How To Get More Followers On Facebook: 10+ Proven Tips

There is a reason Facebook has been the social media giant for two decades and is still thriving. According to a 2024 report, Facebook is still millennials’ most popular influencer marketing platform.

If you are here, we know you already realize the impact Facebook can have on a brand’s success. So, let’s find out how we can get more followers on Facebook.

The answer isn’t just about numbers—it’s about strategies that effortlessly attract, engage, and grow your audience.

Don’t worry, we are here to help. This blog has outlined different ways to increase your Facebook followers. Let’s take a look.

Amazing Tips On How To Get More Followers On Facebook

Here are some tips on how to gain more followers on Facebook:

1. Optimize Your Facebook Business Page

Your Facebook page should reflect your brand’s personality and be friendly and welcoming to first-time visitors. Optimizing your Facebook business page might be necessary to achieve this. Here is how.

• Your profile and cover photo should look nice.
• Your “ about’’ page must reflect all the information about your business, including how to reach out.
• Include a CTA button like ‘Call Now,’ or “Connect with Us” beneath your information.

When you provide all the necessary information to Facebook, the platform will better understand your business and suggest it to your target audience.

2. Create Engaging, Value-Driven Content

Facebook demands engaging and value-driven content to gain more users, which goes beyond promoting the products and talking about their features. This type of content focuses on entertaining and informative content and solves specific problems. This can be an infographic image, a text, or a Facebook reel. If it’s informative and engaging, it will definitely help you gain more followers on Facebook. Here is a breakdown of creating engaging and meaningful content that helps you get more followers on Facebook page:

• Education Value: Content teaching something relatively new to the audience or improving their understanding of some issue.
• Utility: Content containing practical utility, like how-to guides, tutorials, or tools.
• Entertainment Value: Engaging and pleasurable content, like storytelling, humor, and creative visuals.

3. Leverage Facebook Ads to Boost Reach

Facebook ads are a perfect solution for brands wondering how to get more followers on Facebook. They are a powerful tool for increasing your brand’s visibility and reaching a broader audience. With its precise targeting option, businesses can tailor their ads to particular demographics, interests, and behaviors, ensuring the right people see their content. Using eye-catching visuals and compelling copy can significantly increase engagement rates. This makes it easier for potential customers to find your account and follow you instantly.

4. Post at the Right Times on Facebook

According to new proprietary research, the pandemic has changed the best time to post on Facebook. However, their social media habits evolved as people adopted the new routine. For instance, the increase in remote work and altered schedules resulted in different peaks in online activity. Posting on these times helps you get Facebook followers.

Optimizing your posting schedule is essential to maximizing engagement. This helps you understand how to gain more followers on Facebook. Monitoring Facebook Insights can provide valuable data regarding when your followers are most active. You should start posting at different times and track engagement levels to pinpoint the optimal schedule for your unique audience.

Businesses can also test out this posting schedule released by Hopper for Facebook.

5. Encourage User-Generated Content (UGC)

Encouraging customers to create user-generated content (UGC) is the best way to gain more followers on Facebook, as the platform loves authentic content. To begin with, run an interactive campaign with contests, challenges, and themed hashtags. Create a safe space for customers to create content for your brand. Feature the best UGC on your page or your website to give a shoutout to your contributors and make them feel valued. A Facebook widget on the website helps businesses establish trust and social proof. To achieve this, you can rely on Tagbox, as it is one of the top Facebook aggregators that helps you embed Facebook videos or images on a website.

This helps the brands get exposure to their potential followers, and as such, engaging content also impacts the Facebook SEO of your page. 

6. Run Contests and Giveaways

Another tried-and-tested strategy on the list is for businesses wondering how to gain more Facebook followers quickly. These activities create excitement and a sense of participation among your audience. Decide on a clear and appealing prize that resonates with your target audience.

Ensure that the rules for entering are easy to understand. These should include following your account, liking a post, tagging friends, or sharing content.

This not only increases visibility but also creates community participation. Brands can also promote their challenges across social media platforms to reach a broader audience. This would require a specific hashtag to track entries.

