Cart Abandonment Rate Calculator
CART ABANDONMENT RATE
0%
ESTIMATED LOST REVENUE (MONTHLY)
$0.00
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Calculate Cart Abandonment Rate
Every abandoned cart is lost revenue you could have captured. Calculating Cart Abandonment Rate helps you fix checkout friction and turn missed sales into conversions before they’re gone for good.
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Frequently Asked Questions
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Cart Abandonment Rate (CAR) is the percentage of shoppers who add products to their shopping cart but leave the website without completing the purchase. It helps businesses understand how often potential customers drop out before checkout.
Cart Abandonment Rate is calculated using the following formula:
CAR (%) = (1 − Completed Transactions / Created Carts) × 100
Where:
Completed Transactions (CT) = Number of successful purchases
Created Carts (CC) = Number of shopping carts created
CAR (%) = (1 − Completed Transactions / Created Carts) × 100
Where:
Completed Transactions (CT) = Number of successful purchases
Created Carts (CC) = Number of shopping carts created
According to a study by Baymard Institute, the average cart abandonment rate across industries is 69.57%. Typically, cart abandonment rates range between 60% and 80%, depending on industry, traffic source, and user experience. A lower rate indicates a more optimized checkout process.
Common causes include:
- Unexpected shipping or additional costs
- Mandatory account creation
- Limited payment options
- Slow website or checkout page loading speed
- No social proof, such as ratings, testimonials, or real customer photos that build confidence
It’s recommended to track cart abandonment:
Weekly or monthly for trends
Before and after major UX changes
During promotional campaigns
Regular monitoring helps identify improvement opportunities quickly.
Weekly or monthly for trends
Before and after major UX changes
During promotional campaigns
Regular monitoring helps identify improvement opportunities quickly.
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5X
Increase time on site
+25%
Conversion rate increase
+30%
AOV increase
zero
Impact on site speed