don’t have one. 
  2. Select the “Show social feed on the webpage” option.
  3. From various sources and network options available, choose “Instagram” and continue creating Instagram Widget.
  4. Choose the filter based on which you want to extract the reels. You can choose from reels from Instagram handles. Hashtags, mentions, videos, personal accounts. 
  5. To embed reels, Check the “Reels only” checkbox given below the text box.
  6. Moderate and customize your embedded Instagram Feed from the options given on the left side of the screen.
  7. Once you are satisfied with the way your feed looks, click on publish.
  8. Select the “Embed on webpage” option. 
  9. You can choose to embed Instagram feed on different web development platforms such as HTML, Wix, WordPress, etc.


Instagram Reels has emerged as a game-changer for social media content creation with its dynamic features and potential for engagement. It offers an unparalleled opportunity for brands to boost visibility, enhance engagement, and foster creativity. By tapping into Instagram’s vast user base and leveraging its algorithmic prowess, brands can significantly amplify their reach and exposure.