Black Friday Marketing Strategies, Ideas, Tips in 2025

Black Friday is the Super Bowl of ecommerce- the one day that separates the champions from the benchwarmers. With shoppers expected to spend billions during the 2025 Black Friday weekend, having the right Black Friday Marketing strategies, ideas, and tips can make the difference for you.  

If you have been wondering what to try this black friday marketing strategy, we are here with fresh marketing ideas and tips. Take this walk with us.

Black Friday Statistics For 2025 You Must Know As A Marketer:

Here are some key Black Friday statistics you should be aware of. 

Email sends grew 22% Year-on-Year

• In 2024, the Dotdigital platform experienced a 5% year-over-year increase in email send volume throughout the entire month of November. Black Friday promotions often begin early and span the entire month.

• On Black Friday itself, 365 million emails were sent using the Dotdigital platform, an 8% increase on Black Friday 2023.

SMS sends grew 20%

• In 2024, there was also a significant increase in SMS sent in November, up 20% from November 2023.
• A recent research study revealed that 12 million SMS messages were sent over the BFCM weekend in 2024, representing a 22% increase from the previous year. 
• In addition to being quick to create, SMS campaigns drive action. SMS has a click-through rate of 19%, which is over six times higher than email’s 3%.

Genz Takes The Best Black Friday Sales and Deals Seriously

When planning for Black Friday sales and deals, it is also essential to understand the power of Gen Z. 

84% of Gen Z are planning to spend this Black Friday, and nearly 40% are in “reconnaissance mode” (conducting serious research) for a whole month before the peak season officially begins. This is because between 15% and 18% of Gen Z shoppers believe that the best deals happen before Black Friday itself.

When is Black Friday? 

Black Friday is the Friday following the U.S. Thanksgiving Day, which is always held on the fourth Thursday of November in the U.S. In 2025, the date is November 28th. Thanksgiving falls on the fourth Thursday of every November, and the date of Black Friday Sales changes every year. Shoppers often plan for this month in advance, as Christmas is approaching. 

What Makes The Best Black Friday Campaigns Stand Out?

Most effective Black Friday campaigns are not limited to discounts alone. Instead, they craft offers that are distinctive and exciting to facilitate conversions. In addition to capturing customer attention in advance, they also release teasers and other marketing tactics to create a buzz among other influencers, ensuring their customers are ready before the actual sales start. 

Good marketing campaigns target their customers with offers that include bundles, exclusive deals, or additional perks. This way, they can avoid getting lost in the sea of campaigns that only offer a discount as a percentage off of a particular product. 

Scarcity and urgency triggered desired behaviors, and a frictionless shopping journey tailors the checkout process. In their campaigns, they use UGC and influencers to build social proof. 

What’s The Optimal Campaign Timeline?

If you have been sitting on the fence for when to start with your Black Friday Marketing strategies, here is a mind map for you. 

1. Awareness and Buzz Building (4-6 weeks before BFCM) 

• Start planting the seeds early by having influencers drop hints about upcoming offers without giving away full details. 
• Utilize influencer marketing to showcase a real-world use case of your product, so that your brand feels like a must-have for customers. 
• Drive influencer audiences to sign up for your email or SMS list. You will want to have a warm audience before you begin the Black Friday Sales. 

2. Sale-Weekend Push (Black Friday through Cyber Monday)

• Work with influencers in real time to reveal the deals. Use quick formats like IG Stories, TikTok Lives, or YouTube Shorts, which are perfect. 
• Create urgency with an exclusive discount, early access messaging, and limited stock notifications. 
• Focus on influencers who bring strong engagement and trust. 

3. Keep the Momentum Rolling (1–2 Weeks After BFCM)

• Don’t let the sale energy fade away; showcase what sold out quickly to spark FOMO among those who waited. 
• Ask influencers to shift the narrative toward holiday gift ideas or December must-haves. 
• Repurpose the satisfied customer reviews and influencer-style UGC from the sale to extend your campaign’s impact into the holiday season. 

Black Friday Marketing Strategies+Tips In 2025 

Here is a tabular overview of all the collective Black Friday Marketing Strategies and Tips. 

 1. Tease Deals in Advance

One of the most effective Black Friday marketing strategies is to tease your deals in advance. People get excited when you build up to Black Friday by teasing offers early. Use countdowns or sneak peek videos.

Send alerts through SMS or WhatsApp, too. This keeps things top of mind for subscribers and followers. Brands that kick off early often see sales increase by up to 40 percent. Shoppers start planning buys.

2. VIP Early Access 

Give loyalty members and big spenders some exclusive early deals for Black Friday. Hand out secret codes or limited stock items. Add VIP perks to make them feel special. It encourages early purchases and fosters stronger loyalty. That boosts customer lifetime value way past the holidays.

3. Segmented Omnichannel Campaigns

While planning your Black Friday marketing strategy, skip sending the same old generic messages to everyone. These omnichannel campaigns segment your audience into groups based on their buying status, such as buyers, non-buyers, and new subscribers. Create personalized emails, SMS, and WhatsApp messages with tailored offers for each recipient. This ramps up engagement for your ecommerce store, and shoppers get the right deals when they need them. As a result, this would help you get revenue and retention. 

4. Increase Promotion Frequency

During the Black Friday rush, one email just won’t cut it. Send daily reminders and flash sale alerts. You can also mix in promotions across channels to stay visible. Target active subscribers and those who have opted in for SMS updates. More frequency creates urgency, and your brand sticks in their heads until they check out.