7. Collaborate with Influencers

Collaborating with influencers is a great way to increase your brand’s visibility on Facebook using an established audience. Influencers have established trust and credibility with their audience. If a brand collaborates with influencers of their niche, they will get the attention they are looking for. Start finding influencers for your business by determining which of them aligns with your brand personality.

Contact them with a personalized email or message highlighting mutual benefits. This would help in creating a better relationship with the influencers. Make sure you also jot down all the deliverables in the email.

Be careful when choosing the right influencer for your brand. A successful influencer collaboration can increase your brand’s visibility and attract followers on Facebook.

8. Utilize Facebook Stories for Engagement

Facebook Stories provide a unique way for brands to gain visibility and can be an excellent tactic for those seeking more followers on Facebook. This feature allows you to showcase content 24 hours, making it ideal for time-sensitive content like flash sale promotions, giveaways, and behind-the-scenes glimpses.

Facebook Stories can help the brand showcase its personality and better bond with existing customers.

By consistently delivering captivating Stories, you keep your current followers engaged and increase the chances of attracting new viewers who may stumble upon your content through friends or shared posts.

9. Interact with Your Followers Regularly

Regular interaction with your followers is a great way to create a community for your brand and gain more Facebook followers. Engaging with your followers creates connections and shows that their opinions matter, eventually helping you promote a Facebook page. 

Take time to respond to comments, answer questions, and acknowledge feedback; this creates a welcoming environment where followers feel valued. Use direct messages for personal interaction or shoutouts to loyal customers to enrich their experience. Ask open-ended questions to your Facebook followers. This will create a two-way conversation and help with follower retention and engagement. 

10. Cross-Promote Your Facebook Page on Other Channels

If you’re unsure how to gain more Facebook followers, cross-promoting your page on other channels can significantly expand your reach. Start by sharing links to your Facebook page on your website, blog, or email newsletters. This will encourage visitors to follow your business on Facebook for more updates.

Utilize other social media platforms like Instagram, Twitter, or Linkedin to share posts or create stories that showcase your Facebook content. Timely reminds your customers about your Facebook presence and highlights exclusive content available only on your page to drive traffic and engagement.

11. Use Hashtags to Expand Your Reach

Facebook hashtags are clickable links created by adding the # symbol to words and phrases. If someone clicks on a specific hashtag or searches for it on the platform, they will likely see more posts containing the hashtag. This feature helps businesses connect with a broader audience with similar interests or topics. To maximize the effectiveness of your posts, strategically incorporate relevant hashtags into your posts. So next time you’re wondering how to grow your Facebook Page, using hashtags can be a highly effective strategy.

12. Encourage Follower Reviews and Recommendations

Encouraging follower reviews and recommendations is vital for building trust and credibility in any business. When customers share their positive experiences, it validates the quality of your product or service and influences potential buyers. To create this engagement, businesses can offer incentives such as discounts or giveaways to customers who leave reviews.

They can also actively request feedback through personalized emails or social media posts after a purchase. Highlighting customer reviews on your website or Facebook page will attract potential customers and encourage them to follow you on the platform.

13. Run Facebook Live Sessions

Running a Facebook Live Session is a powerful way to connect with new followers. Make sure your Live session is not a random event. Before you go Live on Facebook, here is the strategy you can follow:

• Pick a relevant topic that aligns with your brand.
• Pick a time when most of the audience is live.
• Create a buzz by promoting your Live sessions countdown on Facebook and other social media platforms. 
• Use the Facebook events feature to notify your followers about the session. 
• Ask your followers, friends, and family to the session if they are interested in the topic. 

14. Analyze Insights and Adjust Strategies

Analyzing insights and adjusting is vital for any business looking to increase its followers on Facebook. When businesses regularly review data and insights from the content they have been posting, it helps them to understand what is working and what is not.

Metrics like engagement, click-through, and conversion rates should be monitored closely to predict trends. If a Facebook marketing campaign outperforms others, businesses can consider intensifying the same approach or creating similar content for Facebook.

Conclusion

Facebook is an unmissable platform for up-leveling your business. However, forming relevant followers requires patience and time. We hope we have answered how to get more followers on the Facebook business page of your brand. So stop looking for a sign and start using the tactics mentioned above.