5. Multi-Reminder Cart Recovery

Carts are often abandoned in large numbers on Black Friday. Fight back with reminders at different times, like 30 minutes after, then 2 hours, 6 hours, and 24 hours later. Add discounts or free shipping to those follow-ups. One source notes a Black Friday cart abandonment rate of 76.63% and a Cyber Monday rate of 80.25%. Lost chances turn into real sales.

6. Behind The Scenes Content

Show the human side of your brand by pulling back the curtain a bit. Share how the team prepares, the packaging process, and previews upcoming deals. Post this on social platforms. It builds trust and entertains folks. Engagement rises as people connect more than just buying stuff.

7. Influencer and UGC Campaigns

Enhance your Black Friday marketing strategies and sales by collaborating with influencers and encouraging customers to share their stories. Repurpose your UGC campaign and content across your site, emails, and ads. Influencers bring credibility, and real UGC adds proof from peers. It can quadruple engagement. We are not even kidding, conversions climb from those recommendations.

Another Black Friday marketing strategy is showcasing user-generated content on your website. This would require you to opt for a UGC aggregator tool, such as Taggbox. With this UGC aggregator, you can collect content created by your customers and create a sense of social proof. 

8. Remarketing Ads

Visitors don’t always make a purchase right away. Hit them again with remarketing to past customers and recent site visitors using Black Friday deals. Create creatives that work well on mobile and emphasize urgent offers. Effective remarketing yields a better return on ad spend. Conversion rates significantly improve during the shopping peak.

9. Gift Guide Content

Shoppers seek inspiration at this time of year. Create gift guides by persona, price range, or interest. Utilize blogs, social media videos, and shoppable posts to inform decisions. You can also create a gift bundle for your shoppers. These guides help SEO and beat standard ads by 60 percent. You snag those undecided searchers online.

10. Partnered With Aligned Brands

Team up with brands that complement yours but don’t compete. Bundle deals and cross-promote with these brands. Send joint emails and run co-branded stuff. Tap into each other’s audiences, as this will help you widen your reach and cut ad costs. Conversions rise by reaching new, relevant crowds ready to engage.

11. Countdown Timers

A ticking clock really amps up urgency. Put countdown timers on site banners, emails, and social posts. It encourages people to buy now, as deals end soon. Placing these timers effectively can significantly increase conversions. Black Friday sales climb in real time using this marketing strategy. 

12. Bundles and Limited Editions

Curate bundles of products or limited edition sets for Black Friday. Bundles lift average order value by 30 to 50 percent. BOGO bundle types are prevalent, and nearly 7 out of 10 buyers agree it’s their favorite kind of product bundle. Deal hunters love maximum value, and limited editions add exclusivity. Buyers rush before it’s gone. That fuels quick purchases.

13. BNPL Messaging

Folks hesitate on big-ticket items at checkout. Spotlight Buy Now Pay Later options in your promotions. Installment plans help mitigate the shock of high prices. It leads to more conversions. Research says this boosts checkout rates by 20 to 30 percent. Premium goods become more accessible during sales.

14. Free or Discounted Shipping

Price-sensitive people hate surprise fees. Offer free shipping on orders over a certain amount or discounts on expedited options for Black Friday. It reduces abandonment and encourages shoppers to add more items to their carts to meet the qualification. Conversion rates and order values both rise at the end.

15. AI-Powered Personalization

Break away from bland promotions using AI for personalization. Give real-time product recommendations, dynamic discounts, and content based on what they browsed or bought before. These tailored offers increase click-through rates and engagement, which also helps improve ROI. Your Black Friday strategy turns smarter and hits harder. Another smart Black Friday marketing strategy is to add shoppable UGC on your website. 

How Can Taggbox Help Me During Black Friday Sales? 

Great question. Here is what Taggbox can do for you during the Black Friday sales. 

1. Boost Conversion With Shoppable UGC Galleries 

Taggbox allows you to turn user-generated content into shoppable galleries that are interactive and live on your website. With the help of real customer photos and videos with product tags, you are making shopping effortless for your customers, which is precisely the plan, right? 

Besides gaining trust, the method also raises the average order value alongside your conversion rates. 

2. Seamless Integration With Your Website 

Taggbox makes it simple for you to bring a UGC gallery to your website, regardless of whether you are working with a Shopify, WooCommerce, or Wix platform. These UGC galleries can be easily embedded on various pages, including product pages, category sections, and even the checkout page. Customizable features are available to allow you to modify the gallery’s appearance, ensuring it aligns with your brand. 

3. Data-Driven Insights for Optimization 

Taggbox has the tools for tracking and measuring, in short, the analytics. The digital tools enable users to reflect the outcomes of their shoppable galleries in real-time, as well as compare metrics such as conversions, clicks, and engagement to draw conclusions about which content works better. The data helps you strategize your UGC in a way that will have a bigger impact during the Black Friday sales period by creating more content that performs well. 

The Final Notes

Black Friday is not just another shopping day; it is the biggest retail event of the year. Think of it as the Super Bowl of eCommerce, where brands battle it out for customer attention, loyalty, and sales. In 2025, shoppers are expected to spend record-breaking amounts, which makes the competition tougher than ever before. 

That’s why having the right Black Friday marketing strategy is no longer optional; it is rather the key to standing out from the crowd.